McDonald's channels Apple and Jony Ive in announcing its new high-tech drinking straw



When it comes to self-promoting its new products, Apple has the whole process down to a science. One of the most parodied bits is the new product video introduction narrated by the unmistakable voice and accent belonging to Apple Design Chief  Jony Ive. Fast-food joint McDonald's borrowed liberally from Apple's formula yesterday when it released a new product video for its just announced high-tech STRAW (Suction Tube for Reverse Axial Withdrawal) and its new Shamrock Shakes.

The video is narrated by Jeffrey Roy whose official title in the clip is "person with British accent." But this is more than just copying the way Ive speaks. It is also about the words he uses and his phrasing that elevates even the most simple task into an action of utmost importance. Take the new Chocolate Shamrock Shake created for next month's St. Patrick's Day holiday. It offers a "dual-layer design" as it combines a chocolate shake and a mint flavored shake into a single portable drinking vessel.


In order to make sure that those drinking the new shakes can taste the product in the proper flavor mix, McDonald's came up with this new STRAW while collaborating with aerospace engineers. The coup de grace? With his best Ive imitation, the narrator says the one word that completes the Apple-esque promotion. Speaking about the new shakes and the new straw, the faux Ive calls the new products "magical."

If imitation is the sincerest form of flattery, Apple and Jony Ive should be feeling quite flattered right about now. Check out McDonald's promo video, which you can find at the top of this story.

source: McDonald's

FEATURED VIDEO

25 Comments

1. Landon

Posts: 1248; Member since: May 07, 2015

First world problems.

10. audibot

Posts: 687; Member since: Jan 26, 2017

hahahahahahahahahahahahahahahahahahahahaha love it

11. audibot

Posts: 687; Member since: Jan 26, 2017

honestly if you dont understand the need and design then you should not be on this site.

25. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Pretty good actually. I do enjoy the humour.

2. SIGPRO

Posts: 2817; Member since: Oct 03, 2012

MCDonalds is crap, Apple sucks.....good they found each other! Who eats McDonalds anyway?

3. LebronJamesFanboy

Posts: 671; Member since: Mar 23, 2013

The f*ck? Make fun of Apple all you want, but McDonalds is that ish lol

4. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Its has to be a pun/joke But they do have a lot in common. Advertising is what makes or breaks you! McDonald's, Apple, Intel, Samsung and others have basically made a career out of duping folks in one way or another.

6. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

So you're saying that Samsung is s**t and they achieved what they achieved by advertising POS products? Good to know.

9. marorun

Posts: 5029; Member since: Mar 30, 2015

Same as apple btw ;)

23. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Actually that isn't what I said. I said they have all duped customers.

5. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

https://www.entrepreneur.com/slideshow/254515 According to this a lot of people does. They're not the best but you can't ignore their presence in the market.

7. libra89

Posts: 2316; Member since: Apr 15, 2016

Haha many do. Don't be fooled. I hear that their coffee is good too.

12. Unordinary unregistered

Must explain why Apple remains worlds #1 loved brand, and Samsung dropped below top 50, lmfao.

13. AlikMalix unregistered

You burn down someone's house, a car, and few hundred pillows - people begin to notice. I joke, I joke.

15. Unordinary unregistered

Lmaooo0oOo0oOo0

19. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Yes because they have lots of blind admirers just like you. I kid I kid.

24. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Well McDonald's sell over a Trillion hamburgers every year. SO I would say lots of people do. They are cheap, its a "decent" meal. I've cut back on eating their food, but when I do I try to pick their healthier options. Like I like their pancakes and eggs and the hot caramel mocha. I do eat a burger on occasion. It's not that they have crappy food, it's that there are better options. But better options cost more money. Example, we have this place locally called Third Rail which makes an awesome burger. But the burger with the same lettuce, tomato and onions is over $10. Why pay that regularly when you can get the same sandwich at Mickey D's with fries and a drink for $6.00. Which make more sense? Especially if you have a family. Are you goign to spend $30 for all of you to have a burger, plus pay extra for fries and drink? Or would you rather feed all 3 people for $15 or so? Apple sucks at some things. Not everything. They sell a cheap product under the illusion of being a premium product when they are not. They simply put lipstick on a pig, charges a high price, pays an excessive amount of money to make ads to keep them in people's minds, and people have been duped into thinking they have the best.

8. nebula

Posts: 1009; Member since: Feb 20, 2015

I am sure there is a catch. Something like it has to purchased with second generation air-light dongle system. Anyways those who can afford an ai phone will by straw as a matter of fact. Fa fa fa fa fashion!

22. alexvoda

Posts: 39; Member since: Jan 11, 2013

Of course there is. It doesn't have a bendable neck.

14. NarutoKage14

Posts: 1348; Member since: Aug 31, 2016

Apple hates to be imitated. I smell a Mcsue coming from Apple.

16. Metropolis75

Posts: 197; Member since: Aug 28, 2012

That was hilarious. In practical use though there doesn't seem to be a need for the curve on the straw. Though once your drink passes the first hole that will become a noisy mess.

17. batmite

Posts: 197; Member since: Jan 19, 2017

Every company want to be like Apple whether in the tech industry or not.

18. pongkie

Posts: 663; Member since: Aug 20, 2011

I sense a lawsuit coming for their apple pies

20. miketer

Posts: 541; Member since: Apr 02, 2015

Hahaha+1

21. ibend

Posts: 6747; Member since: Sep 30, 2014

how is this news get here?

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.