McDonald's channels Apple and Jony Ive in announcing its new high-tech drinking straw
by Alan Friedman / Feb 16, 2017, 10:36 AM
When it comes to self-promoting its new products, Apple has the whole process down to a science. One of the most parodied bits is the new product video introduction narrated by the unmistakable voice and accent belonging to Apple Design Chief Jony Ive. Fast-food joint McDonald's borrowed liberally from Apple's formula yesterday when it released a new product video for its just announced high-tech STRAW (Suction Tube for Reverse Axial Withdrawal) and its new Shamrock Shakes.
The video is narrated by Jeffrey Roy whose official title in the clip is "person with British accent." But this is more than just copying the way Ive speaks. It is also about the words he uses and his phrasing that elevates even the most simple task into an action of utmost importance. Take the new Chocolate Shamrock Shake created for next month's St. Patrick's Day holiday. It offers a "dual-layer design" as it combines a chocolate shake and a mint flavored shake into a single portable drinking vessel.
In order to make sure that those drinking the new shakes can taste the product in the proper flavor mix, McDonald's came up with this new STRAW while collaborating with aerospace engineers. The coup de grace? With his best Ive imitation, the narrator says the one word that completes the Apple-esque promotion. Speaking about the new shakes and the new straw, the faux Ive calls the new products "magical."
If imitation is the sincerest form of flattery, Apple and Jony Ive should be feeling quite flattered right about now. Check out McDonald's promo video, which you can find at the top of this story.
Posts: 1244; Member since: May 07, 2015
First world problems.
posted on Feb 16, 2017, 10:40 AM 10
Posts: 600; Member since: Jan 26, 2017
honestly if you dont understand the need and design then you should not be on this site.
posted on Feb 16, 2017, 3:03 PM 0
Posts: 2815; Member since: Oct 03, 2012
MCDonalds is crap, Apple sucks.....good they found each other! Who eats McDonalds anyway?
posted on Feb 16, 2017, 10:54 AM 3
Posts: 14967; Member since: Sep 25, 2013
Its has to be a pun/joke But they do have a lot in common. Advertising is what makes or breaks you! McDonald's, Apple, Intel, Samsung and others have basically made a career out of duping folks in one way or another.
posted on Feb 16, 2017, 11:35 AM 0
Must explain why Apple remains worlds #1 loved brand, and Samsung dropped below top 50, lmfao.
posted on Feb 16, 2017, 3:08 PM 1
Posts: 14967; Member since: Sep 25, 2013
Well McDonald's sell over a Trillion hamburgers every year. SO I would say lots of people do. They are cheap, its a "decent" meal. I've cut back on eating their food, but when I do I try to pick their healthier options. Like I like their pancakes and eggs and the hot caramel mocha. I do eat a burger on occasion. It's not that they have crappy food, it's that there are better options. But better options cost more money. Example, we have this place locally called Third Rail which makes an awesome burger. But the burger with the same lettuce, tomato and onions is over $10. Why pay that regularly when you can get the same sandwich at Mickey D's with fries and a drink for $6.00. Which make more sense? Especially if you have a family. Are you goign to spend $30 for all of you to have a burger, plus pay extra for fries and drink? Or would you rather feed all 3 people for $15 or so? Apple sucks at some things. Not everything. They sell a cheap product under the illusion of being a premium product when they are not. They simply put lipstick on a pig, charges a high price, pays an excessive amount of money to make ads to keep them in people's minds, and people have been duped into thinking they have the best.
posted on Feb 17, 2017, 8:54 AM 0
Posts: 1009; Member since: Feb 20, 2015
I am sure there is a catch. Something like it has to purchased with second generation air-light dongle system. Anyways those who can afford an ai phone will by straw as a matter of fact. Fa fa fa fa fashion!
posted on Feb 16, 2017, 2:35 PM 2
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