Best of IFA 2018: It's awards time at Messe Berlin!

Best of IFA 2018: It's awards time at Messe Berlin!
Just like the passing summer, the major IFA trade show traditionally held in Berlin, Germany, is about to close its doors for nearly a full year. Just like you might expect, tons of new high-tech innovations were demonstrated on the vast and colorful floors across all the Messe Berlin's halls, giving us a very good sneak peek at what the not-so-distant technological future has in store for us.

Unlike previous years, however, the still ongoing IFA expo is a bit light on new smartphone announcements as most of the key players tend to stay away from such shows in order to garner more media attention at a separate event. However, a few very interesting devices made an official appearance still, and a few very important ones were also present at the respective booths.

Just like every other year, with the IFA spectacle nearly drawing to an end, it's time for a healthy recap highlighting the highs of the trade show. Of course, we had a few awards on our hands, and they were rather quick to find new homes.



Sony Xperia XZ3


Yosuke Someya, Sr. Manager Product Planning at Sony, receives the 'Best of IFA 2018' award for the Xperia XZ3 at Sony's IFA 2018 booth

Yosuke Someya, Sr. Manager Product Planning at Sony, receives the 'Best of IFA 2018' award for the Xperia XZ3 at Sony's IFA 2018 booth


Sony's latest smartphone advancements didn't go unnoticed by us. Without the shadow of a doubt, the Xperia XZ3 was the most exciting high-profile phone announced at IFA '18, and for a ton of good reasons.

For all intents and purposes, it's the crown jewel of the Xperia lineup's evolution thus far, combining a very sleek and stylish design with a very advanced hardware setup. It's Sony's first device with an OLED display, which has allowed for way more "play" in the design department. It's also one of the very few devices that can shoot 4K HDR videos. Under the hood, the phone has only the high-end specs listed, making up for a worthy flagship device.

The Xperia XZ3 was a solid reason to award Sony with the "Best of IFA 2018" award, and rightfully so.


Samsung Galaxy Note 9


Although it wasn't technically announced at IFA 2018, the Galaxy Note 9 was fresh and interesting enough to earn Samsung yet another in a long line of awards.

The high-profile productivity handset is as decked out as they come, full to the brim with features and functionalities that will be very highly valued by those who are willing to only get the best. The Note 9 certainly has the convincing package to earn our recommendation, and while it’s true that it's more evolutionary than revolutionary, we shouldn't forget that it's improving on one of last year's very best devices.

We couldn't help it, and our second "Best of IFA 2018" award goes to Samsung for its impressive Note 9.

Sophia Kim, Global Communications, Public Relations, Mobile at Samsung Electronics, receives the 'Best of IFA 2018' award for the Galaxy Note 9 at Samsung's IFA 2018 booth

Sophia Kim, Global Communications, Public Relations, Mobile at Samsung Electronics, receives the 'Best of IFA 2018' award for the Galaxy Note 9 at Samsung's IFA 2018 booth



Of course, we can't give awards to everyone, but we felt we could highlight a few honorable mentions as well.

LG G7 One


It turns out that having a pure Android experience instead of the LG skin is actually not bad at all and the device has a very nice design with a back cover that feels smooth and polished, and reminds us of the feeling you get from the touchpad on a Macbook. That's right, the G7 One feels and looks like a clear win!




ZTE Axon 9 Pro


To further show that it is ready to evolve as a company and a business entity, ZTE unraveled its brand new flagship device at the major trade show, the ZTE Axon 9 Pro, which feels like a step in the right direction, a device that ZTE really needed to add to its portfolio at this exact moment.

ZTE Axon 9 Pro

ZTE Axon 9 Pro



Fitbit Charge 3


The Charge is the most popular fitness tracker that Fitbit makes and today, for the first time, we got to see its newest edition: the Charge 3, a sleek and stylish fitness tracker that you can wear at the gym or even pair up with a leather band and wear at office meetings.

FEATURED VIDEO

11 Comments

1. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

Nothing special with note 9. Sony is better than Samsung.

3. Furkan

Posts: 552; Member since: Feb 25, 2017

Lol do you even believe in what you said

11. w1000i

Posts: 230; Member since: Jul 22, 2015

XZ3 has better form factor, with a lot of new things yon can't find in other phone

8. piyath

Posts: 2443; Member since: Mar 23, 2012

I completely 100% agree with you. Samsung was nothing couple of years ago, they became famous because of their OLED panels and brave marketing tactics, other than that they are one of the worst tech innovators in the tech industry. Sony always has been a leader in innovation in so many areas. Audio, TVs, Computers and in so many other consumer electronic categories they are still the best.

9. iushnt

Posts: 3021; Member since: Feb 06, 2013

Whatever, the coins hv turned upside down now. I know the results upset you piyath.

2. Humanoid

Posts: 1226; Member since: Dec 11, 2017

Why bother giving a prize to a phone , then giving lower score than it deserves?

4. tigas

Posts: 15; Member since: May 16, 2017

Sony Xperia XZ3 rating: 8 Right Phonearena?

7. TechNeck

Posts: 614; Member since: Aug 29, 2014

I expect an 8.7 tbh

5. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Blipped my post, wtf lol

6. worldpeace

Posts: 3049; Member since: Apr 15, 2016

Best of IFA.... Because no notch..

10. Odiin

Posts: 373; Member since: Apr 23, 2013

Sony's latest smartphone advancements didn't go unnoticed by us. Phone Arena! excuse me what? World's eight wonder!

Latest Stories