Xperia XZ3 vs Galaxy S9+: will Sony outplay Sammy?

Some of you may know that Sony is a bit different from most smartphone manufacturers out there. It's different in that it likes to release a new flagship model every six months! Other companies – they usually do so once a year. And we often tend to say that as phone makers need to update their top products each and every year, it's difficult for them to deliver truly big innovations, and thus, we've gotten used to seeing iterative improvements at best. So where does that leave Sony and its six-month upgrade cycles?

Well, we guess it's safe to say that we've been paying less and less attention to Sony's recent efforts, and the same probably applies to consumers as well, considering the dwindling phone sales the company enjoys with each year. Still, Sony remains a player on this cutthroat market, and we're happy to have this incredible company around for as long as possible.

With that said, it's been six months since the Xperia XZ2, which means it's time for a new model! The Xperia XZ3 has just been announced to replace the XZ2, and while we don't get to enjoy a radically new design, there are a couple of important changes, which will surely make the phone that much more intriguing to consumers. The more important thing is that the XZ3 is also a lot more comparable to Samsung's own Galaxy S9+ now, which, together with the S9, is probably the most popular Android smartphone right now.

Design comparison

The XZ3 is now competitive, but not quite as convincing as it needs to be

After the major redesign that was the XZ2, Sony has now only refined a few things. For example, it's made the aluminum side frame thinner and more thoroughly polished, while the display has been made larger, almost without increasing the phone's dimensions. Almost. The Xperia XZ3 is one rather big phone, but pretty much comparable to the Galaxy S9 Plus. The bad thing is Sony is missing a more regular-sized version, which means its product will appeal to a more limited audience from the get go. Those looking for a relatively compact handset are left behind this time.

Also, while Sony's XZ3 design is all good and shiny, the Galaxy S9+ just looks more elegant and polished. Case in point, the volume, power, and largely redundant camera shutter keys on the XZ3 all feel somewhat sharp and not very pleasant to touch (and you'll be inevitably touching them when using the phone). Samsung's Galaxy S9 was a slight step back from the S8 in the ergonomics department, due to the new metal frame being a bit sharper on the edges, but it still has a pretty good in-hand feel.

Speaking of ergonomics, both handsets wear their fingerprint scanners on their backs, and while things are mostly OK, the positioning on the Xperia XZ3 may be tad too low for some users. Still, nothing one can't get used to.

The XZ3 and S9 Plus are two marvellous smartphones, that's for sure, but, if we have to name a winner in the design department, we'll have to side with the S9 Plus, which has the more elegant shape and thinner profile. The XZ3 tends to feel somewhat bulky and needlessly heavy.

Two amazing OLED displays

Sony switches to a higher-resolution OLED screen and it immediately shows

Arguably the biggest upgrade found in the Xperia XZ3 is the new OLED display. It has higher resolution than before, at 1440x2880 pixels, and let us tell you – this new screen is fantastic! Between the zero motion blur and amazing contrast and clarity, as well as all the optimizations Sony has done to ensure the color profiles will look great, this is one screen that can easily rival the one on the Galaxy S9 Plus, which has pretty much the same properties.

The one on the XZ3 measures 6 inches, which is a bit higher than the S9's 5.8" and a bit lower than the S9 Plus' 6.2". Like on the Galaxy S9 series, the OLED display on the XZ3 is also slightly curved around the edges. Like Samsung in the early days of its curved screens, Sony is trying to tie some special functionality around the curved edges of the XZ3, but mostly fails. Here's why...

Interface: no huge surprises, and a tiny Sony flop

In terms of appearance and core functionality, the software running on the Xperia XZ3 is largely the same as on the XZ2 – nothing interesting to talk about.

However, there are a couple of new features worth mentioning. One of the is Side Sense. So, apparently Sony's been a bit too excited to get the snazzy, curved OLED screen, that it decided to try and devise some sort of special functionality around it. Remember Samsung's Edge UX? Sorry to remind you about this one! Well, Sony's Side Sense is potentially worse.

You trigger side sense, which is a 3 by 3 grid of app icons by double tapping somewhere along the edges of the phone. If done correctly, this brings the grid of apps up, and the idea is the phone is going to suggest the right apps to you depending on your recent usage habits. It's not a new idea, but the problem is during our short time with the Xperia XZ3, this same panel happened to pop up a couple of times without us wanting to engage it. Meanwhile, it didn't pop up at least a few times when we did try to activate it by double tapping along the edges. So this is shaping up to be one of those features where there isn't much benefit, but the cost is definitely high as it may interfere with your normal usage. Thankfully, there is an option to turn it off.

Thankfully, it seems like Samsung has already outgrown such gimmicks and has been focusing on more integral phone features like design, ergonomics, and camera. It's not like Samsung's software is flawless. Most importantly, it continues to experience certain performance issues, but all in all, it's solid. It has a unique look, which is very user-friendly and approachable, and it also has all the Samsung-specific services built in. If you're feeling adventurous, you can replace most of the services you use in your digital life with their equivalents from the Samsung ecosystem, but... to be honest, this probably won't be a very smart idea. Certain Samsung apps are good, though! 

Same Sony camera, and another doomed feature

The camera that you'll find on the XZ3 is the same as on its predecessor: a 19 MP unit with F2.0 fixed aperture. It is a fine single camera that can do HDR video recording and some other fancy stuff, like 960fps slow-motion clips. The new thing here is the camera interface, which has been simplified to only present you with the most essential options from the get go. The more advanced stuff like different modes, settings and fine tuning is still available, of course – you just need to dig a bit deeper in the menu structure.

And now for the promised doomed feature. Sony claims it's worked hard to be able to detect the user's intention to take a photo. So, it'll detect when you take the phone out of your pocket and hold it in landscape orientation in a way that suggests that you want to take a picture of something. At this point, it'll automatically run an special photo-taking interface, allowing you to hit the camera shutter, and thus quickly take a photo without having to launch the camera app yourself first. In theory, it's good. In reality, it will probably not be too reliable, as most similar motion-based features have turned out to be. Obviously, we're yet to properly test the phone, so hopefully we'll be proven wrong, but until then, we'd remain skeptical of how well this is going to work. 

The Galaxy S9 Plus has a tried and true 12 MP dual camera that tends to be a bit more exciting. In addition to being an extremely powerful shooter in pretty much all kinds of conditions, it also lets you take snazzy portrait photos and use optical zoom, which is a whole new level of pocket photography. If also has the fancy dual aperture feature, allowing it to vary between F1.5 and F2.4 for more optimal settings for daylight and low-light photos. Overall, it's a very nice and advanced camera module by Samsung that you can't go wrong with.


Sony fans will love the XZ3, but the Galaxy S9+ makes a stronger case 

The Sony Xperia XZ3 is a rad phone. Despite some issues in the ergonomics department (bulky dimensions and sharp buttons), it's still an elegant and definitely good-looking phone. Also, the colors it's available in are amazing. To its list of welcome features we can add Android 9 Pie out of the box, which is cool, as well as a slightly bigger battery from the XZ2 (from 3180mAh to 3330mAh).

That said, the Galaxy S9 Plus has been out on the market for quite some time now, and it is expected to start getting Android 9 not too long from now. It has a generous 3500 mAh battery and is too good of an Android phone to pass.

Let's talk pricing! Sony has announced that the Xperia XZ3, which will be available unlocked on the US market, will cost $900. That's a hefty price! It's not different from what Samsung charges for the Galaxy S9+, which is sold through carriers at around $915-930 (but can be gotten cheaper on Amazon, with US warranty). You can get the Galaxy S9+ with monthly payments through carriers, though, and it's this collaboration between Samsung and US carriers that can sweeten the deal for the American consumer. This is something that Sony has traditionally struggled with, which means that simply getting an Xperia XZ3 in the States will be a bigger ordeal than it needs to be.

Either way, this probably won't stop loyal Sony fans from getting the XZ3, and how can we blame them? The Xperia XZ3 is a fantastic smartphone with few faults. If we had to put our own money on a new smartphone right now, though, and it had to be one of these, we'd probably have gone with the Galaxy S9+, because of the better design, same fantastic OLED screen, fancy dual camera, and the plethora of apps, services and features that Samsung offers.

Related phones

Xperia XZ3
  • Display 6.0" 1440 x 2880 pixels
  • Camera 19 MP / 13 MP front
  • Processor Qualcomm Snapdragon 845, Octa-core, 2800 MHz
  • Storage 64 GB + microSDXC
  • Battery 3330 mAh(23.8h 3G talk time)
Galaxy S9+
  • Display 6.2" 1440 x 2960 pixels
  • Camera 12 MP / 8 MP front
  • Processor Qualcomm Snapdragon 845, Octa-core, 2800 MHz
  • Storage 64 GB + microSDXC
  • Battery 3500 mAh(35h talk time)



1. Phonehex

Posts: 765; Member since: Feb 16, 2016

Sorry Sony 4GB Ram and a small battery just doesn't cut it for a flagship in 2018.

2. perry1234

Posts: 647; Member since: Aug 14, 2012

Agreed. Why did they downgrade the RAM ? XZ2 had 6GB !!

5. Humanoid

Posts: 1226; Member since: Dec 11, 2017

Pacific Asia countries get 6GB again.

12. perry1234

Posts: 647; Member since: Aug 14, 2012

Are you sure ? I was seacrching for this. Can you quote the source ?

4. Humanoid

Posts: 1226; Member since: Dec 11, 2017

G7 = 3000mAh S9 = 3000 mAh 5z = 3300mAh Iphone 6.1" = expecte to have 2600-2700

11. xvestoria

Posts: 2; Member since: Sep 02, 2018

most important is about optimization not only battery size.. 3300 is medium for smartphone right now.. hater always like that, nonsense

3. Humanoid

Posts: 1226; Member since: Dec 11, 2017

Still curious to see what PA expects.. XZ2 and XZ3 have 10 bit HDR screen with not only HDR10 but BT2020 certification too. No other brand has. G7 can record 4K HDR10, the other do not have it. Sony provides 4K HDR BT2020 . Screen can turn any video into HDR, none else can. Colour gamut is much wider compared to iPhone X, more than 50% ( xz2). Xz2 compact has more battery than i8+, despite being smaller than i8. Even low end L1 can record stereo, no iphone can. Probably cheaper than at least 2 of new iphones My xperia from 2015 has more battery than iphone 8+ and charges 1h faster. It gladly does not have notch. Sound is better through speakers, usb or wireless hwadset ( LDAC codec). Higher IP rating. Even midrange M4 had IP68.

13. yalokiy

Posts: 1043; Member since: Aug 01, 2016

To be fair, each brand has its own outstanding features, sony's are just not impressive to most people.

6. redmd

Posts: 1941; Member since: Oct 26, 2011

I must say it's just too late to party. The S9+ have been around for a couple of months now and with recent discount, it might be a good viable option than XZ3. For Sony fans though the XZ3 is the Holy Grail for this year. Until 4 months from now, January 2019 where Sony will announce the XZ4 with upgraded internals. And so Sony is at it again with its mid year cycle upgrade.

7. gigicoaste

Posts: 457; Member since: Feb 21, 2016

finally a better offer from Sony, not a perfect one.. but there is some movement in movile division. Damn, Sony was my favorite brand.. shame they are struggling in areas where they were leading.

8. johnh3

Posts: 144; Member since: Aug 23, 2012

I guess we will see some deals atleast in Europe for Xperia XZ3. Sony often include some stuff with the phone like headphones or a bluetooth speaker during the pre-order period.

9. techbuttcheex

Posts: 204; Member since: Jul 25, 2015

If you’re using off the shelf Samsung parts, you’re not going to best Samsung’s flagship model. It’s that simple. Apple at least customized the shape of their Samsung OLED.

10. haikallp

Posts: 319; Member since: Feb 10, 2012

both are great phones. Would get both if I have the money. lol.

14. ryq24

Posts: 875; Member since: Oct 17, 2011

S8 maybe but against S9+ naaah!

15. sunnyfpy

Posts: 286; Member since: May 12, 2013

Boring phone

16. D34ever

Posts: 229; Member since: Jul 14, 2018

S9+ wins hands down. Reasons are: 1) 6 GB RAM 2) Compatible with all major US carriers 3) Lower price The only thing I hate about the Samsung is the boat load of bloatware. But this is not a deal killer.

17. htainlintha

Posts: 73; Member since: Mar 20, 2010

May be this should go against Galaxy S9, S9+ would be a bit too much for a Sony. XZ3 premium might be lucky enough to go head to head with either S9+ or Note 9, no matter what, Sony really should try harder than making premium phones to gain strong sales rather than focusing on mid-range!

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