#BatteryGate: When the original iPhone launched, Apple VP said most users will never need to replace their battery



It's an interesting read and you can find the whole thing linked at the bottom of this article, but there is one piece that stands out and that we emphasize below:


The company then expands on this in a new page dedicated to iPhone battery and performance, saying:


There is nothing sensational in Apple saying that iPhone batteries are "consumable components", just like the oil in a car. This is common knowledge for most people: batteries lose capacity after you use them for a while (Apple claims iPhone batteries lose about 20% of their capacity after 500 charge cycles). The reason why we bring this up now as Apple has finally addressed the issue is because... Apple itself claimed that most people will never need to replace their iPhone battery in the past.

Back in 2007, when the original iPhone launched, Apple vice president of marketing Greg Joswiak said in an interview for MacWorld:

"Most iPhone users will realize, as most iPod customers realized, that they never needed to replace their batteries."

At the time, Joswiak defended Apple's decision to design the original iPhone without an easily removable battery, which was a common design decision at the time. While Joswiak never claimed that batteries last forever, it is such statements that have created an illusion that iPhone batteries are somehow almost immune to aging and do not need to be replaced. With Apple's iOS 10.2.1 software update linking battery health directly to the performance of the phone, it became more evident than ever that iPhones - even some with just 1 year on the battery clock - do need to get their battery replaced to function at full capacity.

Apple has now started offering battery replacements for iPhone 6 and later for a reduced price of $29, down from the original $79 cost and it has promised to push out an update that informs users about the long-term health of their battery.

FEATURED VIDEO

26 Comments

3. cnour

Posts: 2305; Member since: Sep 11, 2014

BatteryGate is Samsung specially and it has its copyright. You need to find another name......

12. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

#butthurt the new hashtag for Apple fans

21. afjmd

Posts: 26; Member since: Jan 16, 2017

At least samsung call the phones back.

29. Ralph.

Posts: 249; Member since: Dec 20, 2017

Since iPhones caused death, no Android phones have caused death among humans. Deathgate.

5. TheOracle1

Posts: 2264; Member since: May 04, 2015

Only Apple could have come out with a claim (lifetime batteries) that defies the laws of physics and chemistry and have sheep like kiko, piyath and cnour still defending them.

10. submar

Posts: 713; Member since: Sep 19, 2014

What Greg Joswiak meant is that the iPhone cannot last until the battery degrades. You replace the phone, not the battery.

24. cmdacos

Posts: 4208; Member since: Nov 01, 2016

Exactly! After a year and a half...

16. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Its totally normal for a battery to loose 5-10-15% of its performance a year after. Whats not normal is Apple claiming that 1 year after the batteries get so bad they need to underclock the cpu severely just for the phone to have an ok battery life etc. And thats coming from a company that supposedly makes the best and lightest mobile OS that supposedly doesn't need huge batteries and doesn't drain much. Either iOS has become so bad towards battery usage, either iPhone batteries are generally bad, or just a nice shady thing to do to make people buy new iPhones.

26. bucknassty

Posts: 1337; Member since: Mar 24, 2017

I vote the latter.... you know they need bigger profits and the only way is to force people to buy new phones.... look, the smartphone segment is plateauing and with the price tag of their phones most people are starting to decide to keep their phones just a little longer

39. cncrim

Posts: 1588; Member since: Aug 15, 2011

Amen, you the right word out of my mouth. Smack you with 10 like but I cant because only 1 allow tehe.

13. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

I have never heard of a flagship phone with premium price to have to have the cpu underclocked severely just 1 year after its use cause the battery becomes so bad. Its literally Apple finding excuses just to make the older phones obsolete and push for the new ones. "IT JUST WORKS, BUT ONLY FOR 1 YEAR"

14. Rishi17

Posts: 98; Member since: Sep 22, 2016

Ever heard of a flagship phone with premium price to have a detective nand or bad motherboard, so bad that it would die after 1year, let me name a few-S4,S5, Note4, G4, this is an industry wide problem, not limited to any single manufacturer, in the end we as a customer lose our money & they keep on making profits.

15. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

First of all having a batch of bad phones or a batch of bad components is totally normal. Even for very expensive stuff. Whats not normal to have every single battery magically be s**t just 1 year after its use. I have friends who had iphones and and android phones used for 3-5 years and they never needed to change the battery or have their phones slow down, just the battery wouldn't last that much and nothing more. What apple is doing is shady as f**k and what samsung did knowing note 7 batteries where defective and kept selling them was also shady as f**k. Stop protecting these companies that get caught doing something really wrong.

17. Rishi17

Posts: 98; Member since: Sep 22, 2016

Who's protecting ? & yes ,having a bad batch is completely normal, but totally denying any repair service for the same is definitely not, what happened to millions s4, note 4 when they went dead after year, did Samsung replaced them? Did LG took any responsibility for bootloop, Who suffered in the end, as you said, stop defending these companies by Calling " a bad batch is normal".

18. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Just cause in the past some companies did shady s**t and for which they did not take responsibility does not make it ok for other to do so. Its a 10y old excuse we did in school when teacher caught us doing something bad. ALL APPLE NEEDED TO DO was include the change in the patch notes and add simple ON/OFF so people can choose either longer lasting battery or better performance.

22. Rishi17

Posts: 98; Member since: Sep 22, 2016

That's what I am saying, every manufacturer is shady & there needs to strict rules to handle things like this, but there isn't, in the end customers suffer.

32. lyndon420

Posts: 6790; Member since: Jul 11, 2012

It was so much better when batteries were user replaceable.

19. Peacetoall unregistered

Lg acknowledge it and provided free motherboard replacement. But they carried out the fiasco in very unprofessional manner.

20. Rishi17

Posts: 98; Member since: Sep 22, 2016

They didn't, it was only for those which were still under warranty, those which were out of warranty were provided no service.

23. darkkjedii

Posts: 31044; Member since: Feb 05, 2011

It’s 2017 now, and tech has advanced. This was probably true back then, but now these phones just do way more than they did back then.

27. tokuzumi

Posts: 1900; Member since: Aug 27, 2009

He's right. Most users will not need to replace their battery. A lot of the people in my circle who are iOS folks upgrade to the newest iPhone every year. The battery will hardly have any noticeable degradation at that point. This is primarily an issue for folks who look to save some money by buying a used phone, or that unicorn who keep their phone for 4 years (I see people walking around with a 5S). Part of me misses the old Android days where you could just pop in a new battery. But the "need" for phones to be thin and waterproof has killed the replaceable battery.

30. lyndon420

Posts: 6790; Member since: Jul 11, 2012

Certain OEM's are starting to work with solid state batteries...apple will get on board eventually.

41. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

And then they'll patent it.

31. imran86

Posts: 208; Member since: Sep 14, 2012

"First and foremost, we have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades" Please explain to me and convince me what was the reason of not informing users if not to drive upgrades or clearly say you are lying and were cheating.

35. kiko007

Posts: 7493; Member since: Feb 17, 2016

You people love bringing up my name when I haven't ONCE defended Apple for doing this. Wonder why that is...

42. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

They like you; you're popular. It's like when children slap one another on the playground and run away... but never too far and are always looking to see if they get chased in response. So, ummm, yeah iBoy... take that! *runs away*

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.