Bank of America wants you to "Get Smart" and use Apple Pay

Bank of America wants you to
If you've watched any television over the last couple of weeks, you have probably seen Bank of America's ad for Apple Pay. Fans of classic television will recognize the 30 second spot as being a take off on the opening of Get Smart. Could there be a subliminal message there for consumers?

Apple Pay is off to a good start, grabbing 1% of the mobile payment market in the U.S. after just one month. What makes that number impressive is that the feature is available now only on the Apple iPhone 6 and Apple iPhone 6 Plus. At McDonald's, half of all mobile payment transactions are now handled by Apple Pay. At Whole Foods, Apple Pay has already handled over 150,000 transactions.

With a large number of Bank of America branded credit cards in use, it obviously is in the financial giant's interest to have Apple Pay widely used. That explains why the Money Center bank is running the ad. Check it out for yourself by clicking on the video below.

source: BankofAmerica



1. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Typical American's generalisation, if you use apple pay you're smart, if not you're dumb? pftt

4. Jamoga

Posts: 187; Member since: Dec 17, 2014

it does not imply that if you dont use that youre dumb, In that case the world according to bank of america so far is so dumb.

23. techperson211

Posts: 1280; Member since: Feb 27, 2014

Wouldn't use these for now. The security is not yet there maybe a year or so from now. Rather choose Google wallet as they offer more flexibility.

8. xondk

Posts: 1904; Member since: Mar 25, 2014

I think it is the whole american company/product says do this, american companies/banks/e.t.c. say "Cool lets do it!" Foreign companies try something similar (before apple) american companies go. "Don't tell us what to do!" It is sad and unfortunate, granted android/google tried their own pay system too but for some reason that didn't go either, seems to be because google isn't favored or seen as an as big american icon/product? But yeah it just boggles my mind that this continues to happen.

2. fzacek

Posts: 2486; Member since: Jan 26, 2014

Why no mention of Google Wallet?...

7. a_merryman

Posts: 749; Member since: Dec 14, 2011

Because it is a commercial from Bank of America letting people know that they support Apple Pay...?

3. Kruze

Posts: 1285; Member since: Dec 30, 2014

"Get Smart" lol? Bank of America = American Apple = American More like "Get Patrotic". :P


Posts: 290; Member since: Dec 15, 2014

Apple is only an American company by the loosest of definitions.

5. TimCook

Posts: 450; Member since: Oct 23, 2014

If you want to use Apple Pay, use it.. If you don't, then don't use it... No big deal...


Posts: 2817; Member since: Oct 03, 2012

Will never use stupid apple pay!

9. ryq24

Posts: 875; Member since: Oct 17, 2011

Funny how articles like this make android fans blood boils and made them make negative comments.

16. alouden unregistered

Normally I would agree with what you have said. But in this instance, I understand why android fans are upset. I mean Google Wallet has been around for a while and few embraced it. It was not given any PR. US carriers pushed Isis and blocked the superior Google Wallet. Now Apple comes out with Apple Pay, and suddenly we're "smart" if we use it? Yeah, it is a little annoying. But, as someone said above, just don't use it. I do not own an IPhone and will not buy one just so I can do mobile payments.

10. gaara6775

Posts: 738; Member since: May 20, 2014

I don't want to be smart,ok.

11. Tritinum

Posts: 471; Member since: May 06, 2014

makes me not want to use it even more

12. TyrionLannister unregistered

What if I want to be smart and not buy iPhone

13. darkkjedii

Posts: 31281; Member since: Feb 05, 2011

It rocks, use it and see.

26. a_merryman

Posts: 749; Member since: Dec 14, 2011

Agreed, I prefer it to swiping my card. I already have my phone out usually, and it sends me a notification with the info on the purchase I just made.

14. TruthSpeaker unregistered

Referencing the high percentage of payments made to McDonalds and being smart, seems like an oxymoron to myself.

15. engineer-1701d unregistered

all it says is everyone's tried Apple pay when they bought the new iPhone 6 that's all I use my Google Wallet every day at least 6 times a day whenever there is an NFC payment around the problem was Google never advertised Google Wallet it was never on TV it was never publicized like Apple pay is

21. AlikMalix unregistered

I haven't aeen Apple advertize apple pay other thank on they keynote seminars. I've seen my bank, grocery store, other banks and merchants advertize it. Never seen any of these places advertising Google wallet though. I guess Apple may be be first but does it right. Again.

17. Deaconclgi

Posts: 405; Member since: Nov 03, 2012

My wife and I use Softcard (by American Express) for secure tap to pay with our Lumia 1520s. I can finally get snacks from the vending machine at work as it doesn't take my USAA MasterCard or any MasterCards. Kudos to Apple for actually getting their service advertised. I have yet to see a softcard commercial and the amount of NFC equipped Android and Windows Phone models out number the two iPhone models that have NFC payment abilities. Apple has always been the King of Marketing, for better or worse.


Posts: 290; Member since: Dec 15, 2014

No thanks. Not only do I refuse to suffer through the pain, frustration, and humiliation of owning an iTrinket, I don't want my personal info to be given away, sold, and stolen. Pass.

20. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

I'll not be embracing any mobile payment system. Any encryption can be decrypted. Anything exploitable will be exploited. This is just another vector of attack for the code crackers of the world. Some won't even do it for the money, some will just do it simply because they enjoy solving the puzzle. Plus... who in their right mind would trust anything "Skank of America" is advocating??? (They've earned that nickname for a reason.)

22. yellowdgg

Posts: 4; Member since: May 09, 2014

what about Google wallet ? since it has been around much longer than lame pay, I ment apple pay

24. darkkjedii

Posts: 31281; Member since: Feb 05, 2011

The fact that you even have to ask, speaks volumes. You also misspelled "meant", and should've capitalized "what". Lame pay rocks!

25. a_merryman

Posts: 749; Member since: Dec 14, 2011

They also should have capitalized "since". I don't know why they're getting mad at a commercial for Apple Pay because it didn't mention Google Wallet.

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