Blu releases Android update that bricks phones, forcing users to lose their data

Blu Products, the Miami-based company known for sellingaffordable Android phones in the US (and not only), today released a softwareupdate that's angering a lot of users.


According to countless reports found on Reddit and otherforums, the update in question was sent over the air to owners of the Blu LifeOne X2 (a mid-range handset launched last year for $200). By the looks of it, allthose who've downloaded the update couldn't finish installing it. That's because,to finish the update, the phone asks for your password, but - likely because ofa major bug - it won't accept it, no matter what, so the device remains stuck on a loginscreen. This renders the updated handsets useless.  


There is a fix to the problem, but not a pleasant one.According to multiple Life One X2 owners who've managed to talk to Blu'ssupport team, the only solution to unbricking the phones is doing a factory reset.This, however, means all data that's not backed up will be lost, so it'sunderstandable that customers are quite unhappy about how the affair is beingdealt with.    


This issue appears to be affecting Blu Life One X2 ownersnot just in the US,but also in various other countries around the world. For now, it's not clear if a proper fix is coming anytime soon, or if the problem isexclusive to the Life One X2. 

Update: On Facebook, Blu says it's "currentlyinvestigating and trying to fix the issue."


Do you own a Blu smartphone? How's your experience withsoftware updates on it?


sources: Reddit, iFixit, Facebook (Blu Products) 

Related phones

Life One X2
  • Display 5.2" 1080 x 1920 pixels
  • Camera 16 MP / 8 MP front
  • Processor Qualcomm Snapdragon 430, Octa-core, 1400 MHz
  • Storage 64 GB + microSDXC
  • Battery 3000 mAh(16h 3G talk time)



1. Zylam

Posts: 1823; Member since: Oct 20, 2010

Wow that sucks. Hopefully people some how manage to get their data back. Google should build a desktop app that connects to Oems servers and let's you flash the factory image on any Android phone. It would save everyone so much time. All Oems should become a part of this. But then again we're talking about Android here, fragmention is tradition.

2. Furbal unregistered

Every phone needs to have an a/b partition for fallback. This is a pretty crappy situation

4. cnour

Posts: 2305; Member since: Sep 11, 2014

Welcome to Android world....

20. RebelwithoutaClue unregistered

Yeah because iOS updates never 'bricks' a phone /s

22. elboyero

Posts: 1; Member since: Nov 29, 2017

That issue has nothing to do with Android but with Blu phones. I own a Samsung Galaxy and have never had issues when updating or upgrading.

14. izim1

Posts: 1615; Member since: Feb 04, 2013

Wait.... Blu actually released a software update for a phone? How did that happen? Did someone at blu slip up?

17. Firenze91

Posts: 206; Member since: Nov 19, 2014

Why would anyone buy a smartphone called "blue"??? I mean--why??

18. sleepypandaeyes

Posts: 407; Member since: Apr 12, 2015

Good ole blu, proven to not only spy on consumers but f**k up their phones so your forced to buy a new. Cheap blu phone.

19. RebelwithoutaClue unregistered

I really hate the misuse of the word brick. A phone is only bricked when it's beyond repair. Not when you can easily fix it with a factory reset.

21. Telemike

Posts: 44; Member since: Nov 30, 2012

What was the update? 7.0, 7.1?

23. gamehead unregistered

I had this phone till it started giving me charging issues

* Some comments have been hidden, because they don't meet the discussions rules.

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