At $499+, would you say the new Asus flagship is as tempting as its predecessor?

While Asus isn't at all an obscure brand in general tech, its prominence in the smartphone industry has been limited in relative terms. That is, until the company released the Zenfone 2—and its many variants—at enticingly low prices. Considering its high-end specs and sticker price of around $300, it was probably no surprise to see it ranking highly in our review.

But the Zenfone 2 has come and gone, and obviously it was time for a refresh. And what a refresh it is! The freshly announced Zenfone 3 Deluxe is every bit the mid-2016 flagship we'd expect it to be. Ditching plastic altogether and flaunting a glass-and-metal body, the new star in Asus' phone lineup looks great, offers top-notch hardware, and will sell on the cheap—starting at $499 for the 64GB storage/6GB RAM model.

So you see the problem? The specs are better than before, sure. The design has also been improved upon and Asus is using more premium materials, sure. But these do add to the cost and that may throw some people. Thankfully, for those, the standard Zenfone 3 model should still prove a great bargain. But would you say that the Zenfone 3 Deluxe is as tempting as the high-spec'd variant of the Zenfone 2 at a lower price? Is the bump in specs and the superior selection of materials worth the price hike?

At $499+, would you say the new Asus flagship is as tempting as its predecessor?

The upgrades are well worth it, so yes
I would've preferred the old value proposition, so no

Related phones

ZenFone 3 Deluxe
  • Display 5.7" 1080 x 1920 pixels
  • Camera 23 MP / 8 MP front
  • Processor Qualcomm Snapdragon 821, Quad-core, 2400 MHz
  • Storage 256 GB + microSDXC
  • Battery 3000 mAh



1. darksantacruz

Posts: 27; Member since: Jun 09, 2014

with Snapdragon 820 and 6 gb of RAM? For me it is a high end flagship!

9. Rocket

Posts: 703; Member since: Feb 24, 2014

Of course!

17. marorun

Posts: 5029; Member since: Mar 30, 2015

with a 1080p screen this thing will fly and battery life will be amazing!

2. siddharthayadav202

Posts: 286; Member since: Apr 23, 2016

I would anyday prefer the Nexus Flagship over this at similar price point.

3. scarface21173

Posts: 702; Member since: Aug 17, 2014

To much bloatware spoils these phone, just my opinion.

6. aznhachi

Posts: 212; Member since: Apr 12, 2016

the bloatwares had been reduced in marshmallow like in zenfone 2 ze500kl marshmallow build

12. SenorThrottles

Posts: 284; Member since: Dec 23, 2015

Another problem is slow updates. The Zenfone 2 is still stuck on lollipop, which is pretty bad considering most other 2015 flagships, including the Axon Pro, are already on Marshmallow.

4. Moose

Posts: 418; Member since: Jan 05, 2015

Same battery size as the Zenfone 2 which wasn't impressive. However, they may be able to get more battery life out of this one thanks to the SD820 processor. Still, for a flagship device with a 5.7 inch display, I would have liked to see a slightly larger battery, at least 3300 mAh.

18. marorun

Posts: 5029; Member since: Mar 30, 2015

SD820 with 1080p screen on 3000 mah = great battery life.

23. jalebi2000

Posts: 181; Member since: Mar 01, 2015

The Zenfone's battery life was amazing considering it was running an Intel chip. Remember Intel chips eat battery very fast on phones. This is running snapdragon series of cpus

5. rishav20193

Posts: 243; Member since: Jul 18, 2015

specs n all is okk !! but i would like to check out the software & pre installed apps by asus !! i have used zenfone 5..... :/

7. villagerguyz

Posts: 96; Member since: Jul 22, 2015

I might reconsider Asus phones as they ditched Intel SoCs for good.

16. g2a5b0e unregistered

Considering the fact that this phone doesn't use one, what is the relevance of your comment?

8. Awalker

Posts: 1986; Member since: Aug 15, 2013

The only reason I bought the Zenfone 2 is because of the low price tag. Now there's no reason to buy an Asus phone.

11. ibend

Posts: 6747; Member since: Sep 30, 2014

no worries.. in a few months, they'll flood the market with other models (that have similar design).. just like after they release ZF2, they release ZF2 laser, ZF2 selfie, ZF2 deluxe, ZF max, ZF go, and others, while some of them have several version with different processor and RAM

21. thejamesarnold

Posts: 16; Member since: Jul 08, 2015

Did you bought the Zenfone 2 Deluxe? The $499 is the Zenfone 3 Deluxe, Zenfone 3 is still at $249, same as the Zenfone 2.

10. Rocket

Posts: 703; Member since: Feb 24, 2014

It seems that 2016 will be full of great devices, now waiting for big daddy (note 6).

13. Pattyface

Posts: 1658; Member since: Aug 20, 2014

It's good but the nexus 6p is a better buy.

19. marorun

Posts: 5029; Member since: Mar 30, 2015

Depend what you need. If you want quickest update go nexus. If you want better battery life go asus.

14. zex999

Posts: 92; Member since: Feb 14, 2016

For me, it seems the ZTE Axon 7 or OnePlus 3 is a better value proposition. It is more affordable with mostly similar specs. The Axon even has a 2 year repair warranty.

15. AndroidBoy21

Posts: 72; Member since: Dec 29, 2015

I prefer the old deluxe.

20. Furbal unregistered

I wouldn't pay that much with Asus history of abandoning phones, there are other good options. 3000mah for a 5.7inch phone? Really?

22. thejamesarnold

Posts: 16; Member since: Jul 08, 2015

Have you seen Sony C5 Ultra? 1080 6-inch screen with 300mAh

24. legiloca

Posts: 1676; Member since: Nov 11, 2014

Zenfone 3 Deluxe and Ultra are super tempting.. ugh!

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