Asus unveils the ZenWatch, an Android Wear smartwatch with head-turning design

Today at IFA, Asus finally unveiled its first smartwatch - the Android Wear-powered Asus ZenWatch. We had hear quite a lot about this so-called "hero" device, and it's finally here to wrestle against its Android Wear contenders. With a Snapdragon 400 SoC, 512MB of RAM, and 4GB of storage aboard, the device surely has nothing under the hood to be ashamed of.

Several months ago, the chairman of Asus revealed that the device will rely on its design to lure potential buyers, and it seems that the maker has done so indeed. At first sight, the wearable strikes with its eye-pleasing exterior, which comprises oval angles and a beautiful stainless steel build. It comes with slightly arched sides and a moderately-curved, 2.5D display, which is 1.63 inches big and has a resolution of 320 x 320 pixels. The manufacturer claims that the stitched genuine leather strap of the ZenWatch embellishes "iconic Italian design". The quick-release clasp is another nifty addition to the ZenWatch's bag of features. The ZenWatch is not afraid of the water, too - it has an IP55 certification and will survive relatively strong water jets.

Design aside, the Asus ZenWatch is running the company's home-made ZenUI user interface on top of Google's wearable platform and comes with more than 100 watch faces. It also comes with the rumored gesture-based features that we first heard about more than half a year ago. But what are these, exactly?

Well, thanks to the Tap Tap feature, which got showcased during Asus' keynote, its user can easily tap the display and locate the paired smartphone. Another interesting functionality, Cover to Mute, does just what its name suggests - when someone's calling you and your ZenWatch is notifying you about this, you can simply cover the latter and it will mute itself. Some of the other onboard features are Remote Camera, which allows you to take pictures remotely, Presentation Control, Find My Phone, and Watch Unlock.

It also comes with the usual health-centric and fitness-oriented features that we are normally being treated to with each and every new wearable device. The ZenWatch measures the steps you've made, how many calories you've burned, your heart rate, relaxation level, and many more.

Initially, we heard that the device might retail between $99 to $149, but this won't be the case, at least at first. Asus announced that it will be selling the ZenWatch for EUR 199, which translates to roughly $260 (before taxes and subsidies).

source: Asus



1. AnTuTu

Posts: 1620; Member since: Oct 14, 2012

A very good looking watch. Kudos Asus :)

2. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

I kinda get the feeling that it only looks good. I mean it looks like something that is looking good but actually doesn't feel premium quality at all. Like a real good watch.

7. JunaidZaka

Posts: 28; Member since: Mar 24, 2012

Asus is known for their build quality. Probably not in the world of smartphones, but they are definitely known as the most reliable manufacturer of PC components.

9. Scott93274

Posts: 6040; Member since: Aug 06, 2013

I can't say that about my old ASUS laptop as that thing was a piece of crap... but my current desktop's motherboard is ASUS and I dig it so...

13. saffant

Posts: 274; Member since: Jul 04, 2011

Asus laptops have one of the least failure rates among all OEMs.

17. Scott93274

Posts: 6040; Member since: Aug 06, 2013

Well, I had a whole lot of problems with mine.

3. JunaidZaka

Posts: 28; Member since: Mar 24, 2012

Wow ! It looks great !

4. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Incredible! That's it, below $200 then I'm sold!

8. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

sorry to break your wish , but this is well over $200 ($260 more like it)

11. Scott93274

Posts: 6040; Member since: Aug 06, 2013

Actually, I think they said it was in the sub $200 range... Then again, that may have been another watch. I will have to search for the article.

12. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Well, the price is converted from Euros, so maybe it will be lower than that in other countries.

5. CX3NT3_713

Posts: 2361; Member since: Apr 18, 2011

Ehh....looks like it was design for geezers...

10. Scott93274

Posts: 6040; Member since: Aug 06, 2013

Ha! I thought the same thing!

6. MistB

Posts: 581; Member since: Jul 07, 2012

Beautiful, just watched the livestream from Asus and quite impressed, liked the premium looking tab that was shown as this watch from them is no different either, beautiful.

14. swiekekodok

Posts: 58; Member since: Jul 19, 2014

Look a like my mom's watch..... Alba...... #damn

15. pwnarena

Posts: 1129; Member since: Feb 15, 2013

feminine looking

16. yUlek

Posts: 57; Member since: May 14, 2014

Battery life anyone?

18. Teejay1100

Posts: 115; Member since: Aug 16, 2012

I like this! Asus good job. Now show me actually pricing.

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