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Asus ZenFone Zoom to come with HOYA lens: the world's thinnest optical zoom unit

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By Daniel Petrov

Updated: Feb 10, 2015, 4:42 AM

Asus ZenFone Zoom to come with HOYA lens: the world's thinnest optical zoom unit

Right before Asus closed out its CES 2015 press conference, they teased us with a new, upcoming smartphone that specifically caters to snapping photos.

Riding high on the announcement of its new ZenFone 2 smartphone, the company teased all of the attendants with the Asus ZenFone Zoom – an Android smartphone that shares ties to the ZenFone 2, but it’s packing along a 13-megapixel PixelMaster camera with a 3x optical zoom and a 10-element lens.

How did Asus manage to stuff optical zoom in a 0.47" thick chassis that is not much bigger than your average phablet? Well, it turns out that Asus has probed HOYA, the maker of the world's thinnest 3x optical zoom set, and that's what it fitted inside the inventive smartphone.

The CUBE lens set is only 6mm in height, and still packs the 3x optical zoom tech plus optical image stabilization, so we can't wait for Asus to release the ZenFone Zoom to take it for a photographic spin.

source: HOYA via WhatsonTech

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Daniel, a devoted tech writer at PhoneArena from 2010 to 2025, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.