Asus ZenFone Zoom to come with HOYA lens: the world's thinnest optical zoom unit

Asus ZenFone Zoom to come with HOYA lens: the world's thinnest optical zoom unit
Right before Asus closed out its CES 2015 press conference, they teased us with a new, upcoming smartphone that specifically caters to snapping photos. 

Riding high on the announcement of its new ZenFone 2 smartphone, the company teased all of the attendants with the Asus ZenFone Zoom – an Android smartphone that shares ties to the ZenFone 2, but it’s packing along a 13-megapixel PixelMaster camera with a 3x optical zoom and a 10-element lens.

How did Asus manage to stuff optical zoom in a 0.47" thick chassis that is not much bigger than your average phablet? Well, it turns out that Asus has probed HOYA, the maker of the world's thinnest 3x optical zoom set, and that's what it fitted inside the inventive smartphone. 

The CUBE lens set is only 6mm in height, and still packs the 3x optical zoom tech plus optical image stabilization, so we can't wait for Asus to release the ZenFone Zoom to take it for a photographic spin.

source: HOYA via WhatsonTech

Related phones

ZenFone Zoom
  • Display 5.5" 1080 x 1920 pixels
  • Camera 13 MP / 5 MP front
  • Processor Intel Atom, Quad-core, 2330 MHz
  • Storage 64GB + microSDXC
  • Battery 3000 mAh



1. walnuttt

Posts: 153; Member since: Apr 11, 2014

I highly doubt this can beat the 808 Pure View or the Lumia 920 photography. *fingers crossed*

2. Deicide

Posts: 82; Member since: Jul 02, 2011

It won't beat the 808 Pure View since the sensor size is 1/1.2" vs 1/3", about 4 times the size of the Asus.

3. gehena1315

Posts: 54; Member since: Jun 12, 2013

808, may be not but the 920?? Seriously?!

8. walnuttt

Posts: 153; Member since: Apr 11, 2014

I mean the Lumia 1020 not the 920.


Posts: 2817; Member since: Oct 03, 2012

Can's beat the 1020 either, but evey time i look at this phone it reminds me of a Lumia phone

9. walnuttt

Posts: 153; Member since: Apr 11, 2014

In short, Asus copied the 1020's back design especially the camera design. I still prefer 808 or the 1020 over this one.

10. Ashoaib

Posts: 3309; Member since: Nov 15, 2013

808 is a good snapper and have pretty solid results in camera but do you want to put yourself through a torture chamber? Symbian is a torture chamber.

12. wildhammer

Posts: 56; Member since: Mar 16, 2014

808 definetly is a great snapper but my god symbian!!! Terrible and heck even whatsapp sux. The default browser is terrible although i used opera mobile on my n8.

5. Tejas9

Posts: 95; Member since: Feb 02, 2015

Just launch it. Otherwise the party will be over.

6. apamau

Posts: 13; Member since: Jun 29, 2014

Imagine if Lumia 1030 or 1050 were to have a 3x optical with 41mp. That will become 6 or 9x superzoom taking into consideration the reframe of 41mp.

11. mixedfish

Posts: 1570; Member since: Nov 17, 2013

If a phone with a sensor the size of 1/1.5" got 3X optical, the camera would be literally a brick in thickness.

7. bursahandphonesamsung

Posts: 16; Member since: Jan 13, 2015

its look like Lumia phone for me ...

13. mukr0001

Posts: 1; Member since: Feb 10, 2015

just stop the crap that asus copied .........then lets says nikon,kodak,sony,canon copied from whom.all those cameras have same mounting feature.......lens were copied?then what ---just look in to technology that went into...

14. theguy2345

Posts: 1216; Member since: Jun 24, 2014

It is a blatant rip-off. Yeah, all do look the same, but there is always a way to differentiate from the competition. ASUS didn't take that route. Cameras, even though they are about the same, they look different.

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