Asus has been making the headlines lately by saying it will be among the first companies bringing Android 5.0 Jelly Bean devices to market and explaining that it will wait until the “right time” arrives to jump on the Windows Phone bandwaggon.
But this here explanation of the target group for the Asus PadFone is particularly interesting. “Tablet hesitators” - that’s the group of people Asus thinks will be looking to buy the PadFone, a handset that slips into a tablet chassis, which in turn fits a keyboard dock, much like a matroska nesting doll. This means that you essentially pay for only one device with all the processing power, and everything else - the tablet screen and keyboard come as an additional, cheaper accessory.
“There is a massive segment of the market called the "tablet hesitator" and those guys aren't buying our tablets," Asus said at MWC.
Benson Lin heading Asus’ handheld department then quoted numbers saying 55% of smartphone owners wanted a tablet, but only 13% bought one. Asus looked at the huge majority that didn’t get one and asked them why.
Does the Asus PadFone solve your problems? Let us know in the comments below.