Apple's iTunes Radio now the third most popular streaming music service in the U.S.

Apple's iTunes Radio now the third most popular streaming music service in the U.S.
A survey conducted by Edison Research and Statista shows that less than 6 months after launch, Apple's iTunes Radio is the third most popular streaming music service in the U.S. Still, Apple's music streaming app still trails leader Pandora by a fairly large margin. 31% of Americans age 12 or higher listen to Pandora. That translates into 80 million members for the number one site.

Runner-up is iHeart Radio with 9% of America's streaming music fans using the service. Apple's iTunes Radio, now with 20 million users, leaped over Spotify to take third place with 8% of the market. Spotify now resides in fourth place with a 6% slice of the pie. After Spotify, there is a pretty large drop off. Google All Access has a 3% share followed by Rhapsody, Slacker and TuneIn Radio, all with a 2% slice of the pie.

While Pandora might be the most popular streaming radio service, it's music library consists of only 800,000 tunes. That could explain why the company bathed in $40.7 million dollars of red ink last year, and expects further losses for the next year or two. Radio broadcasting giant Clear Channel owns iHeart Radio which gives it access to 800 radio stations, and lets it get away with paying lower royalty payments. Apple's iTunes Radio has a song library of 15 million titles. This could be Apple's game to win over time.


source: Statista, MacRumors via Fortune

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15 Comments

1. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Not surprised. Look at the amount of iOS devices in the world and compare that to 20 million users. I use iTunes Radio on my iPad Mini 2 and Pandora One on my Note 3.

3. andynaija

Posts: 1261; Member since: Sep 08, 2012

When you use Pandora One do you actually notice a difference in sound quality over free Pandora?

5. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Nope. Love me some ad free songs and unlimited skips though.

8. appleDOESNT.com

Posts: 456; Member since: Nov 19, 2011

I actually don't think there are anywhere near the 700 million iOSers out there. Think about it, the iFollowers, only buy apple and every year they refresh, may times a year actually, I wouldn't be surprised if the average iClansman is personally responsible for 7-10 iOS devices (probably more!). So by my fuzzy math, at last report of "700" million iOS devices, nah, not even close, divided by 7-10 per iFan, puts that at a total of 70-100 million active iOS devices. Not so impressive in reality.

10. appleDOESNT.com

Posts: 456; Member since: Nov 19, 2011

fyi i said fuzzy math so chill out on the all out iSsault p.s. fuzzy or not its kinda true, hey u, iFan, how many iOS devices have you bought and are currently active? exactly

11. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Are you talking to yourself?

13. androiphone20

Posts: 1654; Member since: Jul 10, 2013

lol XD

14. appleDOESNT.com

Posts: 456; Member since: Nov 19, 2011

i was

2. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

You guessed it.. I'm sticking with Nokia Mix Radio... Which btw is awesome!!

4. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Never tried it. How does it compare to those listed?

12. DerryAhmad

Posts: 296; Member since: May 05, 2012

I'm sticking with Nokia Mix Radio too. Partly because none of those listed offer their music service to my country (Indonesia). I'm pretty happy with Mix Radio. With only Rp.15000/month (less than US$1.5) It has unlimited streaming,skip and unlimited download of Playlists. It also connects to Nokia Music Store, which is the only International music store available in my country other than iTunes.

6. cheeseycheeser

Posts: 413; Member since: Mar 24, 2011

Spotify is easily my favorite! Great quality, choice over songs and downloads.

7. Lampriya

Posts: 245; Member since: Oct 05, 2013

People in the states love Apple. So do I in Asia.

9. Totse2k15

Posts: 478; Member since: Feb 11, 2014

TuneIn and Spotify for me. Tried this Pandora long ago, didn't like it. Overrated and overhyped.

15. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Pretty impressive that Google Play All Access is at 3% since it is a pay only service, it doesnt have a free service. Itunes Radio is free on the other hand. I find that Spotify offers the best free service, Pandora's music selections are terrible. I previously used Music Unlimited but my time ran out with that, thinking about trying Google Play All Access via the 60 day trial.

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