Apple's Healthkit trademark includes watches, jewelry, and more

Apple's Healthkit trademark includes watches, jewelry, and more
When Apple first unveiled Healthkit at WWDC, the announcement focused on how the app would connect to various wearable devices that are already on the market, but we all had the idea that the ultimate goal was for Healthkit to be a partner app for the iWatch. Surprisingly, when Apple filed for the Healthkit trademark in the U.S., only medical devices were a part of that filing. But, the a new European trademark filing has all of the aspects we expected, including watches.

The classifications listed for the European trademark of Healthkit are as follows: 


That is a very exhaustive list, although quite a large portion of that list are essentially synonyms for "watch". The rumors have said for a while that a potential iWatch would be focused on health, fitness, exercise, and wellness, which covers the first section of the classification list. The middle section is a mess of words that all mean the same thing. But, it is that last one that is interesting: jewelry. 

We know that at its heart, Apple believes itself to be a fashion brand. Owning an Apple device is a fashion statement. As we mentioned, that was likely part of the reason why Apple recently purchased Beats. There have also been rumors that Apple is working on both a sport version of the iWatch as well as a fashion version, which could connect to the jewelry classification here. Time will tell. 

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3 Comments

1. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Beats by Dr. Cook Health Bracelet.

2. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Apple knows some wealthier and more fashion conscious people will never wear tech gadgets that make them look like they are a criminal with a big tracking bracelet or tracking device on them. So at some point, they need to make nice looking devices for these people.

3. androiphone20

Posts: 1654; Member since: Jul 10, 2013

Luxury brand, now this guy from phonearena says "fashion brand". Can we also have a citation for that Michael?

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