Apple won't be the big 2012 growth winner, despite iPhone 5, neither will Android

Apple won't be the big 2012 growth winner, despite iPhone 5, neither will Android
Digitimes has done some research and has put together some numbers for what the market share could look like by the end of the year. Surprisingly, despite the iPhone 5, Apple won't be the big growth winner of 2012, and, at least based on growth rate, neither will Android. Not surprisingly though are the big losers according to market share growth: BlackBerry and Symbian. 

The numbers from Digitimes compare year-on-year shipments, and BlackBerry and Symbian are continuing their freefalls. Symbian shipments have dropped nearly 66% over last year, and BlackBerry saw a decline of 41%. There really isn't any hope for Symbian, but for RIM, BlackBerry 10 can't come fast enough if the carrier excitement is to be believed. 

Android's growth rate is understandably slowing from 2010, when it's year-on-year growth rate was a mind-boggling 679%, but it is still by far the largest of all, and could end up being 70% of all smartphone shipments. This year, Android is looking at just under a 90% increase, which would mean somewhere around 425 million units shipped compared to 224 million in 2011. 

Apple is expected to increase shipments by just 35%, but given the volume of iPhone shipments, that will still add up to 125 million units in 2012. The big surprise is that Windows Phone will have the biggest growth rate by more than doubling its shipments this year (up 108%). Of course, that only adds up to 21 million units, because WP has such a small share, but the growth rate is impressive. 

source: Digitimes

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56 Comments

1. smallworld

Posts: 517; Member since: Jul 13, 2012

Buuuuulllllshiiiiit.

2. CharlieAtInfinity

Posts: 253; Member since: Apr 10, 2012

What? did you even read the article properly?? read it before commenting like this.

8. aaronkatrini

Posts: 242; Member since: Jun 06, 2012

WP went from 0.2% to 1%. On the news: OMG Windows Phone sales grow by 500%!!! Apple went from 34% to 35.5%. On the news. Apple loosing momentum. Android goes from 58% to 59%: On the news Android grow not as strong as M$. AHHHH! People will choose Android as primary choise (for obvious reasons), iSheeps will get their share, other fools will get WP! End of the story for 2012.

12. NokiaDrew

Posts: 3; Member since: Aug 24, 2012

I think you are talking out of your A$$ right now. Android is a very cool but fragmented and highly unstable platform. Blackberry is in freefall because the old men running the company could not foresee the future because they are blind without their bifocals. Fanboys only buy Apple because they are weak willed mindless sheep who prefer to be lead than to think for themselves Windows Phone is a VERY viable option as Windows 8/WP8 will bring functionality that no other platform currently provides!

13. sats.mine2k4

Posts: 208; Member since: Aug 10, 2012

"WP8 has functionality which no other platform has" like treating every available wp7.5/7 device available like a POS... If it has anything else please let us know...

14. aaronkatrini

Posts: 242; Member since: Jun 06, 2012

ok nokia guy! i was just going to thumb you up, But, i changed my mind when you quoted wp8! why dont you just SHUT THE f UP! YOU HAVENT SEEN WP8 AND SERTANTLY YOURE NOT AN ORACLE. good night

41. Penny

Posts: 1860; Member since: Feb 04, 2011

@aaronkatrini Wait, weren't you the oracle that predicted mobile market share breakdown for the rest of 2012 in comment #8? Have you seen the rest of 2012? Are you in fact an oracle?

51. aaronkatrini

Posts: 242; Member since: Jun 06, 2012

@Penny, An advice from Dr. Sheldon: Dear Penny, don't comment on things you dont know. First, yes indeed was a prediction but not a Statement like my fellow PA commenter , and second, Irony was being used in my prediction. Have a pleasent evening.

55. Penny

Posts: 1860; Member since: Feb 04, 2011

@aaronkatrini, Lol, oh aaron, where ever shall I begin? First, care to clarify what exactly it is that you think I do not know? Second, you ended your "prediction" with "End of the story for 2012." That's a statement if ever I've seen one. Third, your fellow PA commenter has justification for his statement; no clairvoyance is necessary to speak on the functionality of Windows Phone 8 when there are so many demos, leaks, and qualified breakdowns of the SDK available for all to see on the internet. In contrast, some clairvoyance may indeed be necessary to predict the trending popularity of each mobile operating system by years' end. Finally, enjoy watching your astrophysicist actors on The Big Bang Theory. I'll continue to follow the work of real astrophysicists.

58. aaronkatrini

Posts: 242; Member since: Jun 06, 2012

Uhmmm... penny, where do i begin, oh i dont bother responding, you clearly wont agree with me. Lets wait for end of 2012 and see how it goes. Lets set a memo on the calendar and re-comment and see who was right. Are you with me? :)

59. Penny

Posts: 1860; Member since: Feb 04, 2011

@aaronkatrini I don't doubt the order of popularity at years end. Android will still be number 1, iOS will still be number 2, and WP will be somewhere behind that. What I do disagree with is your reasoning for why people will make those choices (namely "other fools will get WP"). Also, notice that I was speaking to market trends by years' end, not overall market share. I do believe WP8 has a strong chance in that regard. Keep in mind, my response was never about you being right or wrong -- it was about you calling somebody else out on making an unknowable prediction when the one you made necessarily requires more knowledge of future conditions. At least for the other oracle we have here, his statement is predicated on knowledge he can gather from sources at this very moment.

62. aaronkatrini

Posts: 242; Member since: Jun 06, 2012

You're just confirming what i said on a provocative way. Uhmmm.. do I need to appologise to someone, i dont get it!

16. smallworld

Posts: 517; Member since: Jul 13, 2012

Android 4.1 has more functionalities than WP10. End of.

20. Commentator

Posts: 3723; Member since: Aug 16, 2011

What's WP10?

21. remixfa

Posts: 14605; Member since: Dec 19, 2008

its windows phone.. in oh.. probably 2014/2015.. gaaawd didnt you know that? :)

24. Commentator

Posts: 3723; Member since: Aug 16, 2011

Oooooh, I get it, it was like a joke or something! Ha! What wit... Anyways, I'm sure whatever is launched in 2014/2015 will not be compatible with current WP hardware, as Microsoft seems to enjoy making a fresh start with their mobile iterations rather than make them upgrade-able, as of late. Also, I highly doubt that it will have less features than JB, but one can hope, I guess (although I don't know why one would wish ill on a mobile-OS, it seems kind of counter-competitive...)

53. smallworld

Posts: 517; Member since: Jul 13, 2012

You're dumb or you're an idiot ?

42. Penny

Posts: 1860; Member since: Feb 04, 2011

@smallworld Prove it. I'm sorry, what was that? I can't hear you when you're mumbling like that.

63. Damien_666

Posts: 37; Member since: Oct 16, 2011

Meanwhile, Google is working on Project Butter to make it as smooth as WP7.5!

18. master0fursinz

Posts: 104; Member since: Apr 26, 2010

there goes the fragmented word again... its not fragmented just unique ok...

22. remixfa

Posts: 14605; Member since: Dec 19, 2008

talk about.. talking out of your arse. next time try sticking to facts, not long outdated fanboy bullet points and name calling.

43. Penny

Posts: 1860; Member since: Feb 04, 2011

@remixfa Thanks for telling that fanboy off. Now what do you plan to do about the 20 name calling Android fanboys to every 1 WP fanboy?

31. BuckeyeCadet86

Posts: 78; Member since: Oct 26, 2011

Seriously how bad is the fragmentation on android, yeah they make cool little charts that show the different releases but what is the functional difference to the vast majority of customers? its negligible, the problem with windows phone is app selection... I can run temple run on any device running 2.1 or higher but I can't run it on a single windows phone device. I get that its just a game but is indicative of the problem with other utilities and apps.

37. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

ok Fragmentation start from Buying a SGS3 cool then check out low end android phone horrible crap lagg .. more issues then advantages lets talk about WP in comparission buy Flagship lumia900 good then buy lumia 600 works lagg free with application limitations only

38. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

and yes noobs always brag about Temple Run a guy who cant run out of a temple :\ man grow up or get updated their are more games to play then temple run

39. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

and last thing it takes some years to creat apps from new OS and wp7 had only a year to comeout and it reached 100k apps and more in one year i think android took 2 years to reach it be realistic and resonable its not istant job of creating apps each apps takes weeks or months

44. picka_vi_materina

Posts: 174; Member since: Nov 21, 2011

100k of crapps. That's easy to achieve.

47. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

I DONT THINK U HAVE A WP7 so if u dont you never tried any apps either so u are idiot who got big mouth but no brain

34. MeoCao unregistered

Can you elaborate what WP8 can do and others don't?

57. Penny

Posts: 1860; Member since: Feb 04, 2011

Please refer to my comment #56. Not all of the features I listed are exclusive to Windows Phone 8, but those are areas where Windows Phone 8 exceeds the performance and/or capabilities of competing operating systems.

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