Apple reportedly launching its video service in April sans Netflix and HBO

Apple reportedly launching its video service in April sans Netflix and HBO
It's the season of video streaming, as important companies announced or plan to launch such services in the coming months. Apple and T-Mobile are just two of the giants that are rumored to bring their own video services at some point this year.

According to sources familiar with the subject, Apple is now putting the final touches on its new streaming video service, which is expected to go live in April or early May, CNBC reports.

Apparently, Apples did not reach an accord with HBO, so it's unlikely that it will offer any TV shows from this specific service. The same goes for Netflix, another video service that will not be offered by Apple, at least not at launch.

Apple's video service will allow customers to subscribe to various digital streaming products and watch in the iOS TV app. Moreover, the report states that Apple plans to keep it very simple and allow consumers to watch all TV shows in a single app, instead of requiring them to launch separate apps for each service.

Starz, Showtime and Viacom are expected to offer subscription streaming services on Apple's platform, but these are just some of the channels that customers will be able to watch on the upcoming service.

Unfortunately, the Cupertino-based company hasn't offered HBO the same deal as Amazon did, which is why the network hasn't yet joined Apple's platform yet, the report claims. As mentioned earlier, Netflix and Hulu won't be part of Apple's product either, so it remains to be seen what other media companies will offer their subscriptions through the platform.



1. Poptart2828

Posts: 428; Member since: Jan 23, 2018

Knowing Apple, you'll need one of their products to even access the content. Hopefully not

2. meanestgenius

Posts: 22284; Member since: May 28, 2014

Gonna be a tough sell even to those in the Apple ecosystem, with Amazon, Netflix and Hulu around. Apple needs to be able to one-up them on price and content, and I don’t see them being able to that with the content.

3. emvxl

Posts: 141; Member since: Sep 29, 2009

I’m sure Apple will want an exorbitant amount to be included in their service

5. Peaceboy

Posts: 640; Member since: Oct 11, 2018

I don’t care about the price, its the service I really want.

8. RebelwithoutaClue unregistered

He is not talking about prices towards users, but prices towards services like Hulu, NetFlix and HBO. And they do care about the price. The fact you commented like this, just affirms my opinion of you once more.

10. TBomb

Posts: 1574; Member since: Dec 28, 2012

This bundled servies app seems to be the death of Netflix and Hulu if they were to join. For starters, $10 a month for access to bothof them is already cutting the price of having both by more than half. The Apple wants o take another half of that $10? that means every service bundled in there after that takes home a share of $5/month. I mean, yeah, Birdbox was ovehyped, but they couldn't even make half of one scene in that movie if their budgets were cut by 75%... Or am I misunderstanding this service?

11. Rampage_Taco

Posts: 1085; Member since: Jan 17, 2017

I'm at a loss on the service too. Do you pay Apple, who in turn pays the other services for their content? Or do you pay the other services and then pay Apple $X amount so you can view all of your streaming services content in one app instead of jumping between them?

13. RebelwithoutaClue unregistered

Where does it state 50%? Those were the fees for the news app, not the streaming app. Until we know what the cut will be and IF services like NetFlix are obligated to have the subscription run through Apple as well, we can't judge. Apple is planning on an app that functions as a hub for their own streaming services as well as others. It will still need a subscription to those other services. I think big streaming services like NetFlix and Hulu who perfectly stand on their own, would be stupid to get into bed with Apple. But I can imagine for smaller ones it's a nice platform to get recognition.

15. TBomb

Posts: 1574; Member since: Dec 28, 2012

I must have misinterpreted yesterday's article then. I thought the 50% apple would take was for the whole bundle, not just the news. We seem to be in agreement with the rest.

9. sgodsell

Posts: 7451; Member since: Mar 16, 2013

Peaceboy, if Apple openly and admitted making a service to screw it's customers, then you would be first in line to say. I really want it.

4. kotan24

Posts: 313; Member since: Oct 29, 2012

All I care about are sports channels do a killer bundle of these and you’ll have my money.

6. notfair

Posts: 755; Member since: Jan 30, 2017

With so many video streaming services they will basically encourage piracy again.

7. ijuanp03

Posts: 616; Member since: Dec 30, 2014

Netflix is more than enough. Apple competing in video and music industry is meh.

12. Rampage_Taco

Posts: 1085; Member since: Jan 17, 2017

I use Hulu w/ TV, my brother shares his Netflix with me, and I have a prime sub. so I get all 3 services which is great. But Apple's service seems as if they don't actually offer content, rather they are merging content from select streaming services

16. TBomb

Posts: 1574; Member since: Dec 28, 2012

I believe that they are in the works to create their own content as well. I may be remembering wrong, but I believe they have some decent sitcom actors signed for something or rather.

17. midan

Posts: 3014; Member since: Oct 09, 2017 Apple video service will offer a lot of original content, just check that long list from the site.

14. Man_Utd

Posts: 188; Member since: Feb 03, 2015

I'm interested to see what Apple brings. Apple can flex its muscle to bring in content, but knowing Apple, I doubt they'll be competitive with when it comes to pricing.

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