Apple to ship up to 5 million iPhone SE units amidst a quarter of unusually slow chip orders14
Apple's next iPhone needs to be seriously amazing to spark the interest it's gotten accustomed to.A week after being put up for pre-order, the new 4-inch smartphone is being treated to a lukewarm response, compared to past iPhone launches. Its first first weekend online sales have been estimated at just 3%, compared to iPhone 6 launch. Our readers dislike the device's 4-inch display, deeming it too small for a comfortable experience. They, along with some high-profile executives in the industry, are also disappointed by its throwback design, which is a direct remake of the iPhone 5s'.
Apple's chip orders will probably return to their usual high levels around or after the third quarter of 2016, which is when its next-generation iPhone (and probably Apple Watch) products will be released. From the company's perspective, the drop in chip orders reflects a predicted sales slump in March, which CEO Tim Cook announced in its financial earnings conference call this January. The first quarter of 2016 saw the first year-over-year decline since the original iPhone's release back in June 2007. Moreover, Apple forecast a revenue of between $50 to $53 billion, compared to $58 billion for the first quarter of 2015, which happens to be the company's first year-over-year revenue drop in thirteen years.
source: DigiTimes via MacRumors