Apple to ditch Intel in Macs for its own processors, like the ones used in the iPad and iPhone

Apple to ditch Intel in Macs for its own processors, like the ones used in the iPad and iPhone
Bloomberg just broke a story that rose the hair on the back of Intel shareholders' necks, claiming that Apple is planning to put chips like the ones it designs for the iPad and the iPhone in its Mac line as well.

Apple has been really stepping up its homebrew processors game lately, dedicating huge resources to developing own line of chips, manually designing ARM-based silicon, and fine tuning them for its own iOS software. The iPad 4 is decimating the mobile competition in graphics benchmarks, and Apple is apparently confident enough that it can do the same for Macs and OSX.

The goal might be to have uniform chip technologies across all Apple products, fine-tuned for its own software, and, with time, we could very well see a convergence among Apple's desktop, laptop, tablet and phone experience. "If Apple Chief Executive Officer Tim Cook wants to offer the consumer of 2017 and beyond a seamless experience on laptops, phones, tablets and televisions, it will be easier to build if all the devices have a consistent underlying chip architecture," says the source.

The recent management reshuffling proves the point, with special attention given to the human interface department, where Jony Ive will try to unify and streamline the software, hardware and design story of Apple across its product range. We also had Bob Mansfield dragged out of retirement with a lucrative compensation offer, and tasked with supervising Apple's future chip designs, including making his dream system-on-a-chip, which might include the baseband radio too. Now we know why that might have been, and Intel shares plunged 2% in the short time that story broke right before market close, although Apple is not even 10% of its revenues now.

source: Bloomberg



45. xfire99

Posts: 1207; Member since: Mar 14, 2012

Lets hopes Apple do it and go their own way. Dithing all others manufacturers that are "stealing" theirs profits and make theirs own whatever they want. That way they will earn a bigger margins profits on each Mac, iDevices they sale and all theirs stock sharers will be happy. Let theirs own nonchalant and arrogant digg its own grave. All theirs succes have gone to theirs head and think they really dont need others involvement. Intel wont suffer from this loss, theirs cpu architecture are years ahead from theirs competitors and let Apple replace it with ARMs. Theirs Apple fans wont notice any different anyway, as long it have a Apple logo on it and buy whatever Apple throw out. Either it gonna be a new revolutionary innovative design of a new cpu architecture and call it iRetina CPUs Inside. Or its gonna be a Microsoft deja vu. Mine bets lays on later one.

42. pikapowerize

Posts: 1869; Member since: May 03, 2012

i dont get it... even though they want to be unified...but really ARM chips?! how can x86 apps run to that? the only problem about intel chips is the overheating... but actually AMD is just close second..but it dont heat that much! the question is how will apple do this?! with ARM chips? ARM is good for low power phones but not for loptops!

40. viper1983

Posts: 36; Member since: Aug 03, 2012

I love the criticism of apple on here. No product has been announced yet it is already "apple maps". This is being accused of copying google, and yet it is also being said that it is a step backwards. Which is it, people?

39. kemjus

Posts: 32; Member since: Oct 05, 2011

So apple will be putting iOS on mac? Awesome! Maybe they will replace their keyboard with a clickwheel like on the iPod classic! sarcasm (before isheep go crazy) In all honesty by 2017 anything could happen, good to see apple being innovative

37. bossmt_2

Posts: 459; Member since: Oct 13, 2009

This is realllllly stupid. A healthy portion of MacBook and iMac sales are to people in Music and Video production. They need multitasking and high processing. If they go through with this it could be disasterous. If Mac Hardware can't handle real editting a video they will move to PC or Linux, or somewhere else. Now I can see them making lower cost Macs with their own processors, but I don't think it woudl be wise to go through with this.

36. johnyivysux

Posts: 3; Member since: Nov 05, 2012

nothing new here... Apple is just mimicking Google (Chrome Book), and MS (W8RT)... i.e stealing innovation.... again......

34. InspectorGadget80 unregistered

Just like Apple wants to create their own oroducts but still don't realize they have to pay someone else to make their chips. I never have problems with Intel for my PC's. Shows u they don't want to share their PROFITS WITH ANYONE. plus who wants to spend over 1,200$ on a MAC?

33. DaNTRoN

Posts: 135; Member since: Jul 23, 2012

What about devs? Would, say for example, Blizzard needs to write new code for diablo to work on new chips?

32. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Looks like now Apple is planning to copy Samsung business model soon :D

20. darac

Posts: 2156; Member since: Oct 17, 2011

Now that's a move that deserves a nod.

15. cncrim

Posts: 1591; Member since: Aug 15, 2011

Of course, once you have all that cash you can effort to make whatever product you want. No surprise there.

24. letgomyeggroll

Posts: 139; Member since: Jun 13, 2012

They made the cash from their vendors engineering and make the products for Apple. They have been abusing their relationship with the vendors and all surrounding. Their profit margin will get smaller and smaller as they burn their bridges with everyone.

12. lauremar

Posts: 181; Member since: Feb 29, 2012

If this turns out to be another wrong move just like what they did to the maps app, it's the end of Apple as we know it.

11. Ninetysix

Posts: 2967; Member since: Oct 08, 2012

Hmm..this will prevent future hackintosh builds :(

9. Captain_Doug

Posts: 1037; Member since: Feb 10, 2012

Way to increase that profit margin for sure...

7. letgomyeggroll

Posts: 139; Member since: Jun 13, 2012

Their processor, REALLY!!!!! Everyone knows that they don't design or make their processor!!!! Let's see how long that relationship last with whom ever they are dealing with. Shortly, they gonna want a processor that intel, toshiba, or IBM makes in the near future. Or try to sue them for the processor preform the same or shape the same.

5. k4j98

Posts: 60; Member since: Jul 12, 2012

Well that might be the biggest mistake Apple could make. Intel treats them well; there is no reason they should leave. Intel is like the Apple of processors--they charge a lot but put out a quality product.

4. Yummy

Posts: 118; Member since: Mar 28, 2012

ha! Lets see how they will perform and how they will affect sales...

3. XPERIA-KNIGHT unregistered

same old selfish apple never minding what loss other companies will suffer as long as they are gaining......

8. SleepingOz unregistered

This is business dude.. And based on their massive profits, they're doing it right.

14. -box-

Posts: 3991; Member since: Jan 04, 2012

The stock market disagrees. They've lost 1/7th their value in a month. Yes, they still bank a lot of profit, but their sales drive has lost its momentum and consumers no longer see them as the go-to brand for consumer electronics.

28. denied911

Posts: 361; Member since: May 31, 2012

yep, only one good os is from microsoft and the only one thing worse than apple is apple haters

2. Non_Sequitur

Posts: 1111; Member since: Mar 16, 2012

Nice. I hope Intel, AMD, Snapdragon, TI, and Samsung amp up their processors.

1. kozza3

Posts: 778; Member since: Oct 17, 2012


6. AnTuTu

Posts: 1627; Member since: Oct 14, 2012

Good for Intel..!! And get ready for the overheating, slow speed, chips issues in Macbooks now.

10. denied911

Posts: 361; Member since: May 31, 2012

ARM is MUUUUUCH power efficient than x86 hate apple but love arm design

13. -box-

Posts: 3991; Member since: Jan 04, 2012

For a mobile OS, sure, but mobile =/= desktop. In a few years, perhaps they may offer some equivalence, but it's still going to be somewhat limited without the software and OS to match. ios isn't it, so apple sure as heck better have something on the level of Windows8/Windows Phone8 if it plans on executing such a plan. Not only that, they have to have someone make these processors, and unless they're planning on making a multi-billion dollar investment in TSMC and magically build them new foundries and factories, that's not going to happen; they'll still be under the thumb of Samsung and such

19. darac

Posts: 2156; Member since: Oct 17, 2011

Trust me, they know what they are doing. Their swift seems to be amazingly power efficient, and with further development, I can see a Macbook version with say 2.5 gHz and six-eight cores, coupled with top of the line "Rogue" GPU's - that would probably put ivy bridge to shame.

21. denied911

Posts: 361; Member since: May 31, 2012

dude arm rocks, a6 is great cpu with better than cortex a9 ram controller apple has money to make cpu much faster than risc/arm from ps3! and if they throw money at samsung, why not someone has to build them samsung will take not more than 50-100 bucks a piece and intel would take like 5-10 times that go back to your beloved microsoft and don't throw garbage at good articles

22. p0rkguy

Posts: 685; Member since: Nov 23, 2010

x86 is power. ARM is mobility. In terms of power, current ARM is only between Pentium 4 and Intel Core.

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