Apple stuffs "lucky gift bags" with Apple iPad Air and more

There is a good reason why Apple's New Year's Fukubukuro "lucky bag" custom is popular. Even this year though it cost 36,000 Yen ($340 USD) to purchase, the buyers ended up with more value in the bag. Apple had four different bags, each containing different devices and gifts. The biggest bag contained an 11-inch MacBook Air and red MacBook Air jacket, Apple Magic Mouse, Pill Speaker by Beats, a New Year's Apple shirt and other less prominent items.

The other bags contained devices like the Wi-Fi version of the Apple iPad Air and the Apple iPad mini. Apple's Smart Cover was also found in some bags along with Nike's FuelBand SE, a Mophie Juice Pack mini and Square's credit card reader.

This year's Fukubukuro promotion was announced back on December 26th at the same time that Apple offered a one day sale for the online Apple Store and the Apple Store app. The promotion is a Japanese custom and popular stores that offer such bags usually price them at a 50% discount to the retail value of the merchandise in the bag. At some stores, the line for the "lucky gift bags" can snake around the block.


source: AppleInsider