Apple stuffs "lucky gift bags" with Apple iPad Air and more

Apple stuffs
There is a good reason why Apple's New Year's Fukubukuro "lucky bag" custom is popular. Even this year though it cost 36,000 Yen ($340 USD) to purchase, the buyers ended up with more value in the bag. Apple had four different bags, each containing different devices and gifts. The biggest bag contained an 11-inch MacBook Air and red MacBook Air jacket, Apple Magic Mouse, Pill Speaker by Beats, a New Year's Apple shirt and other less prominent items.

The other bags contained devices like the Wi-Fi version of the Apple iPad Air and the Apple iPad mini. Apple's Smart Cover was also found in some bags along with Nike's FuelBand SE, a Mophie Juice Pack mini and Square's credit card reader.

This year's Fukubukuro promotion was announced back on December 26th at the same time that Apple offered a one day sale for the online Apple Store and the Apple Store app. The promotion is a Japanese custom and popular stores that offer such bags usually price them at a 50% discount to the retail value of the merchandise in the bag. At some stores, the line for the "lucky gift bags" can snake around the block.

source: AppleInsider

Related phones

iPad Air
  • Display 9.7" 2048 x 1536 pixels
  • Camera 5 MP / 1.2 MP front
  • Processor Apple A7, Dual-core, 1400 MHz
  • Storage 128 GB
  • Battery 8820 mAh
iPad mini
  • Display 7.9" 1024 x 768 pixels
  • Camera 5 MP / 1.2 MP front
  • Processor Apple A5, Dual-core, 1000 MHz
  • Storage 64 GB
  • Battery 4440 mAh



1. SleepingOz unregistered

Not a fan of Apple but this is really nice. Japan only though, too bad..

2. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Japanese are lucky, they get a lot of cool stuffs that we don't have. Google Play app vending machine, lucky gift bags from Apple etc. Btw, I like Sushi. :P

4. alterecho

Posts: 1106; Member since: Feb 23, 2012

Not to mention some of the better and exclusive Xperias like the SX and waterproof ZL.

5. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Yeah, but ZL is not waterproof and it's available worldwide. You mean Xperia UL?

6. alterecho

Posts: 1106; Member since: Feb 23, 2012

Thats the one. Looks like the waterproof version of ZL.

8. apple4never

Posts: 1064; Member since: May 08, 2013

i like the zl, its quite a compact 5 incher

3. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Apple, do things like this in all other countries. You get even more positive attention and we all know you have billions and billions of unused cash.

7. PapaSmurf

Posts: 10457; Member since: May 14, 2012

This I'd gladly wait in line for.

9. PorkyBurger

Posts: 585; Member since: May 18, 2013

Wao, amazing. Though, sad it's only in Japan. I would doubt if this event would happen somewhere else. And just 340$.....Damn.....

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