Apple steps up PR efforts on the sly after stock plunge to make its part of the story heard

Apple steps up PR efforts on the sly after stock plunge to make its part of the story heard
It seems that Apple is stealthily responding to the barrage of bad press it has been receiving recently after its stock price started plunging in Q4 last year, and after the earnings report in January where it gave a relatively weak guidance for the first quarter.

The company is usually pretty nonchalant about writings and opinion pieces, as this is heavily ingrained in its culture of commitment to "do the best products," and let the results speak for themselves, which made it hit the largest market cap company status with the iPhone and iPad franchises at a point.

Now the PR team over at Cupertino seems to be more proactive than usual, issuing press releases heralding a fairly minor bug-fix iOS 6.1 update, and, as WSJ reports, sending a third party study to the media that predicts Apple will be in the enterprise what Microsoft is now as soon as next year. 

All of this combined might be taken as proof that Apple is now seeking for its part of the story to be heard, too, diverting a bit from the usual complete silence over its plans or achievements - it probably has to do with Tim Cook being at the helm, as he's show a few times already to manage more openly and reactively than Steve Jobs. 

It's hard to keep pushing from Apple's top, and you can afford a slip or two with so many billions of cash in the bank, yet it's this year's products that will show the true direction Apple will be taking from now on, and the game is definitely heated.

source: WSJ via AppleInsider

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9 Comments

1. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Good. Proves that customer is KING when it's a competitive world. Take out silly patents out of equation and Apple would go down faster. Soon they will have to rethink about criminally high profit margins also :)

4. Topcat488

Posts: 1419; Member since: Sep 29, 2012

Where's my Iphone Math... As Soon as a 5" screen comes, and refreshed OS, i'm buying... Right said Fred ^^^ Customer is King.

2. wendygarett unregistered

I hope I can bought Apple back @ $400 :p

3. wendygarett unregistered

Tim cook manage more openly than Steve jobs? Pftt, nobody can match with jobs when it comes to openess...

6. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Yup his thermonuclear statement reminded of Osama once ...

5. XPERIA-KNIGHT unregistered

"on the sly" LMFAO.........daniel and ray are the ghetto ones of phone arena......haha

7. blingblingthing

Posts: 980; Member since: Oct 23, 2012

Responding via PR? Does this not remind anyone of those I am a Mac and I'm a PC ad, where the apple guy asks the PC guy why not reallocate his advertising funds to his fixing windows vista fund.

8. parisbell

Posts: 1; Member since: Feb 06, 2013

I am glad that Apple is standing up to its reputation.

9. _Bone_

Posts: 2155; Member since: Oct 29, 2012

Apple should sue itself. Suing Samsung is the best PR Sammy ever got.

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