Report: Apple could sell just 2 million HomePods in 2018

Report: Apple could sell just 2 million HomePods in 2018
A new report by KGI claims Apple could ship just 2 million HomePod units in 2018. It was reported earlier this week that the Silicon Valley-based giant had recently cut orders for its smart speaker due to weaker-than-anticipated demand. Following on from this, a new report from Ming-Chi Kuo of KGI suggests Apple could sell between 2 and 2.5 million units of the speaker in 2018.

Previously, analyst estimates put HomePod sales at over 7 million units for the year, with some even suggesting 10 million units could be reached. In fact, a number of analysts' expected the product to give both Amazon’s Echo and the Google Home line of speakers a run for their money. In a turn of events, however, it appears demand for the speaker isn’t as high as originally hoped, with many pointing towards the higher price tag of $349 as being a significant factor in the weaker sales. Because of this, Apple is reportedly looking into offering a stripped back alternative that could capture customers on a budget, while better competing with Amazon and Google's offerings and also pushing consumers towards Apple Music, which is currently the only streaming service available on the speaker. Nevertheless, KGI’s report can’t confirm the low-cost model completely, suggesting Apple is yet to finalize any decisions. In any case, in addition to all of this, Apple’s offering is also limited in availability due to its exclusivity to English-speaking markets at this point in time.

It’s worth noting that the American company is not expected to disclose official sales figure any time soon. After all, until the product is established in the market and is selling at impressive rates, Apple categorizes it under the “Other Products” category, which currently includes the Apple Watch and iPod sales. Until the company chooses to to separate the product, there will be no way of confirming sales estimates. If it chooses to launch a budget-alternative, however, this could be a significant hint at how regular the HomePod is selling.



1. Tziggy14

Posts: 624; Member since: Sep 02, 2014

The main probkem with the Homepod is not just the price, but having Siri itself is the problem

17. sgodsell

Posts: 7451; Member since: Mar 16, 2013

Not only that, but if you want stereo sound then you have to pay $700, which it currently does not support. But if you are paying $700. Then you already into home theater sound systems. You can get a 5.1 surround sound system, that will allow you to plug in your TV or any other device including your iPhones or any smartphone, tablet or computer. The Homepod Is really a joke.

21. Finalflash

Posts: 4063; Member since: Jul 23, 2013

But money is usually not the problem with iFans since most have kidneys and children to sell if they need more iDevices. The issue here is that Apple, their pro-analysts and their media buddies decided that they could release any piece of garbage and sell tens of millions. Turns out even the iFans have limits. They released a dumb smart speaker which cost as much as the competition and offered less. I mean why would anyone get a homepod when you can get a Google Home Max for marginally more with stereo, intelligence and better sound quality. On top of that it is locked down completely and is designed to sit in the middle of the room when no one actually positions their speakers in the middle of any room (what with the cord being an eyesore and tripping hazard. The fact that they used rigged preview rooms that purposely mislead tech "journalists" from theverge, etc. showed that they literally didn't have any faith in the product either.

24. lyndon420

Posts: 6828; Member since: Jul 11, 2012

I really don't see the appeal for such a product. It's way overpriced for what you get. If it were compatible through Bluetooth with Android phones sales might have been better. The idea is to create more customers...get a few Android users in your store apple, and maybe they'll upgrade to an iPhone later on.

41. tedkord

Posts: 17414; Member since: Jun 17, 2009

I think it's the price for what you get compared to others in the field.

2. blkatfirstsight

Posts: 39; Member since: Mar 05, 2018

The whole home speaker thing in my personal opinion is corny and lazy. It's nothing more than a novelty that I hope ends sooner rather than later.

3. Babadook

Posts: 230; Member since: May 24, 2016

Exactly. I'd rather get like a Bose bluetooth speaker and focus on sound quality for music. Nothing more, nothing less.

7. bucky

Posts: 3791; Member since: Sep 30, 2009

I’m with you guys here, too.

13. Dr.Phil

Posts: 2451; Member since: Feb 14, 2011

If you are setting up your whole house then it does make sense, in my opinion. I have Echo Dots hooked up to external speakers all around my house. It’s really great for whole room or whole house audio and plus I have smart lights set up. You wouldn’t believe how convenient it is to sit on the couch and not have to move a muscle and have the lights turn off or on. Plus with it being Echo Dots, you can choose any kind of speaker you want for it to hook up into since it uses a 3.5 mm jack.

44. tedkord

Posts: 17414; Member since: Jun 17, 2009

You mean Amazon didn't have the courage to remove the 3.5mm jack?

4. toukale

Posts: 648; Member since: Jun 10, 2015

2 millions, damn that's a lot for a device like this and its price. Those products really are not ready for primetime. I have 4 google home at my place that I picked this past holiday. They were going for $30 a pop at best buy with $15 gift card for each. At that price I picked up a few and to be honest, I used it a lot the first week because I just wanted to play with them as much as possible. Have not use them much since, maybe once a day since. Those devices are too limited in their current usage where most are using them for music and a few other tasks like reminders and timers. They failed too often when you venture into asking too much.

34. sgodsell

Posts: 7451; Member since: Mar 16, 2013

Those 4 $30 Google homes you have also support Bluetooth speakers. So you can play the sound to any Bluetooth speaker or headset. Something that no Homepod can do.

5. AmashAziz

Posts: 2934; Member since: Jun 30, 2014

Not surprising for a half baked product.

6. bucky

Posts: 3791; Member since: Sep 30, 2009

Agreed. It’s not a good product at all.

9. gamehead unregistered

Lack of features and price probably harmed the devices

12. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

The Apple Homepod can't even do bluetooth, as a wireless speaker. Ontop of the fact that it doesn't have bluetooth, you can only play sound throrugh it and set it up if you have both and Apple device and an Apple Music subscription or bought music through Itunes from Apple. Lastly, it has Siri, which is way behind Google Assistant and Alexa. The poor sales should be expected, if it wasn't, then i lost all hope for people's ability to look past the brand and actually evaluate the product they're buying.

36. mootu

Posts: 1530; Member since: Mar 16, 2017

"you can only play sound throrugh it and set it up if you have both and Apple device" Actually it has to be a IOS device, not just an Apple device. You can't set it up from a Mac for example so Apple are even excluding their own users.

37. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

You're kidding me.... Seriously? You can't even set it up with an Apple device? It has to be an iPhone specifically? Jesus christ. That's ridiculously limited. Apple is just taking this restriction of their consumers way too far. Obviously they're doing it so that once people buy an Apple product, there is no other way than buying another to make the first one work, which gives them great profits, but it's incredibly anti-consumer.

38. Ninetysix

Posts: 2965; Member since: Oct 08, 2012

Nice try broseph. You can airplay from a Mac to a homepod. Let me know if the instructions are too complicated for you.

46. Back_from_beyond

Posts: 1438; Member since: Sep 04, 2015

Needlessly complicated to use it from Mac it seems to me. It doesn't strike me as if Apple really intended it for use with their OS X, just iOS.

14. technitude

Posts: 263; Member since: Dec 19, 2013

Apple produces products that people(teens) like to show off, not in-home gadgets.

18. Tipus

Posts: 894; Member since: Sep 30, 2016

Deflecting comments from iZombies is unbelievable :))) poor design and marketing choice not to include normal bluetooth connection, and to work only with apple products, makes homepod truly failed product

26. darkkjedii

Posts: 31313; Member since: Feb 05, 2011

I’d totally forgotten about the HomePod, till I saw this article.

35. Ninetysix

Posts: 2965; Member since: Oct 08, 2012

Another homepod article and the usual triggered guests are here. Hilarious.

47. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

Same as you. Lol

39. Joulukas

Posts: 115; Member since: Jun 05, 2013

This product has so many flaws to compete succesfully on the market, that one might wonder if Apple is testing the limits for iFans. And the saddest part is, that this is a product of one of the most succesful ecosystem on the market - to bring 700$ "dumb speaker" to the market, filled with oh so many "smart" gadgets allready is nothing short of "dumb". (I think this is allmost as big of a flop as MS focusing their mobility on to consumer, instead business users with surface etc.)

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