Apple applies for new trademark on its multi-color rainbow logo3
The filing states that Apple plans on using the rainbow logo on hats and caps, and while it would seem preposterous to see Apple branch out into haberdashery, the company often files new trademarks on an intent to use basis even if it doesn't intend to use it at all. This allows Apple to have trademark protection for one of its logo designs. Actually, we shouldn't be quick to poo-poo the idea that Apple would put the logo on caps and shorts. After all, Apple already sells shirts with the rainbow logo design at its store in Apple Park.
The idea for the rainbow logo reportedly came from Steve Jobs. The late Apple CEO wanted to show off all of the colors that could be produced by the Apple II, and as a result he added the rainbow pattern to the Apple logo.
via The Blast, AppleInsider