Apple releases its first four AirPods television ads

Apple releases its first four AirPods television ads
Apple's wireless Bluetooth powered AirPods first came to our attention last January. At that time, there was speculation that Apple would be introducing wireless earbuds under the Beats name. There was already speculation about Apple removing the 3.5mm earphone jack from the Apple iPhone 7 and Apple iPhone 7 Plus, so it seemed that there was some legitimacy to the AirPods rumor at the time. By July, the rumors started to take a more defined shape.

Originally expected to launch in October, the product finally came to market in December, but not before Apple had already missed out on a ton of holiday sales revenue. Still, the AirPods are now available, albeit with a 6-week wait for shipping.

Today, Apple has released four new ads for the AirPods, and we have embedded all four in the video slideshow below. Sure, you could wait to catch them all on television, but that would force you to watch some television programs that you'd rather not see. Instead, click on the slideshow and take a gander at all four ads. The first one shows how easy it is to pair the AirPods to your iPhone simply by opening the carrying case. The second spot focuses on how the product connects to Siri. The third ad makes fun of the AirPods' resemblance to musical notes. And the fourth and last ad is a combination of the first three spots.

Apple has a ready made market for the product. Millions of Apple iPhone 7 and Apple iPhone 7 Plus owners seeking to replace the 3.5mm earphone jack on their phone can use the AirPods instead of the EarPods that come with the new handsets out of the box, and plug into the Lightning port.


source: Apple (1), (2), (3), (4)

FEATURED VIDEO

38 Comments

1. ctdog4748

Posts: 797; Member since: Mar 05, 2016

These ads are not too bad.

2. trojan_horse

Posts: 5868; Member since: May 06, 2016

"Apple has a ready made market for the product" You mean how Apple made the market ready by removing the 3.5mm jack... right, Alan? That comfirms once again that Apple's removal of the 3.5mm jack was a money move, in order to make the market (or should I say the iMarket?) ready for the AirPods, as there's now a need (an unnecessary need, at that) for the AirPods due to Apple's "courage". SMDH

3. kiko007

Posts: 7493; Member since: Feb 17, 2016

Can't tell if ACTUALLY stupid or just pretending. Why else would they do it......to end world hunger? Are hipsters HONESTLY surprised that a company would do things to (wait for it) make money? Jesus Christ....no wonder Trump one the election. You guys a really f'ing good at playing dumb.

4. kiko007

Posts: 7493; Member since: Feb 17, 2016

*won Brain derp......

6. trojan_horse

Posts: 5868; Member since: May 06, 2016

You come off saying I'm playing dumb, as if you're the clever one? It's already obvious why Apple removed the 3.5mm jack, yet Apple calls it "courage" and pretends it did it for the benefit of the consumers and for the advancement of the wireless tech, which is FALSE, as Apple did it to make the iMarket ready for it's AirPods which it had planned to launch beforehand. That was my point... But you obviously didn't get it, but you rather got your panties in a bunch like a crybaby, like you usually do. "You guys a really f'ing good at playing dumb." And you're even dumber at playing wise... as you clearly aren't.

8. kiko007

Posts: 7493; Member since: Feb 17, 2016

"You come off saying I'm playing dumb, as if you're the clever one?" Really? Could've sworn I was just pointing out how mind numbingly obvious this was. "It's already obvious why Apple removed the 3.5mm jack, yet Apple calls it "courage" and pretends it did it for the benefit of the consumers and for the advancement of the wireless tech, which is FALSE, as Apple did it to make the iMarket ready for it's AirPods which it had planned to launch beforehand." Jesus f**king Christ...... why are people so obtuse? They clearly had several objectives when removing the jack. Objective 1: Advert AirPods.....Check. Objective 2: Advance the tech and get more wireless options to market.....check. How many COMPLETELY wireless options were there before Apple's keynote? Well, look at the market now...... dozens exist! I'd say that's win-win for us "no f**ks given" types. Objective 3: Make money..... Super check. Any notes to add? "That was my point... But you obviously didn't get it, but you rather got your panties in a bunch like a crybaby, like you usually do." Your point was you whining about them lying to you? Oh lawd.....big companies don't tell the truth? Color me surprised./s "And you're even dumber at playing wise... as you clearly aren't." Dude.....stop. You're embarrassing yourself.

9. Subie

Posts: 2367; Member since: Aug 01, 2015

It is true that Apple is forcing wireless or a adapter of some sort for iPhone 7 and up. Yet, these airpods are completely compatible with all IOS 10 devices with the same simple pairing system. Furthermore they'll be compatible with Android, WM, BB10 devices through regular bluetooth pairing as well. So for Alan to say "Apple has a ready made market for the product" is technically correct when looking at it from a different perspective.

10. mikehunta727 unregistered

Airpods work on Android via regular bluetooth connection

21. trojan_horse

Posts: 5868; Member since: May 06, 2016

"Airpods work on Android via regular bluetooth connection" So what? Would those AirPods have come to birth, if Apple had not removed the 3.5mm jack? No! So, still ultimately benefits them. The removal of the 3.5mm jack is a solution to Apple, not to consumers.

22. mikehunta727 unregistered

Kind of irrelevant to what I said actually, never disputed the benefits and the obvious intentions of it for Apple , Subie said that "they'll be compatible with Android," etc, it already is compatible via Bluetooth 4.0.. that W1 chip obviously doesn't work on Android and other OS'es but they can still be used as regular wireless headphones if one chooses to on a device other then a iPhone 7/etc One doesn't have to buy the overpriced Airpods, that is what you are like implying as if they are forced to buy them or one is forced to buy them, vote with your wallet/let your wallet speak and don't buy them lol

23. trojan_horse

Posts: 5868; Member since: May 06, 2016

"One doesn't have to buy the overpriced Airpods, that is what you are like implying as if they are forced to buy them or one is forced to buy them," Didn't imply anything... No one is forced to buy the AirPod, yes, but Apple still has it on the market, and it'll probably sell anyways, just like with the iPhone. Yet Apple wants to pass it off as "courage", that's a lie.

33. mikehunta727 unregistered

You did. You were basically implying iPhone users basically had to buy Apple AirPods and that it's really their only choice, can use any other bluetooth headphones and aren't forced to buy AirPods.. It doesn't have to benefit Apple at all when a consumer decides to buy another pair of bluetooth headphones and not overpriced Airpods, it is simply a choice they are offering "And yes Apple still has it on the market" -okay? Are you expecting them to remove them cause of your fanboy desires? Who cares! They are selling quite well actually for the price and from what I have read on them the reviews are positive for the Airpods besides it being quite overpriced, And a corporation lying? How surprising! All OEM's lie, Samsung, Sony, Microsoft, LG, HTC, Huawei, have lied.. Color me not surprised that they say its for "courage". Anyone with half a functioning brain in their skull should see its a straight business move for $$

34. trojan_horse

Posts: 5868; Member since: May 06, 2016

"You were basically implying iPhone users basically had to buy Apple AirPods and that it's really their only choice, can use any other bluetooth headphones and aren't forced to buy AirPods." FALSE. If you want to twist my words in order to satisfy your agenda, then that's on you. "Anyone with half a functioning brain in their skull should see its a straight business move for $$" Yes, anyone should... Though my point is that Apple won't admit that it did it for nothing else than $$. I'm basically calling Apple out for it's deceit. Simple as that.

38. mikehunta727 unregistered

I didnt twist anyones words thats pretty much exactly what you implied, and no agenda here, I don't have a fanboy agenda like some on this site cough. I never take inanimate objects or topics on inanimate electronics too seriously like most on here Stop beating around the bush now though. I get your calling out Apple's deceit, but Apple isn't the only one in the industry that deceits people(Msoft, Google, Samsung, etc deceit people too)

5. Joms_US

Posts: 200; Member since: Oct 02, 2016

Dorks galore!

7. Derekjeter

Posts: 1499; Member since: Oct 27, 2011

If you own these, you either take it up the butt or in the mouth. Lol. The dumbest pair of earphones ever:

11. bucky

Posts: 3785; Member since: Sep 30, 2009

I bought these and they are my favourite product Apple has come up with in years. The sound quality is good, the distance is incredible, battery requires charging once a week, no cables and they connect with everything right off the bat. You will sing a different tune when Samsung takes away the 3.5mm jack and comes out with a half a$$ replica of them shortly. By the way, your age shows even behind the keyboard by your comments. Your parents know you talk like that?

13. guests

Posts: 196; Member since: Jun 19, 2016

"I bought these and they are my favourite product Apple has come up with in years. The sound quality is good, the distance is incredible, battery requires charging once a week, no cables and they connect with everything right off the bat" Please apply for lies and propaganda department in Apple Campus.

31. bucky

Posts: 3785; Member since: Sep 30, 2009

what exactly did i lie about? Also how can someone lie if they are giving their opinion?

37. tedkord

Posts: 17362; Member since: Jun 17, 2009

Dude, he's allowed to have his own opinion about the products he buys. He likes them. Why does that have to be a lie?

20. ibend

Posts: 6747; Member since: Sep 30, 2014

half ass replica? while iconX is older than airpods and airpods didnt even have half of iconX feature? half ass replica... lol...

32. bucky

Posts: 3785; Member since: Sep 30, 2009

its no secret that was rushed to the market just for the sake of getting them out before July. 1 hour battery life and they massive. Even Samsung will release the real ones now that they see apples this year- just watch.

36. tedkord

Posts: 17362; Member since: Jun 17, 2009

It's no secret that that's the go to excuse when Apple comes to the market late with a product. You like the airpods. That's great. But stop desperately trying to make it that everyone only does anything because of Apple.

24. Derekjeter

Posts: 1499; Member since: Oct 27, 2011

Who's the fack cares about Samsung you Tim Cook lover. I'm the biggest Apple supporter in here. Go back and read my comments. These are not even close to good quality sound. They are the same as the earpods you get for free with iPhones. You and the rest of the sheep who buy this type of product from Apple, are the reason they don't even try anymore. You would buy a bag of hot steaming crap with a Apple logo if they sold it.

26. iushnt

Posts: 3105; Member since: Feb 06, 2013

I bought Samsung Level U Pro for my 7 Plus. It is much better than AirPods. I charge every 5 days and the sound quality is incredible.

30. bucky

Posts: 3785; Member since: Sep 30, 2009

Those might be good (haven't tried them) but those are not the same product. Those are huge, what's the point. Wired earbuds would probably be more convenient than that size.

12. jsdechavez

Posts: 800; Member since: Jul 20, 2012

I wonder how many times he dropped them airpods during the shoot. LOL

14. dmh0284

Posts: 50; Member since: Apr 04, 2014

An article about Apple commercials? Can it get any more obvious that your content is being incentivized by Apple?

15. sissy246

Posts: 7120; Member since: Mar 04, 2015

Those TV ads are just as dumb looking as the airpods.

16. cnour

Posts: 2305; Member since: Sep 11, 2014

Adds!!!! No need. All the world is buying these pearls.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.