WSJ: AirPods delay is negatively impacting Apple's name and is hurting holiday revenue
Back in October, Apple announced that its wireless Bluetooth ear buds, called AirPods, was being delayed. No reason was given for the change in the product's launch date except for a statement from Apple that said that more time was needed to bring the device to market. Many hoped that the device would still be ready in time for the holiday shopping season, but it is now a week and a half into December without any word from Apple about a launch date for the AirPods.
One independent analyst believes that after Apple allowed some critics to test them, the failure of the product to launch indicates that there is a major problem that has to be fixed. Neil Cybart is the analyst, and he thinks that Apple found a problem in maintaining connectivity between the AirPods and Apple's own devices. He says that if Apple releases the product before it is ready, it risks getting lambasted by consumers and the tech media. But he says that no one will blame Apple if it delays the launch in an attempt to get the device running perfectly before it is released. Cybart says Apple should release the AirPods in 2017 instead of running into shortages before the holiday shopping season concludes.
"(The problem with the AirPod) has to be something fairly major because they’ve missed the Christmas market with what had the potential to be a really sexy product. It’s something that’s blindsided them."-Nick Hunn, Bluetooth expert and chief technologist, WiFore Wireless Consulting
source: WSJ
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