Apple receives patent for virtual page turn

Apple receives patent for virtual page turn
You know that animation that makes it look like you are actually turning the page of a book you are reading on an e-reader or tablet? Guess who now owns the patent. That's right, Apple. This past week, the USPTO awarded the Cupertino based tech firm the patent for "Display screen or portion thereof with animated graphical user interface," which is also known as patent D670,713. The patent was filed last December.

While the patent is not clear on exactly what is being protected, Apple says that its patented page turn is unique because of the special-type of animation used to create the illusion, which the competition does not have. As the New York Times points out, why should the granting of this patent application be surprising considering Apple's patents for its music icon (consisting of a musical note), the glass staircase in some Apple Stores, and for the packaging of the Apple iPhone.

Despite the patent award, it seems that competitors can still use a page turning animation as long as it differs from what Apple has patented. For example, showing the page turning from the top corner doesn't seem to be covered in this patent, a surprising omission although it could be covered in a later patent application by Apple.

Apple received 38 patents last week, expanding its IP portfolio to include patents such as a "Skin tone aware color boost for cameras," "Location-based categorical information services" and a "Consistent backup of electronic information."

source: FCC via NYTimes



1. blackspot

Posts: 102; Member since: Nov 14, 2012


2. Pings

Posts: 304; Member since: Dec 19, 2008

How the hell does Apple get these patents? SMH

10. blackspot

Posts: 102; Member since: Nov 14, 2012

I'm a lover of technology, innovation, creativity & fresh ideas. But Apple, I know you guys can do better this. You guys have some of the most innovative minds in the world working for your company......... please tell me this is not the best you can do? Get a patent for some outrageously insanely cool idea. Not this. Sighs...

18. blackspot

Posts: 102; Member since: Nov 14, 2012

correction: ...*better [than] this.

20. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

But ain't that some achievement for Apple?? "A patent recieved is a patient won"...that's my new saying especially for Apple. And thank God it's not a real, proper page flip! Imagine Apple doing that! They might actually use the 'page flip' animation for iOS7...transitions between menu, apps and home-screens! OMG, did i just have Apple an idea? I should patent that thought!

22. blackspot

Posts: 102; Member since: Nov 14, 2012

An achievement for Apple is when they introduced the iPhone and the iPad. Truly ground-breaking, game-changing devices that re-defined and re-vitalized old ideas. I see this patent they’ve been awarded as nothing more than a side-show; a incredible display of some serious artist blocks. That is simply tasteless.

37. JeffdaBeat unregistered

But here's the thing...instead of being pissed at Apple, we should be upset with the patent office for give it the big thumbs up. Companies will be companies and I agree that this was incredibly stupid. But I think the government needs to start doing something about this.

53. jroc74

Posts: 6023; Member since: Dec 30, 2010

Actually for this....I think its cool. And this might be on of the few patents I can say ok, I get it. If no other company was using this animation for page turning before Apple, I say let em have it.

63. Pippy

Posts: 2; Member since: Jul 05, 2012

If you go to most retailers, they use the "virtual page change" on their ads. This isn't new. I also use this everytime I preview a book on Amazon or B&N.

31. someones4

Posts: 628; Member since: Sep 16, 2012

Apple: We like to be given credit for everything

39. andro.

Posts: 1999; Member since: Sep 16, 2011

Of course this patent will only hold up in the US and its messed up beyond belief. Soon apple will have a us patent for touching a touch screen phone and making a call on a touch screen phone. At some stage any sort of human contact with a man made device will be in some sort of legal dispute with apple. Eventually charging any electrical device maybe dammed a copy of Apple since the iPhone draws electrical power,who knows

44. ddeath

Posts: 170; Member since: Apr 14, 2012

How? Money makes the World turn round and round, no matter how ridiculous it looks.

45. blackspot

Posts: 102; Member since: Nov 14, 2012

Yeah, unfortunately, that is true.

12. AnTuTu

Posts: 1620; Member since: Oct 14, 2012

Apple --- >Way to go lolzzzzzzzzzzzzzzzzzzzz "Apple a revolutionary company" a big LOL to that LLLLLLLLLLLLLLLLLLLLLOOOOOOOOOOOOOOOOOOOOOOOOOLLLL​LLLLLLLLLLLLLLLLL

36. metalpoet unregistered

r u f*cking kidding me?!@?!?!?!?!?!?!?!?!?!?

48. Wiki_jaan

Posts: 704; Member since: Jun 24, 2012

apple . patent every thing

51. megabok

Posts: 58; Member since: Apr 03, 2012

Apple patented life on earth.

61. paulislegend

Posts: 42; Member since: Mar 15, 2012

Can ANONYMOUS hack the USPO, please... This patent is a travesty in technology. The page turn effect has been around since early 2002...let me guess, apple does it some magical way which makes it different from everyone else? oh wait, they just added "on a mobile device" to the end of it. What a fugging joke.

3. tech2

Posts: 3487; Member since: Oct 26, 2012

Unbelievable !

4. oldghost

Posts: 8; Member since: Oct 30, 2012

This is truly unbelievable. First a patent on a rectangular device with rounded corners now this. If there was any doubt the Patent Office is in Apple's pocket, this should remove it.

42. andro.

Posts: 1999; Member since: Sep 16, 2011

I'd rather hold a device that takes 10 seconds to change page in a non virtual way than have apple gouge money out of some company for making a device which makes virtual book reading page scrolling in a more realistic than apple. Its about time people step up to the balrog

5. jopancy

Posts: 78; Member since: Apr 25, 2012

I wonder at the intellectual capacity of the guys in the patent office. Patent for imitating a flipped page? Please!!

6. darac

Posts: 2156; Member since: Oct 17, 2011

Sick to my stomach with this..

7. jopancy

Posts: 78; Member since: Apr 25, 2012

Apple must be very proud.

41. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I get the idea that apple are run by a bunch of highschool kids. Their patent simply lack substance and i'm sure will be invalid when challenged. Patent is protect innovation that cost lot of research fund, not to protect some rich kid's pre-school drawing.

8. chronopc

Posts: 97; Member since: Oct 18, 2012

If you can patent a rectangle with round edges, you can patent anything. Google should patent bolded hour display on its digital clock before apple decide to take the patent. Patents are such a joke in the US.

9. Kronic

Posts: 321; Member since: Sep 11, 2012

This is the best part of iBooks. The graphics are so natural!

11. Googlethis

Posts: 179; Member since: Jul 05, 2012

really there has to be a way to stop all these crap patents

13. blackspot

Posts: 102; Member since: Nov 14, 2012

Me: This is MADNESS!!! Apple: Madness. THIS.IS.APPLE!!!!!!!!!!!!!!!!!!!!

14. blattlaus

Posts: 75; Member since: Dec 12, 2010

Taking a physical process and changing it to a virtual one is as obvious as you can get. Does the patent office even look at these applications?

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