Apple uses famous Las Vegas slogan to promote iPhone security on billboard near CES

Apple uses famous Las Vegas slogan to promote iPhone security on billboard near CES
Surely you've heard the iconic slogan used by the the Las Vegas Convention and Visitors Authority to attract visitors. "What happens in Las Vegas, stays in Las Vegas" has been one of the most popular slogans ever created by a tourist agency. In fact, it is so well known that Apple borrowed it for a billboard that it put up in Las Vegas just days before the start of the 2019 Consumer Electronics Show (CES).

The billboard shows the outline of the back of an iPhone X, iPhone XS or iPhone XS Max and says "What happens on your iPhone, stays on your iPhone." Underneath the image is the web address to Apple's privacy page ( The billboard was photographed and tweeted by Chris Velazco (@chrisvelazco), and as one Twitter member noted, it certainly appears creepy with the giant image of a dual camera system looking right at you.

Traditionally, Apple does not buy a booth or make presentations at CES. But the billboard is a good buy for Apple since it will certainly attract the attention of those walking to and from the Las Vegas Convention Center, where the trade show is held.

If you decide to visit the website posted on the billboard, you'll read how Apple keeps your personal data private inside your Apple device.




Posts: 946; Member since: Feb 23, 2014

Apple getting desperate after losing all that money.

3. D34ever

Posts: 236; Member since: Jul 14, 2018

Yep. Like touting iPhone's "security" will spur sales. NOT!! Just lower your asking prices, you greedy bastards!!

8. Atechguy0

Posts: 918; Member since: Aug 03, 2018

Anyone that believes in that slogan. (ad) that Apple placed, needs their head examined. Especially when Apple sold it's existing customers data for the tune of 9 billion to Google. Not to mention Apple is using the same data.

17. cmdacos

Posts: 4333; Member since: Nov 01, 2016

And sold out their Chinese users.

4. Godlymansean

Posts: 339; Member since: Apr 14, 2017

So desperate. Having to advertise 1 billboard in 1 state in the U.S.

15. worldpeace

Posts: 3135; Member since: Apr 15, 2016

It's not just some random billboard. It's a particular billboard, on a particular location, and just before a particular event.

26. cheetah2k

Posts: 2299; Member since: Jan 16, 2011

and advertising a lie. only Apple would do that to make themselves look like a pack cow nipples

2. PSAfromThisGuy

Posts: 146; Member since: Jan 16, 2017

i think there are a few dozen celebrities that would beg to differ... hahaha. How many hacks has iCloud had now? ¯\_(ツ)_/¯

5. baldilocks

Posts: 1545; Member since: Dec 14, 2008

The iCloud isn’t ON your iPhone.

9. Atechguy0

Posts: 918; Member since: Aug 03, 2018

Where the heck do you think your profile truly sits? It's on Apples servers.

12. kanagadeepan

Posts: 1278; Member since: Jan 24, 2012

I see what you did there. ;P

24. w159148

Posts: 19; Member since: Jan 02, 2018

So you mean to say it's Apple's fault if the celebrities put weak passwords? How about I hack your PA account, does it mean I hacked PA? No, it means I hacked your user account.

6. lyndon420

Posts: 6883; Member since: Jul 11, 2012

Apple will want their users using their new Apple Maps app once it is more developed. They're spending a ton of money on it...are they going to provide it free of charge? If so...I'd be curious as to why.

7. vincelongman

Posts: 5755; Member since: Feb 10, 2013

*except all the data the NSA intercept

10. Vogue1985 unregistered

I'll take a Blackberry

11. Ghost04

Posts: 522; Member since: May 03, 2014

Apple mocking Androids now . People use to say Apple never replys to Android brands. Now they are . Maybe they just learned that marketing is everything.

13. Whitedot

Posts: 868; Member since: Sep 26, 2017

Apple is triggered. Enjoy the show.

14. Vokilam

Posts: 1380; Member since: Mar 15, 2018

This is pathetic, Apple. Your loosing your steam.

16. cmdacos

Posts: 4333; Member since: Nov 01, 2016

Until a perfect stranger that looks like you unlocks your face Id. Then your phone is their phone...

18. CellieCell

Posts: 155; Member since: Apr 14, 2010

If I was one of the people who got got there iCloud hacked I would say, now is a good time to sue apple for false advertisement.

19. mootu

Posts: 1541; Member since: Mar 16, 2017

"What happens on you iPhone stays on your iPhone" Err! no it doesn't, the data is sent to Apple servers. The big question is what is Apple doing with this data and why do they want it.

20. ahmadkun

Posts: 665; Member since: May 02, 2016

Can L.V. copy strikes apple for using their slogan ? lol i'm joking, but what draws my attention, if you removed apple logo and replaced "iPhone" word with any Chinese phone name ... It will work just fine

21. ImperialDynamics

Posts: 84; Member since: Nov 30, 2012

Apple making jokes about privacy. Oh the irony! All those celebs were using iPhones.

22. Peaceboy

Posts: 640; Member since: Oct 11, 2018

Why there isn’t a talk about android privacy? Oh well, it didn’t exist! This is one main reason why i chose apple and trust more than any other tech.

23. RebelwithoutaClue unregistered

It didn't exist? So now it does exist? Well, that's good then eh ;)

25. cheetah2k

Posts: 2299; Member since: Jan 16, 2011

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.