Apple prepares for the launch of its Watch by hiring individuals with experience in fashion and luxury accessories

Apple prepares for the launch of its Watch by hiring individuals with experience in fashion and luxury accessories
Apple seems to be gearing up for the launch of the Apple Watch, which will, supposedly, be in time for the 14th of February, 2015, by hiring staff with a background in fashion and luxury, according to

That makes sense, as we've known for a couple of months now that Apple intends to market the new wearable as a fashion accessory, rather than a geeky tech gadget – something that has probably hampered smartwatch sales thus far. The top-tier variant of the Cupertino-designed Watch will also, reportedly, come with a rather hefty price-tag of up to $5,000, so selling it to the luxury-minded, rather than tech aficionados, may be a more successful endeavor.

Whether this means that Cupertinians intend to redesign their stores to resemble fashion accessory outlets, rather than having the current high-tech appearance, remains to be seen, though, we'd wager that's not going to be the case. At most – the Watch may get its own, separate section in the stores that allow it, while the Geniuses will keep their current surroundings, which have become iconic and instantly recognizable.

source: 9to5Mac



1. AlikMalix unregistered

I like the LG R-Watch better... but I haven't seen neither in real world or function...

3. Feanor

Posts: 1365; Member since: Jun 20, 2012

I'm the happy owner of one. Is actually already my third smartwatch after a Sony Smartwatch and a Sony Smartwatch 2. They are all great toys.

13. engineer-1701d unregistered

i have a gear live got it the day google announced it, love it to text on see and make calls ask q and a sport scores on my teams, reminders, fav tv shows new nav update great,music control even better, I finally got a show geek moment i was doing the sound audio for christmas events schools and churchs come and sing in public all that stuff, and the teachers that had the ipad video recording the dancers and kids singing in front of me turned and asked if i could turn on some music and then turn it up, and i had my phone plugged into the mixer with milk music app christmas hotties on and from my wrist i pressed play and turned the music up to give them background music untill the event started and all the apple people where like o wow whats that and what can that do how much and it was so funny, i love showing people the text part how fast and correct the android wear is. thats just a few things the watch face have weather and radar on them active radar also.

18. AlikMalix unregistered

all the apple people huh? All the android people weren't interested? Shame...

20. sgodsell

Posts: 7363; Member since: Mar 16, 2013

I have the Sony SmartWatch, Pebble, Gear, Gear Neo, Gear Live, LG G Watch, Moto 360, and now Sony SmartWatch 3. I know a thing or 2 about them. Apple is trying to build its brand in the Jewelry market. Consider this, Apple is just going to get into smart watches, but position them as high end watches like the Apple Watch Edition. However Apple still pushes their starting price at $350, and that is for the Aluminum Apple Watch Sport that comes with a rubberized watch band. The bands for their Apple Watches only come from Apple, so forget about going to any jeweler to find another band. With the current list of Android Wear smart watches (6 in total), you can go to almost any jeweler or go online to find a band and replace it yourself or pay a nominal fee for them to change it for you. I bought a few bands in the price range of $15-$25, and they look great. This cannot be done with Apple Watch. Even though they made the bands easy to replace. You still have to buy them ONLY from Apple. Since people can't put cases on their smart watches, it will be interesting to see how well the Aluminum Apple Sport for $350 will hold up to wear and tear. Apple should have made all their Watches out of a minimum of Stainless steel.

2. Feanor

Posts: 1365; Member since: Jun 20, 2012

I'm the happy owner of one. Is actually already my third smartwatch after a Sony Smartwatch and a Sony Smartwatch 2. They are all great toys.

4. Feanor

Posts: 1365; Member since: Jun 20, 2012

A bit un-fashionable for a fashion item, I think. Motorola Moto 360 looks better, doesn't it?

5. AlikMalix unregistered

I see a lot of people prefer Moto 360... not hating or anything.. but I think it looks boinkers - big pancake on a flat strap... I'm known for being an apple fan, so you know I'm not saying this with bias when I say that so far best looking smartwatch is the LG-R-Watch... Apple Watch is 2nd (just because of choice of metals and how straps are integrated, that's important because it is a watch which is basically jewelry), one of the Samsung's is third place (with that curved display)... Moto360 does not look good... (sorry)...

6. Feanor

Posts: 1365; Member since: Jun 20, 2012

Haha, no problem obviously, having a Good Watch R on my wrist right now. Thanks for liking my watch. :-)

7. AlikMalix unregistered

youre welcome... tell me about it, if you got the time (get it?)... but seriously tell me about it... how you like it, hows the touch sensitivity? does the raised bezels get in the way of finger input? do you wish they excluded something, or included something else UI wise? hows the battery? what did you pay for it?

8. Feanor

Posts: 1365; Member since: Jun 20, 2012

Ok 1. I like it a lot, and also people like it. It's roughly like wearing a G-Shock. Some people that saw it on my wrist were already unhappy that it doesn't sync with their iPhone and cannot buy it. 2. Touch sensitivity is like any good smartphone. 3. The raised bezels don't influence the gestures and they add a feeling of security that the screen won't scratch easily. 4. Some things are awesome, like navigation on your wrist, Track ID and Walkman app from my Sony smartphone, customizable watch faces etc. My biggest gripe is the fact that with Android Wear you cannot adjust any privacy level of your incoming notifications which for me is crucial. With my previous Sony Smartwatch 2 you could choose between getting a notification without showing sender or content, or showing only sender but no content (my personal favourite, you could anyway see the message by tapping once) or getting directly sender information and content (and then everyone can see what people write to you). With Android Wear you can only choose between seeing all info or blocking all info and relying on the vibration on your wrist. But the vibration on the Ground Watch R is weak and you can even miss it. In the Smartwatch 2 it was much better. Actually the round shape is in this case the only saving grace because the message content is partially cut off and it secures a small degree of privacy. 5. Battery life is good for 1.5 to 2 days, so you'll never run out of juice mid-day but you'll have to charge daily overnight. But it's not such pain because it takes a bit more than one hour and you're good to go. 6. I paid €230 which is quite a bit cheaper than I was expecting, and that's why I bought relatively spontaneously. All in all very happy with it, I'm just hoping for Android Wear to manage it's notifications a bit better because there you could feel that Sony has more experience with the wearable.

9. AlikMalix unregistered

Man, good to know, I thought the same for #3... #4 What's Track ID? But overall, how functional would it be without smartphone support? I wish Apple did a round face with a bezel like that instead of the MIB style (Men in Black - Will Smith movie)

10. Feanor

Posts: 1365; Member since: Jun 20, 2012

Track ID is the equivalent of Shazam from Sony. It gets installed automatically on the smartwatch if your phone is a Sony and it works great. I use the smartwatch offline a lot and then you can just tell the time, have a stopwatch, alarm, timer, heartrate monitor, pedometer and switch between watchfaces. However I have a suspicion that without an initial pairing with an Android phone, you won't even be able to get it started. I cannot know this for sure, as I paired it as soon as I took it out of the box.

16. engineer-1701d unregistered

feanor you do know on the android wear app you can set up to get vibration on watch and phone, vib on watch and notification ring on phone as well, i use the vib on watch, i like seeing the text incoming or email on the watch so i dont touch the phone and i respond from the watch also how about you, one thing i did email to all manufactures is they needed nfc since android you do not need the finger scanner you could do payments not sure why apple put it on you have to pull the phone out to touch id it anyways, samsungs new watch next year has a finger scanner on it to verify paypal or google wallet on it, it seems apple is the only company that wont email me back when i send emails about ideas for new easier things samsung said they cant take consumer idea input strange, i sent all oem companies a idea saying have a mic button you hold down to record what your saying and when you take your finger off it stops because the normal android voice inputs wait for end of sentence but sometimes you have people and tv around you and it thinks its you, looks like ios 8 added my idea i should find my email to apple i know its got the date on it

17. sgodsell

Posts: 7363; Member since: Mar 16, 2013

First of all you go on about the choice of metals and how the straps are integrated, and that's important because its a watch which is basically jewelry. Since when did Apple become a jeweler? Apple controls all aspects of everything it makes. So with the Apple watch you have to get the bands only from Apple. With the Moto 360 and the LG G Watch R you can get bands from any jeweler, and not a controlled band that only comes from Apple (A non-jeweler). Now as far as materials are concerned. The Moto 360, LG G Watch R, and a number of Samsung Gear watches are all made with stainless steel. The Moto 360 is $250. The Apple Watch Sport is $350 and that is made out of Aluminum and comes with a rubberized band. If you want stainless steel for your Apple Watch, then that starts at $500. So you can 2 Moto 360 or almost 2 LG G Watch R for the price of one Apple Watch. Apple really has its work cut out for themselves in order to sell their higher end smart watches. Not to mention things that you wear on your wrist will definitely see more wear and tear then your smart phone. It will be interesting to see how well the Apple Watch Sport holds up to scratches since you can't put a case on your watch.

15. engineer-1701d unregistered

i dont get how the apple watch is 2nd in your idea its aluminum and a metal one and the watch straps integrated i like that they have the push button to unlock but that means you have to match the strap hilt with the watch you have cant have aluminum strap on metal or vise versa, plus its apple so each strap will cost between 50 and 100 if not more the same strap i can get and put on my gear live, i think apple is pushing to hard on this first gen watch tap drive pointless no use tiny screen, splash proof, they will ad it as a swimmer using it or diver. moto 360 with leather its to tall for such a thin strap but now the metal straps oooooooooooooo am gonna need a clean up hahahaha apple seen all that the watch market had out and said lets do all of that for 500 start and it will fail big time because you need 2 hands, problem now is girls are mostly the problem they love social media and have to tweet post to fb and anything else selfie on there iphones or others and cause crashes take that allstate. i can just see them taking there hands off the wheel to try and turn the crown to zoom in and open an app horrible idea apple you should have copied android more on this one

11. DroidMystic

Posts: 91; Member since: Oct 31, 2014

Moto 360 look better than any Smartwatch in the market.

12. AlikMalix unregistered

Duely noted.... thanks, this is Apple Watch article, but we appreciate your input...

14. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

Then why did you bring up the LG G-Watch R in the first post? This being an Apple article and all.

19. AlikMalix unregistered

I was cut off, had to stop typing for a sec and accidentally submitted the post. What I was gonna say that this is an apple watch article, and apple watch isn't on the market yet, so his statement that Moto 360 is better than any smart watch ON THE MARKET, is probably true, apple watch is not on the market yet!!! Just trolling though. But you guys don't mind if I like the look of LG R over the look of apple watch and Moto360. Is that ok?

21. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

I never said anything of the sort. But your post came off as sounding like you were calling him out for talking about something other than the Apple watch, when you did the same thing. And I didn't post my response until 2 hours after yours, so you can see how one would think that was your entire response, not a partial. And his post said the Moto 360 LOOKED better than any other watch on the market, so it really doesn't matter if the Apple watch is out or not, since it's officially been unveiled and we know what it looks like, so it's fair to compare.

22. AlikMalix unregistered

Oh yeah. No, you're right I defnately tell you my post was hypocritical. It was a matter of time that I got called out. No blame bro. I got caught up in another article completely.

23. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

Gotcha, no worries.

24. WallStreetWolf

Posts: 289; Member since: Apr 08, 2013

You guys can talk about your Android watches all you want. This is going to not only sell well, but it will completely dominate the smartwatch market. They have thus far been marketed predominantly for men. The Watch will not only be a hit with Apple faithful, it will be a hit with women. Women are going to be the difference between this watch and all the other items on the market. We will wait until this device is launched, but my words are going to ring true. I'll stick with my Pebble, but it will be interesting to see what this does to the market.

25. laughmi

Posts: 283; Member since: Oct 28, 2014

This is a really commendable initiative by Apple to rip apart its consumers!! Great going. Expected it to be pricier. This sounds very lowly overpriced by Apple stds.

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