Apple prepares for the launch of its Watch by hiring individuals with experience in fashion and luxury accessories
That makes sense, as we've known for a couple of months now that Apple intends to market the new wearable as a fashion accessory, rather than a geeky tech gadget – something that has probably hampered smartwatch sales thus far. The top-tier variant of the Cupertino-designed Watch will also, reportedly, come with a rather hefty price-tag of up to $5,000, so selling it to the luxury-minded, rather than tech aficionados, may be a more successful endeavor.
Whether this means that Cupertinians intend to redesign their stores to resemble fashion accessory outlets, rather than having the current high-tech appearance, remains to be seen, though, we'd wager that's not going to be the case. At most – the Watch may get its own, separate section in the stores that allow it, while the Geniuses will keep their current surroundings, which have become iconic and instantly recognizable.