Apple is throwing down a media event on October 20th

Microsoft has been in the spotlight for the better portion of the last few days, which is only fitting since they're about to begin a new endeavor, but Apple appears to be chiming in on their parade.

The Cupertino based company will be holding an event on October 20th, one day before Windows Phone 7 is launched in Europe, where it looks as though they're going “Back to Mac.” Although it might not be all about the iPhone, the event is seemingly going to relate closely to the next iteration of OS X – which is made evident with the lion seen behind the Apple logo. Nonetheless, the tactic of holding the event one day prior to the competition launching their new mobile platform to the masses is surprising, but we never know what else can happen at such an event.

Although there are plenty of rumors regarding a Verizon bound iPhone, it would hardly be the event for such news to occur. Or maybe it'll be the perfect opportunity to slip some news regarding the elusive white iPhone 4 model? Regardless, one thing is surely definite with the event – it'll be all about Mac.

Apple iPhone 4 Specifications | Review

via Engadget