Apple is the most valuable brand for 2015, Google second, research firm Millard Brown claims


In the world of technology, having a discernible brand surely goes a long way. According to Millward Brown, a Kantar-owned company that focuses on brands and their value, Apple is 2015's holder of the most valuable world in the world, leaving one of its biggest rivals, Google, distant second.

Interestingly, Millward Brown's 2014 global brand ranking list featured the vice versa situation, with Google at the top and Apple behind, but Cupertino has seen a 67% spike in its brand value to $247 billion, which ensured it the current top spot. In 2011, 2012, and 2013, Apple was also the company with the most valuable brand in the world.

Although unnecessary, Millward Brown says that this wild increase in value is due to the successful market performance of the iPhone 6 and iPhone 6 Plus, but you already suspected that this was the reason, right?

The third spot in Millward Brown's 2015 brand ranking list is occupied by no other than Microsoft, which has also seen a 28% rise in its brand value and is currently worth $115 billion.

We also have Samsung at the 45th spot with a brand evaluation of $21.6 billion. There's hardly any other smartphone maker in the Top 100.


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51 Comments

1. Kumar123 unregistered

Totally Justified. Apple is the best brand, no dought about it. LOL, Samsung is at 45. Guess their paid trolls effort to elevate their image didn't pay any result.

19. Sauce5 unregistered

http://uk.businessinsider.com/oppenheimer-says-samsung-is-placing-the-wrong-bet-on-galaxy-s6-hardware-2015-5 "Samsung is 'placing the wrong bet' on its flagship smartphone and now the company is going into total meltdown" thought this might interest you

25. Kumar123 unregistered

Samsung had their chances but they missed it. They failed to emotionally connect with their customers. Their phones failed to create a long lasting affect on their customers minds. So when apple release a big screen phones people ditch their phones for apple. Even in their home country iPhone 6 was (most probably still is) better selling phone than galaxy flagship. People associate Samsung with cheap things . Their horrible touchwiz leaves a bad impression to their previous customers. If they use glass-metal for their previous model like they did with S6/S6E and improve their software experience then I think the overall pic would be different than what we are seeing today. Now I think its kinda late. Even with all the positive media coverage they failed to beat S5 sells numbers. I think its kind of a late for Samsung.

27. singhkaran9830 unregistered

Those numbers aren't official.You can't predict that its true and S6 is launched only in 20 countries whereas S5 was launched in 100. Did you read PA's article about touchwiz?Almost each reviewer even on other sites I have seen are saying it has drastically improves,you don't own a galaxy device but are stating you facts on the basis of your own created myths. "People associate Samsung with cheap things" then why doesn't Sony sells more devices than Samsung or apple if they give premium materials and almost stock like UI?!

31. Kumar123 unregistered

Since when Xperia phones are better looking than iPhone both in terms of hardware and software? I'm yet to see a smartphone maker make a phone that can match iPhone 5/5s design. One M7 is the only phone that comes pretty close to iPhone 5/5s in terms of design. I'll tell you this I find the gold colored xperia Z3+ is the best looking android phone in 2015. Anyway just designing good looking phone is not enough, you have to advertise it and make it available to as many country as possible. Marketing also plays a big part of it. Sony and HTC just doesn't have money to make it happen. I saw Samsung's Tizen phones ad practically everyday but I can't remember the last time a saw sony or htc's flagship phones ads on the tv. Long story short - HTC and Sony make better android phones and give better experience but lack of ads and availability are main the reasons these two unfortunate companies are struggling. HTC had a real chance with their truly revolutionary M7 but they failed because of the reasons I described in my previous sentences.

34. singhkaran9830 unregistered

Sony is a major company.Surely HTC's profits are dropping but not of sony,only its mobile department isn't doing well only in the high-range devices but I personally prefer its low budget devices more than Samsung and Moto.I own a PS4 and a Sony Bravia and they both work great so I don't see that sony doesn't has money for ads,they look rather less interested in the mobile segment. To me the HTC one M8 looks better than the iP5S.

45. ecmedic4

Posts: 520; Member since: May 02, 2013

I agree, I think the iPhone 5/5S is the best looking phone thats been released, then I would give 2nd place to the Note 4, its a really good looking phone. It was tough to give up my iPhone 5S, but I wanted a bigger screen so I traded it in on AT&T and got the iPhone 6 Plus, and couldn't be happier.

47. vergil9

Posts: 517; Member since: Apr 06, 2015

Design is totally subjective, so for some people the iPhones look worse compared to Xperias, and Apple designs are inspired by Sony (at least when Jobs was still alive, not sure now) Agree on Sony's lack of ads.

50. AustinPaul

Posts: 152; Member since: Dec 13, 2011

Kumar - Your credibility was already suffering with that post. Your misspelling of 'doubt' iced it. (yes, we have spellcheck on our devices)

28. hound.master

Posts: 1044; Member since: Feb 27, 2015

I read in an article that apple was one with 700 billion Microsoft with 350 and Google with 320 in PA it self so what's all about this prices haaa I'm really confused now!?!?!?

32. LGisgood

Posts: 833; Member since: Jun 23, 2012

this was paid by APPLE MAFIA! apple is an American brand wants to dominated the World. but sorry they can't

38. fzacek

Posts: 2486; Member since: Jan 26, 2014

The funny thing is that you can't even spell doubt...

42. iushnt

Posts: 3105; Member since: Feb 06, 2013

45?? What's this Millward thingy??? See Forbes..http://www.forbes.com/powerful-brands/

55. yoosufmuneer

Posts: 1518; Member since: Feb 14, 2015

Are you happy now? LOL, keep bashing Sammy while using their parts. I feel pity for you.

2. NexusX

Posts: 613; Member since: May 16, 2013

let the apple bashing begin

3. BobbyBuster

Posts: 854; Member since: Jan 13, 2015

Waiting for trolls.....

11. Ordinary

Posts: 2454; Member since: Apr 23, 2015

That irony

33. Wiencon

Posts: 2278; Member since: Aug 06, 2014

Haha, nice one ;D

17. Kruze

Posts: 1285; Member since: Dec 30, 2014

Says the one who posted three comments in the same article in just 30 minutes.

24. Nemsis

Posts: 15; Member since: May 21, 2015

Lmfao, says the troll himself. Jakelee, we all kind a know, its you. Jakelee= BobbyBuster.....

4. BobbyBuster

Posts: 854; Member since: Jan 13, 2015

Summoning SuperNova....

8. Kumar123 unregistered

BTW, Supernova already created multiple accounts here on PA ( just like Sammy's another paid troll losersmurf ). Once a loser always a loser. These paid trolls are beyond pathetic. I pity them.

5. TechNeck

Posts: 651; Member since: Aug 29, 2014

-Brings out a tub of popcorn-

6. keekai05

Posts: 116; Member since: Mar 31, 2015

Waiting for Taters and SuperNova

14. Kruze

Posts: 1285; Member since: Dec 30, 2014

Taters: Suck T C blah blah blah... SuperNova: Samsung and LG are the best, Japanese World War II blah blah blah... They're basically saying the same kind of crap every time. So, why are you waiting anyways? Stop giving attention to them.

16. keekai05

Posts: 116; Member since: Mar 31, 2015

Haha +1

23. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

Lol is a shame, what some people are known for. Interesting enough, Marlboro, a cancer, is more valuable than most.

30. gaming64 unregistered

Dont forget TechieXP1969 Oh, the Galaxy line is a much better alternative. Why should anyone stick with inferior products. Followed by essays so long your brain would splatter all over your desk.

7. bucky

Posts: 3785; Member since: Sep 30, 2009

Those top 3 are monster companies. I would have thought visa to be bigger.

9. Super3310

Posts: 91; Member since: May 06, 2014

just grabbed my popcorn, waiting for supernova

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