Apple is the most valuable brand for 2015, Google second, research firm Millard Brown claims
posted by Peter K. / May 27, 2015, 8:50 AM
In the world of technology, having a discernible brand surely goes a long way. According to Millward Brown, a Kantar-owned company that focuses on brands and their value, Apple is 2015's holder of the most valuable world in the world, leaving one of its biggest rivals, Google, distant second.
Interestingly, Millward Brown's 2014 global brand ranking list featured the vice versa situation, with Google at the top and Apple behind, but Cupertino has seen a 67% spike in its brand value to $247 billion, which ensured it the current top spot. In 2011, 2012, and 2013, Apple was also the company with the most valuable brand in the world.
Although unnecessary, Millward Brown says that this wild increase in value is due to the successful market performance of the iPhone 6 and iPhone 6 Plus, but you already suspected that this was the reason, right?
The third spot in Millward Brown's 2015 brand ranking list is occupied by no other than Microsoft, which has also seen a 28% rise in its brand value and is currently worth $115 billion.
Totally Justified. Apple is the best brand, no dought about it. LOL, Samsung is at 45. Guess their paid trolls effort to elevate their image didn't pay any result.
posted on May 27, 2015, 8:55 AM 19
"Samsung is 'placing the wrong bet' on its flagship smartphone and now the company is going into total meltdown"
thought this might interest you
posted on May 27, 2015, 9:43 AM 3
Samsung had their chances but they missed it. They failed to emotionally connect with their customers. Their phones failed to create a long lasting affect on their customers minds. So when apple release a big screen phones people ditch their phones for apple. Even in their home country iPhone 6 was (most probably still is) better selling phone than galaxy flagship. People associate Samsung with cheap things . Their horrible touchwiz leaves a bad impression to their previous customers. If they use glass-metal for their previous model like they did with S6/S6E and improve their software experience then I think the overall pic would be different than what we are seeing today. Now I think its kinda late. Even with all the positive media coverage they failed to beat S5 sells numbers. I think its kind of a late for Samsung.
posted on May 27, 2015, 10:40 AM 3
Those numbers aren't official.You can't predict that its true and S6 is launched only in 20 countries whereas S5 was launched in 100. Did you read PA's article about touchwiz?Almost each reviewer even on other sites I have seen are saying it has drastically improves,you don't own a galaxy device but are stating you facts on the basis of your own created myths. "People associate Samsung with cheap things" then why doesn't Sony sells more devices than Samsung or apple if they give premium materials and almost stock like UI?!
posted on May 27, 2015, 10:50 AM 1
Since when Xperia phones are better looking than iPhone both in terms of hardware and software? I'm yet to see a smartphone maker make a phone that can match iPhone 5/5s design. One M7 is the only phone that comes pretty close to iPhone 5/5s in terms of design. I'll tell you this I find the gold colored xperia Z3+ is the best looking android phone in 2015. Anyway just designing good looking phone is not enough, you have to advertise it and make it available to as many country as possible. Marketing also plays a big part of it. Sony and HTC just doesn't have money to make it happen. I saw Samsung's Tizen phones ad practically everyday but I can't remember the last time a saw sony or htc's flagship phones ads on the tv. Long story short - HTC and Sony make better android phones and give better experience but lack of ads and availability are main the reasons these two unfortunate companies are struggling. HTC had a real chance with their truly revolutionary M7 but they failed because of the reasons I described in my previous sentences.
posted on May 27, 2015, 12:00 PM 3
Sony is a major company.Surely HTC's profits are dropping but not of sony,only its mobile department isn't doing well only in the high-range devices but I personally prefer its low budget devices more than Samsung and Moto.I own a PS4 and a Sony Bravia and they both work great so I don't see that sony doesn't has money for ads,they look rather less interested in the mobile segment. To me the HTC one M8 looks better than the iP5S.
posted on May 27, 2015, 12:40 PM 0
Posts: 520; Member since: May 02, 2013
I agree, I think the iPhone 5/5S is the best looking phone thats been released, then I would give 2nd place to the Note 4, its a really good looking phone. It was tough to give up my iPhone 5S, but I wanted a bigger screen so I traded it in on AT&T and got the iPhone 6 Plus, and couldn't be happier.
posted on May 27, 2015, 5:49 PM 0
Posts: 517; Member since: Apr 06, 2015
Design is totally subjective, so for some people the iPhones look worse compared to Xperias, and Apple designs are inspired by Sony (at least when Jobs was still alive, not sure now) Agree on Sony's lack of ads.
posted on May 27, 2015, 6:01 PM 1
Posts: 854; Member since: Jan 13, 2015
Waiting for trolls.....
posted on May 27, 2015, 8:58 AM 10
Posts: 854; Member since: Jan 13, 2015
posted on May 27, 2015, 9:06 AM 5
Posts: 116; Member since: Mar 31, 2015
Waiting for Taters and SuperNova
posted on May 27, 2015, 9:08 AM 7
Posts: 1285; Member since: Dec 30, 2014
Taters: Suck T C blah blah blah... SuperNova: Samsung and LG are the best, Japanese World War II blah blah blah... They're basically saying the same kind of crap every time. So, why are you waiting anyways? Stop giving attention to them.
posted on May 27, 2015, 9:28 AM 15
Send a warning to post author
Send a warning to Selected user.
The user has 0 warnings currently.
Next warning will result in ban!
Ban user and delete all posts
Message to PhoneArena moderator (optional):