Google leaps over Apple as the most valuable brand name

Google leaps over Apple as the most valuable brand name
According to Millward Brown's 2014 100 Top BrandZ report, Google is now the most valuable brand on the planet, worth nearly $158.9 billion. The tech titan saw its brand increase in value by 40%. Part of the increase in Google's value was due to Google Glass. The wearable is now available to anyone with $1500 to spend.

Dropping to second after three years on top, is Apple. The value of the brand started all those years ago in a garage, is now worth approximately $147.9 billion. But unlike the rise in Google's name, the value of the Apple brand declined by 20%. With all of the talk about a larger-screened Apple iPhone and a Apple iWatch, neither had hit the market by the time the report was published. 

Other major players in mobile that are included in the top ten include Microsoft, fourth with a brand valuation of $90.2 billion, up a healthy 29%. The value of the AT&T name rose 3% to $77.9 billion as the operator finished eighth. And at number ten is Amazon, which saw the value of its brand soar 41% to $64.3 billion.

A couple of mobile carriers show up in regional lists. In Continental Europe, T-Mobile has the second most valuable brand, while the same honor is given to China Mobile in Asia.

Google leaps over Apple to have the most valuable brand in the latest Millard Brown report

Google leaps over Apple to have the most valuable brand in the latest Millard Brown report


source: MillardBrown via AppleInsider

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53 Comments

1. regkilla

Posts: 87; Member since: Sep 13, 2012

That don't matter. I still prefer iOS over Android any day.

2. Super3310

Posts: 91; Member since: May 06, 2014

Ios is much better.

6. TreyTreyTaylor

Posts: 725; Member since: Dec 21, 2010

Android is better. Way better.

10. maccess

Posts: 742; Member since: Jan 16, 2013

yes i agree with you.. IOS much better than android 1.6 donut...

13. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

LMAO...

25. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Lmfao

17. jeff1434325

Posts: 97; Member since: Aug 07, 2012

hahahaha...nailed it!

24. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

That was epic +1 Maccess

34. tswsabeer

Posts: 16; Member since: Mar 16, 2013

+1 maccess

23. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

ios is BS POS platform. But has great apps which are quality and some are premium which I give credit, orelse it's a app launching OS

45. donfem

Posts: 708; Member since: Mar 30, 2011

Going by the adoption rate evidenced by this report, yes you are right. With your choice, I guess that is what makes ios"much better?"

4. enthasuium

Posts: 150; Member since: Nov 21, 2013

get well soon friend

8. wilsong17 unregistered

lol way better and yet they cant run 5 inch device oh wait

12. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Dont matter? Then GTHO here, no one wants your opinion anyway.

33. dontneedtoknow

Posts: 158; Member since: Feb 17, 2014

It's the Internet. He can voice his opinion as much as you so you GTFO.

35. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

this is a mostly Google-android article, his stupid comment made way to 20 other unrelated comments, your turn now. There was absolutely no need for that comment.

40. iampayne

Posts: 322; Member since: Aug 12, 2013

How do you figure this is a Google article??? Apple's name is also in the title and there are literally 5 other companies listed in the article. You fan-boys are ridiculous seriously. Not to mention they DIDN'T even say Android in the article they gave praise to Google Glass!!! You people really need to get a life. So now you have taken the stupid comment award congrats.

41. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

That's the point Mr. Holmes,the first guy chimp brought in ios and android for no apparent reason.

44. iampayne

Posts: 322; Member since: Aug 12, 2013

And you saying it is a mostly Google-Android article is any different a statement? If you wanted to negate him you should have just said this article has nothing to do with OSes, since its speaking of the companies as a whole.

46. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

too much ignorance.

16. a_tumiwa

Posts: 393; Member since: Mar 16, 2012

and i still prefer Symbian and WebOS over iOS and Android any day :p

36. palmguy

Posts: 955; Member since: Mar 22, 2011

LONG LIVE WEBOS! :( on a TV. :)

19. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

the fanboyism is real on both sides

22. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Google Android. FTW Finally the eyes of truth helped Google Bad rooten Patent Troll Company will decend slowly and belong where they were before

50. andynaija

Posts: 1247; Member since: Sep 08, 2012

you spelled rotten wrong

30. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

iOS made me not want a iPhone 6.

51. Scott93274

Posts: 6025; Member since: Aug 06, 2013

ok, this isn't about iOS vs Android, this is about Apple vs Google. Right now, Google has several dozen different projects going on from Android, Chrome OS, modular smart phones with Project Ara, Their Loon project where they have weather balloons deliver internet to remote reigions of the world, Google Fiber, wearable tech with Android Wear and Google Glass, driverless cars, phones with 3D mapping of environments, they've purchased a drone manufacturer, artificial intelligence firm, Boston dynamics (Robotics), Nest thermostats and smoke detectors, not to mention the countless web properties they have like their search engine, maps, youtube, gmail, chrome, Google Drive, Docs... Google is expanding in every possible direction, where Apple has personal computers and iDevices. their product is good, but there's absolutely nothing to get excited about other then next years phone with the processor and larger screen. And the sales of those products pail in comparison to Android devices. So you may like your iPhone, but if you're excited about this years model because it has a screen size that has been the standard for Android phones for the past few years, you might be able to understand why Apple's dropped to number two on this list.

52. PBXtech

Posts: 1032; Member since: Oct 21, 2013

A ton of reasons MS is gunning to take down Google as well, they are doing a massive amount of things right now. They are the biggest threat to MS Office, among other things.

3. 12Danny123

Posts: 87; Member since: Aug 18, 2012

I believe Apple's brand will probably go away in the future. People are starting to understand you get more value hot on other products other than a iPhone or a Macbook

5. enthasuium

Posts: 150; Member since: Nov 21, 2013

finally justice has been made.

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