Apple's iPhones still most popular in the US, despite Samsung issuing three spring flagships

Apple's iPhones still most popular in the US, despite Samsung issuing three spring flagships
As if to confirm that the homebrew Apple brand carries the most popular handsets in the United States, the latest Consumer Intelligence Research Partners report for this past March quarter puts iPhone activations at the top with 36% of the total.

Samsung is not far behind, with 34% of the brand share of cell phone activations but this result is still lower than the nearly 39% it commanded last March, even though it now has three seasonal flagships on sale as opposed to the usual two. Granted, Apple's 2018 iPhones had a head start of about month and a half before the Galaxy S10e, S10 and S10+ went on sale in the quarter, but that sales window was even narrower for Samsung last year and it still achieved a better ratio to iPhone sales then.

LG is in a third place, followed by Motorola, and the all-encompassing "Others" category with less than 10%. Overall, the Apple-Samsung duopoly holds nearly 70% if the local market and our recent breakdown of phone brands and models offered by carriers like Verizon, AT&T or T-Mobile, showed an even sadder state of diversification there.

Apple's iPhones still most popular in the US, despite Samsung issuing three spring flagships

After all, some of the largest players in mobile are Huawei and other Chinese companies that have no chance of ever being directly represented or offered in carrier stores where the bulk of Americans' cell phone shopping occurs, even if people want them. The Apple-Samsung tag team has always hovered between 65-75% of the total United States mobile phone market in recent memory, though, and there is no end in sight for that trend.

It's clear why Americans are choosing Apple phones, just as more than 50% of Koreans are brandishing Samsung handsets, but thanks to a few extra Android brands like LG or Motorola, Android's market share as a total prevailed in sales over iOS with 64% of total phone activations in March 2019.

Apple's iPhones still most popular in the US, despite Samsung issuing three spring flagships

FEATURED VIDEO

28 Comments

1. Vogue1985

Posts: 344; Member since: Jan 24, 2017

the girl in the pic is using a huawei not an iphone or samsung

2. scarface21173

Posts: 629; Member since: Aug 17, 2014

well spotted

4. Daniel.P

Posts: 127; Member since: Jul 14, 2011

That's the point, Apple and Samsung hold a veritable duopoly in the US carrier market, against people's wishes for diversification and other interesting options :)

6. someguy2261

Posts: 242; Member since: Feb 12, 2016

That's good come back lol , from a mistake. Almost as good as Apple come back for atntena gate. You dont hold that way , you hold it like that. Or the bendgate on iPhone 6 , you dont put it in your pocket.

14. Subie

Posts: 2269; Member since: Aug 01, 2015

@someguy2261, Read the third paragraph as well as the rest of the article. Then read the caption written on the photo and you'll get how it fits in with the WHOLE article here (not just the headline). People are too quick to jump to the comment section after reading only the headline sometimes...

16. midan

Posts: 2544; Member since: Oct 09, 2017

So you didn't get the message..

10. lyndon420

Posts: 6439; Member since: Jul 11, 2012

And she's gorgeous!!

20. whatev

Posts: 2111; Member since: Oct 28, 2015

But she uses an iPhone in real life, she was paid for that pic, did you know?

22. audibot

Posts: 590; Member since: Jan 26, 2017

non of this is real anyways its just activations, means someone sold old phone to someone and they activated it or bought a phone from online site or letgo offerup etc and activated it. can even be hard resets, but most are damaged crap that people take to apple store and they give remanufactured to keep up numbers, its a normal game play for these big companies to fake numbers that way

27. whatev

Posts: 2111; Member since: Oct 28, 2015

Awww, I’m sure you wouldn’t say the same if this wasn’t apple, would you?

3. Budhainthemood

Posts: 62; Member since: Mar 03, 2018

It's totally normal. In the US, people are very tech dependable and Apple's strength is its complete and almost impeccable ecosystem. So Samsung, LG, Huyavai or whatever brand may present as many phones as they wish. but Apple has iOS and that's the buy factor for many, including me.

18. geordie8t1

Posts: 266; Member since: Nov 16, 2015

impeccable ecosystem is the funniest thing I have ever heard, dont be so soft, IOS is designed for the masses, it is simple and easy to use and thats why it is successful and that is fine, most people like to be told how to use/hold/transport their device, so a simple os makes total sense and thereby makes it the most effective and biggest selling, but dont for one minute think that IOS is complete or impeccable, you are still adding basic features that android has had for a decade and the restrictions and compatibility issues for those using an idevice with something other then apple is downright shameful, there is no such thing as an impeccable or complete OS and there probably never will be that goes for all brands of all phones worldwide, please dont be deluded to think apple has superiority here, they dont, they may for you personally and that is great but dont be guilable and put them on a pedestal, their lack of innovation is letting them down as well

23. audibot

Posts: 590; Member since: Jan 26, 2017

hahahahaha huyavai

5. Orion78

Posts: 151; Member since: Mar 27, 2014

Umm ok. Whatever makes you feel better.

7. iloveapps

Posts: 360; Member since: Mar 21, 2019

Apple is behind in tech and they’re not innovative anymore. Why do many people buy XR with a low resolution and apple products are overpriced with 2010 specs? Apple is doomed!

8. cmdacos

Posts: 3805; Member since: Nov 01, 2016

Very good question. But Antique Pickers is a popular show in the US so I assume Americans love fossils like the iPhone.

9. cmdacos

Posts: 3805; Member since: Nov 01, 2016

So 3 months of iPhone sales in its number 1 market beat 3.5 weeks of Samsung sales? Wow, who'd of thought. Anyone interested in buying Samsung's latest phones aren't buying in Jan/Feb. Even if you're buying a former flagship, you know it's going to be exponentialy cheaper once the new models come out.

13. sissy246

Posts: 6950; Member since: Mar 04, 2015

LMAO, you are exactly right.

17. midan

Posts: 2544; Member since: Oct 09, 2017

Didn't you notice that Samsung share is down yoy? And Apple is up

24. audibot

Posts: 590; Member since: Jan 26, 2017

didnt you notice the news that apple hardware sales are down and the company is switching to service because they can't compete anymore, thats from tech news articles from the last month and some over 3 months

26. midan

Posts: 2544; Member since: Oct 09, 2017

The whole industry sales are down. It’s good that Apple have plan B, very few has. Of course Apple can compete just like this article proves ;) and also the fact that Apple owns 51% of premium markets while next biggest Samsung only have 22%

11. TBomb

Posts: 1088; Member since: Dec 28, 2012

We're talking 2% here. I'm not calling it "most popular" since it's too close and these numbers are most likely estimates. It's close enough to be a tie if you ask me.

12. libra89

Posts: 2206; Member since: Apr 15, 2016

Not surprised on Apple leading and Samsung being close behind. Those are generally the brands I see people use.

15. darkkjedii

Posts: 30777; Member since: Feb 05, 2011

I’m here in San Diego CA on vacation, and all I’m seeing are iPhones, and Galaxy’s. It’s basically a 50/50 split. No Folds, no Huawei, just the Big 2.

19. chris2k5

Posts: 213; Member since: Nov 17, 2012

Samsung is behind in tech. They can’t even deliver a foldable phone that doesn’t break. They are done.

21. darkkjedii

Posts: 30777; Member since: Feb 05, 2011

LMAOOOOO! Good joke!

25. audibot

Posts: 590; Member since: Jan 26, 2017

didnt they just say that it was 4 or 5 review phones, but dont worry in 5 years apple will invent a folding phone and it will be the first folding phone ever made

28. sxiphone

Posts: 1; Member since: Apr 21, 2019

nice article: sxiphone.com

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.