Apple iPhone users more excited about the HomePod than they were about the Apple Watch launch

Apple's version of the smart speaker, the HomePod, is expected to launch this December. The company hopes that it will be able to get the product to market in time to capture some holiday sales during the last month of this year. According to securities house Raymond James, the HomePod is garnering more excitement from the Apple faithful than the Apple Watch did when the wearable was launched on April 24th, 2015.

Raymond James sent out a note to clients on Friday saying that according to its data, 14% of iPhone owners plan on purchasing a HomePod. A similar survey it took prior to the release of the Apple Watch showed that only 6% of iPhone users were planning on purchasing the watch at the time of its launch. On the other hand, 16% of iPhone owners say that they will buy an Amazon Echo smart speaker. Amazon created the smart speaker product category in 2014. The Apple HomePod is just one of the latest smart speakers from major manufacturers such as Google and Microsoft.

The smart speakers consist of a speaker and an AI personal assistant. For example, the Echo uses Amazon's Alexa, the Microsoft Invoke employs Cortana, and Apple will use Siri on the HomePod. The product is used to control smart appliances, receive information on the weather, obtain sports scores and stock prices, and some models will make and take phone calls. Apple is planning to integrate Apple Music with its smart speaker, allowing users to request the streaming of certain playlists.

To compute a finally tally, Raymond James included the 5% of iPhone users who plan on buying a Beats speaker or an Apple speaker. With that in mind, the brokerage firm says that 19% of iPhone owners plan on purchasing an Apple HomePod or a Beats speaker as opposed to the 16% who are interested in the Amazon Echo. Only 2% of those with an iPhone are considering the Google Home.

While Apple doesn't break out sales data for some individual products like the Apple Watch, Beats speakers, AirPods and other devices, it does throw these things into an all-inclusive category called "other products." Sales of this group rose 31% last quarter on a year-over-year basis. That also could indicate that a strong start is likely for the Apple HomePod.

source: CNBC

FEATURED VIDEO

11 Comments

2. Landon

Posts: 1242; Member since: May 07, 2015

They're initially going to be more disappointed with this device than with the Apple Watch.

6. ahmuzencab

Posts: 192; Member since: May 12, 2017

Let’s take a look at how ignorant the anti Apple sheep are. Keep up if you understand. The HomePod will be an outstanding product. This is why. 1) Apple is using some form of dynamic modeling, and likely also current sensing that allows them to have a p-p excursion of 20 mm in a 4" driver. This is completely unheard of in the home market. The practical upshot is that that 4" driver can go louder than larger drivers, and with significantly less distortion. It's also stuff you typically find in speakers with five-figure price tags (The Beolab 90 does this, and I also suspect that the Kii Three does). It's a quantum leap over what a typical passive speaker does, and you don't really even find it in higher-end powered speakers 2) The speaker uses six integrated beamforming microphones to probe the room dimensions, and alter its output so it sounds its best wherever it is placed in the room. It'll know how large the room is, and where in the room it is placed. 3) The room correction applied after probing its own position isn't simplistic DSP of frequency response, as the speaker has seven drivers that are used to create a beamforming speaker array,. so they can direct specific sound in specific directions. The only other speakers that do this is the Beolab 90, and Lexicon SL-1. The Beolab 90 is $85,000/pair, and no price tag is set for the Lexicon, but the expectation in the industry is "astronomical". Lots of people online are calling it overpriced because they think Apple just slapped a bunch of speakers in a circular configuration and added Siri, but the engineering behind it is extremely audiophile niche stuff. And it does this all automatically with no acoustical set up or technical know how. And even if you are obsessive about your existing tuned audio set up, just think of how much better enthusiast stuff will become once this kind of technology becomes the accepted mainstream baseline for speakers, which will happen once the HomePod gets released.

7. TerryD

Posts: 540; Member since: May 09, 2017

That all sounds far to technical for your average Apple user. They just want to know that it's going to work when you talk to it. If they were that technical, then they're realise how poor iPhone hardware is compared to Android.

8. AlikR

Posts: 45; Member since: Sep 05, 2013

Oh yes... Apple sheep will go around bragging about all that crap that you just posted but not understanding one little bit of it; just like they have no idea how their phone works... Because practically all of them will fail to distinguish this "fine Apple sound engineering" from other speakers on the market n a simple blind sound test ... hahahaha

10. cmdacos

Posts: 3973; Member since: Nov 01, 2016

You could have left the sheep comment out but everything else you mention is true of the majority.

9. cmdacos

Posts: 3973; Member since: Nov 01, 2016

It's a great single speaker, that's it.

11. AlikR

Posts: 45; Member since: Sep 05, 2013

I agree that it might be a really good speaker. But most of people outside of the Apple ecosystem aka herd :) will never buy that speaker. And I am always amazed how the Apple propaganda machine aka marketing to be able to take something others did, put their spin on it and call it the next greatest invention...

3. gustavoace

Posts: 187; Member since: Nov 13, 2012

I can see why. HomePod is actually useful for more users compared to smart watches. Siri performance is something to be tested with final product, as Google assistant is not the same in phones and google home, this can be the same here.

4. AlikR

Posts: 45; Member since: Sep 05, 2013

Apple sheep with money... They don't know why they need it but they need it...LOL

5. zunaidahmed

Posts: 1183; Member since: Dec 24, 2011

why not combine their airport router lineup with the speakers??? I would be happy to pay 250-300USD for a top notch wireless router and speaker combined

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.