"Stellar" sales for iPhone X in China, best selling phone in the UK

Apple iPhone X sales are "stellar" in China and Japan, and it is the best selling phone in the United Kingdom in November, according to research firm Kantar Worldpanel.

The big highlight of this story, however, really is China, the world's biggest phone market, where the iPhone X is performing incredibly well. While switchers to the iPhone X in other markets come from upgraders from earlier iPhones, in China the overwhelming majority of iPhone X buyers come from Android users.

The iPhone X was also the best-selling phone in the UK in November with a 14.4% share.

It is not all roses, though, as the overall iOS market share declined, while Android increased its market presence in the three month period ending November 2017 compared to the same period last year.

Kantar Worldpanel global director Dominic Sunnebo explained:

You can see Kantar's breakdown of estimated iOS and Apple market share for different markets below.

Related phones

iPhone X
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 2716 mAh(21h 3G talk time)



1. bucknassty

Posts: 1350; Member since: Mar 24, 2017

Yeah.... ok... we believe you

47. sgodsell

Posts: 7425; Member since: Mar 16, 2013

Some up the table results. 9 out of 10 Android rose. 8 out of 10 Apple dropped. So what where these results suppose to highlight again?

48. bucknassty

Posts: 1350; Member since: Mar 24, 2017

idk what they are smoking... alls i know is i tried to sell 2 iphone x's at cost and kept getting low balled or tried to get scammed... that coupled with all those buy one get ones or gift cards that retailers were giving for the X less than 2 weeks after it came out proves to me it just was not that hot... over priced and not worth the risk for a lot of people, i dont need some made up numbers to show whats really going on

2. Wiencon

Posts: 2278; Member since: Aug 06, 2014

How is that possible? PA experts in comments were reporting "abysmal sales"

8. worldpeace

Posts: 3135; Member since: Apr 15, 2016

If you have eyes to see that report table.. You can see that % change is minus for iOS on 7 out of 10 regions.. And since this article in on PhoneArena, the writer need to make it looks like iPhone's sales is doing good..

7. Whitedot

Posts: 824; Member since: Sep 26, 2017

Why specifically "Urban" China mentioned multiply times? Maybe urban only gets decent sales only. In this case its cherry picking.

13. BullDozer

Posts: 159; Member since: Dec 18, 2015

What a typical PhoneArena article again. By looking table IOS shares took hard hit almost everywhere except that China. And this should be the best quarter of year for Apple...

14. whatev

Posts: 2317; Member since: Oct 28, 2015

Did haters realize that iOS market share is decreasing due to the increasing number of android oems so if you take them into consideration into the market share then obviously iOS will decreases as a percentage of the total? How about considering each oem individually?, the chart won’t be so pleasant to your eyes. You all love living in denialville *smh

21. makatijules

Posts: 835; Member since: Dec 11, 2017

What increasing number of OEM? Huawei and Xiaomi and Oppo have been around for years. They simply didn't have high sales. Now that they make very high quality devices, they are simply selling more. The amoutn of Android OEM's have not change. Please lit who the new Android OEM's are. Blackberry is the only "new" one and their marketshare is only slightly above Windows Phone. In other words they are nit a siguinificant plater. Samsung, Huawei. LG are the big players and Huawei increase it sells 10 fold compared to where they were 5 years ago. They surpassed Appel in sales. But they are not a new OEM. What you said is just false and trying to make excuses that you don't even need. A platform with more flexibility will always top Apple, no mater what. So what. Everyone can't be on top. Apple doesn't want to be. When you pan yourself as a luxury brand, you can't be on top, because you will make less money.

37. Sora77

Posts: 70; Member since: Mar 31, 2014


27. cocoy

Posts: 460; Member since: Oct 30, 2015

You do realize also that it is nonsense to present them per OEM's because Apple has no competitor for iOS. That is why it is sensible to compare it based on OS. Imagine if iOS will be offered by other OEMs, do you think Apple will have significant sales? Do you think they will price the iPhone X for a thousand bucks? Come to think of it?

38. Sora77

Posts: 70; Member since: Mar 31, 2014

But samsung still charge 950 for Note 8 despite having loads of competitors. Come to think of it?

19. makatijules

Posts: 835; Member since: Dec 11, 2017

Until the day comes that OEM's release official sales numbers, anyone can make up anything. When you consider the population of Shanghai along, 6% isn't a huge number. After all, the article states Apple's marketshare still went down. Asian do love the iPhone. Here in the Philippines, everyone wants an iPhone. The 64GB X here is roughly$1300USD. When you consider the average income of a typical Filipino, which is $350USD per month, doesn't leave room to buy such and anyone with an iPhone is considered rich For 2016, Globe Telecom which is the largest carrier here, only sold a total of 1.5M iPhone. Which when you consdier the fact that the population here is just over 1/3 the US population, thats a very small number of sales. http://www.marketing-interactive.com/majority-filipinos-now-4g-prefer-samsung-apple/ Mobile Vendor Market Share in Philippines - December 2017 Samsung 30.13% Apple 17.2% I like the iPhone X, I just don't understand why Apple chose to support only 64bit apps and not support 32/64 together like Android and Windows does.

40. midan

Posts: 2980; Member since: Oct 09, 2017

"Apple wants to get rid of dead apps," says Eliran Sapir, CEO of app analytics company Apptopia. "By forcing developers to update their apps or face removal, they are essentially able to weed out the dead apps which are no longer relevant and are clogging the store and ruining discovery for everyone else." Google should do same too, seriously who needs apps which devs doesn't care enough to turn them 64 bit, it's not big thing to do. They had three years to do that, should be enough time.

26. cocoy

Posts: 460; Member since: Oct 30, 2015

So, if the table on the article will be my basis as judgement for Japanese. A lot of them are isheep.

49. luis.aag90

Posts: 277; Member since: Aug 12, 2014

Yup, those numbers from Japan have always surprised me. Japanese people are some of the most prideful people in the world. For example most of them would not buy an American or Korean car, or some other products like TVs and computers even if they live in the US, however they just love Apple products. It's like some kind of double standard.

28. HansP

Posts: 542; Member since: Oct 16, 2011

They managed to find 1½ places where the X isn't failing biggly, even though the full detail of the UK sales is a massive shift towards Android, like every other country except for China... "Stellar sales for the iPhone X", feels a bit overcompensating for something? One thing to remember, this quarter Apple technically had not one, not two but three different new flagship models up for sale.

29. midan

Posts: 2980; Member since: Oct 09, 2017

X have sold over 35 million units so far, i can't see how it's failing. "One thing to remember, this quarter Apple technically had not one, not two but three different new flagship models up for sale." Exactly, that's why iPhone q sales are going to very strong. Apple have 3 best selling smartphones in the world now.

45. domfonusr

Posts: 1087; Member since: Jan 17, 2014

And remember, Apple makes more money per unit in margins than anyone else, so every one of those $999 iPhone X's bags about $650 in straight profits. $650 times 35 million is over $22 billion in pure profit just from the X, and for only a partial quarter of sales. It is undeniable, regardless of whether you think iPhones are the best of the best, or whether you think they are utter garbage, that Apple has figured out almost perfectly what the right blend of effort is (between marketing, design, production, logistics, etc.) to make off with most of the industry's profits even though they only make a little over 12% of the industry's total device output. And while they are decreasing in overall share right now, they are also increasing the margins, and will likely continue to do so. Apple is one giant engine for converting some raw materials and many bought components (built by other OEM's, on Apple's orders for them) into an army of objects that bring in the cash. They have already won, because they are now the only company in the sector that can afford to experiment with enough new ideas to come up with whatever's next in a way that works and is popular.

30. LanceElement

Posts: 1; Member since: Jan 10, 2018

For those that are making the party for the % in the comparisson table, it clearly indicates a period of three months, form september to november (being only november where X was available, though not having the best production). It's interesting, averyone see what they want to see.

31. hado86

Posts: 177; Member since: Oct 15, 2014

I will wait for the X plus.

35. ryq24

Posts: 875; Member since: Oct 17, 2011

Considering how many models iPhone have and how much it cost compared to a multitude of android models in the market, apple being able to sell that much phones is really incredible.

42. joey18

Posts: 668; Member since: Jul 20, 2010

probably android is not samsung too many companies against apple so android market share is is bigger not good quality phones

43. ColinW

Posts: 412; Member since: Jun 04, 2014

The headline sounds as if IOS devices had an unbelievable quarter. Read the data and you will see in a launch quarter, IOS market share fell in most countries including Apples home ground. Add to that this was meant to be the launch of a "supercycle" year and you can only conclude that it was pretty poor by Apples standards.

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