"Stellar" sales for iPhone X in China, best selling phone in the UK

iPhone X has "stellar" sales in China and Japan
Apple iPhone X sales are "stellar" in China and Japan, and it is the best selling phone in the United Kingdom in November, according to research firm Kantar Worldpanel.

The big highlight of this story, however, really is China, the world's biggest phone market, where the iPhone X is performing incredibly well. While switchers to the iPhone X in other markets come from upgraders from earlier iPhones, in China the overwhelming majority of iPhone X buyers come from Android users.

The iPhone X was also the best-selling phone in the UK in November with a 14.4% share.

It is not all roses, though, as the overall iOS market share declined, while Android increased its market presence in the three month period ending November 2017 compared to the same period last year.

Kantar Worldpanel global director Dominic Sunnebo explained:


You can see Kantar's breakdown of estimated iOS and Apple market share for different markets below.


source: Kantar Worldpanel
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