Apple could drastically switch up its iPhone release strategy next year

Apple could drastically switch up its iPhone release strategy next year
Apple has announced three flagship iPhones every September since 2017, but the analysts over at JP Morgan (via AppleInsider) believe the company could be preparing a massive strategy revamp that’ll commence with next year’s iPhone 12 debut. 

JP Morgan has reason to believe Apple is actually developing four 5G-ready flagship smartphones. These include the rumored 5.4-inch and 6.7-inch models alongside two 6.1-inch devices. The analysts also predict there will be two Pro-branded models and two standard models, although which is which might surprise you.

The standard iPhone 12 could come in two sizes

Starting things off with the most compact model of them all, many industry insiders believe the 5.4-inch iPhone 12 will be a direct successor to Apple’s recently announced 5.8-inch iPhone 11 Pro. However, JP Morgan thinks it’ll instead be a totally new model positioned as the cheapest of the bunch.

For those of you interested in the smartphone’s features, a dual-camera setup similar to the one on this year’s iPhone 11 is expected. It’ll reportedly be combined with an OLED display up front that may resemble the panel featured on this year’s iPhone 11 Pro.

It’s unclear at this stage why Apple may have chosen to create an extremely compact iPhone 12 model, but the company may be is aiming to entice users of the iPhone 5/SE and iPhone 6/7/8 lineups. These customers are very likely on the lookout for a compact model, meaning a 5.4-inch iPhone 12 that sits somewhere between the iPhone SE and iPhone 8 could be just what’s needed. 

If you’re not really into small phones and don’t want a Pro-branded model because of the high price, Apple is reportedly creating a 6.1-inch version of its standard model that’ll replace this year’s well-reviewed iPhone 11. Naming is yet to be confirmed, but iPhone 12 Plus and iPhone 12 Max are certainly contenders. Feature-wise, it’s believed the smartphone will feature a dual-camera layout on the back, which directly contradicts the triple-camera setup rumors, and an OLED display. 

Bigger displays on the iPhone 12 Pro and iPhone 12 Pro

Joining the iPhone 12 and iPhone 12 Plus/Max will reportedly be two Pro-branded models that’ll presumably be marketed as the iPhone 12 Pro and iPhone 12 Pro Max.
The more manageable 6.1-inch Pro is expected to replace the 5.8-inch iPhone 11 Pro that debuted in September. It’ll reportedly feature four sensors on the back, including a triple-camera setup and an additional 3D scanning system. Rumors also suggest an upgraded OLED display that’ll shrink the bezels and notch is being prepared.

Apple’s 6.7-inch iPhone 12 Pro Max looks set to replace this years Max device and should benefit from the features mentioned above. Like its smaller sibling, JP Morgan also believes mmWave 5G networks will be supported. This will add to the sub-6GHz 5G spectrum support that’s expected across the entire iPhone 12 series.

2021 could be an important year for Apple

In perhaps an even more interesting move, JP Morgan predicts Apple will completely switch up its release cycle in 2021. The first half of each year will reportedly see the company introduce two standard models while the second half is going to be dominated by the usual Pro-branded iPhones.

The aim of this is to “smooth seasonality” for both its supply chain and revenue while also allowing it to “compete favorably against continuous launches from competitive OEMs throughout the year.” Additionally, it’d be able to limit the impact of certain “product cycle missteps” by tweaking certain design features after just six months.



1. User123456789

Posts: 1159; Member since: Feb 22, 2019

They should do : Iphone 12 Mini : 5.4" HD Iphone 12 : 5.8" FHD Iphone 12 Pro: 6.4" QHD Iphone 12 Pro+ = 6.7" 4K Same cam setup, no discrimination of smaller one like done to i7 and i8.

6. sgodsell

Posts: 7579; Member since: Mar 16, 2013

What good is those different sized iPhones, especially when Apple has to really change their iOS. It's dull, and it still doesn't have real multitasking with split screen, PIP, modify system defaults, a real filesystem, copying, and notifications still need a revamp. Allow the home screen to be modified, instead it's the same boring icons. If they allow that, then allow real widgets as well on the home screen. Apple is just copying many of the other OEMs with multiple smart phone releases.

7. Vokilam

Posts: 1374; Member since: Mar 15, 2018

sgdodsel: I recommend you dont buy and iPhone anymore. You clearly dont get understand iOS.

8. maherk

Posts: 7014; Member since: Feb 10, 2012

He is obsessed with everything that has to do with Apple. Always one of the first trolls to comment under an Apple's article, and he's always crying and trying to convince the rest of us how "terrible" their products are.

12. whatev

Posts: 2413; Member since: Oct 28, 2015

He can’t buy one, he cries because his mother doesn’t get him one, he dreams, breaths, eats, sees everything apple, when he goes to sleep and closes his eyes all he sees is that logo hunting him through all the night

10. midan

Posts: 3121; Member since: Oct 09, 2017

I've had real widgets with my iPad since iOS13 and really can't find any usefulness with those. Just takes the space from the icons (with ipad that's not problem) Same with split screen multitasking which iPad have had for a long time, hardly ever using it. Why you care because even with those things you wouldn't buy iPhone?

13. tbreezy

Posts: 170; Member since: Aug 11, 2019

sgodsell, enough of this, just ask your Mom to buy you an iPhone 6S 16GB, that one will be affordable to you, then you can finally own an iPhone. Your cries for help are getting seriously desperate and you are reaching far too much mate.

2. abhi0502

Posts: 9; Member since: Mar 07, 2015

Inshort Apple may be trying to apply the same strategy as oneplus does by introducing 2 varients every 6 months.

3. User123456789

Posts: 1159; Member since: Feb 22, 2019

And of course no tech site will bash them for doing it.

5. kotan24

Posts: 320; Member since: Oct 29, 2012

Why should they?

9. User123456789

Posts: 1159; Member since: Feb 22, 2019

All complain about Sony doing it. Of course not against OnePlus. So, if one is bashed. Other have to be too.

4. joshuaswingle

Posts: 657; Member since: Apr 03, 2018

It would actually be more like Samsung. Standard iPhones in H1 and Pro iPhones in H2. Equivalent to Galaxy S in H1 and Galaxy Note in H2.

11. joey18

Posts: 682; Member since: Jul 20, 2010

ios 14 has to be better

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