The iPhone 12 and 5G might lead to a huge sales super cycle for Apple

The iPhone 12 and 5G might lead to a huge sales super cycle for Apple
iPhone 12 Pro concept render

The iPhone 11 series has been selling quite well since it launched in late September, but if new reports are to be believed, Apple is targeting significantly higher sales for next year’s iPhone 12 series.

The iPhone 12 could start a new sales super cycle


Citing supply chain sources, DigiTimes claims Apple has already sent iPhone 12 shipment forecasts to its most important partners. The idea is for them to start preparing now because the company is expecting a so-called ‘super cycle’ next year which will put a significant amount of extra pressure on suppliers. Apple last experienced a super cycle back in 2014 when it released the iPhone 6.

The increased demand will reportedly be fueled by the adoption of 5G and could lead to a huge 30% jump in new iPhone sales, pushing the combined number of iPhone 12 sales by the end of 2020 to 100 million units. For reference, Apple is forecasting 70-75 million iPhone 11 shipments this year and annual growth usually sits somewhere between -5% and +5%. 

Most analysts and reports seem to agree that iPhone sales will grow next year thanks to the arrival of 5G compatibility, but the numbers predicted vary massively. A separate report published less than one month ago by Nikkei Asian Review, for example, claimed iPhone 12 sales will total just 80 million units by the end of 2020, putting annual growth somewhere between 6% and 14%. 

Regardless, we’re still 10 months away from a release. Therefore, there’s still plenty of time for Apple to adjust its iPhone 12 sales forecasts as demand becomes easier to measure.

iPhone 12 and iPhone 12 Pro specs, features, and release date


For those of you wondering, the iPhone 12 and iPhone 12 Pro are expected to introduce a range of upgrades beyond the 5G integration mentioned above. These will include changes to the front panel, revised internals, and extra cameras. 

Rumors indicate the standard iPhone 12 will stick to a 6.1-inch display but replace the LCD technology with OLED. As a result, slimmer bezels to match the ones found on this year’s iPhone 11 Pro are predicted. Other modifications will include the next-gen A14 Bionic paired with 4GB of RAM and probably 64GB of internal storage.

The rear panel will probably remain largely unchanged but an extra camera is to be expected. Specifically, Apple may add either a 2x telephoto zoom lens or the advanced 3D sensor that’s rumored for the iPhone 12 Pro series.

Speaking of the Pro-branded models, reports indicate the Pro and Pro Max will adopt 5.4-inch and 6.7-inch displays respectively. The change in size should make the iPhone 12 Pro much more compact than its predecessor but probably won’t affect the size of the iPhone 12 Pro Max because of the likely slimmer bezels.

A revised notch on these phones is largely rumored, although the specifics haven’t yet been revealed. It will be joined by a quadruple-camera setup on the rear that includes the advanced 3D system mentioned above. 

As for the internal setup, Apple’s yet-to-be-announced A14 Bionic will lead the way alongside 6GB of RAM, according to reports. Hopefully, the company will also upgrade the base internal storage to 128GB but Apple’s love of profit means this is far from guaranteed.

Both the iPhone 12 and iPhone 12 Pro smartphones should make their international debut at Apple’s annual September event. History suggests this will take place on Tuesday, September 8, and precede a release on Friday, September 19.

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16 Comments

1. User123456789

Posts: 1141; Member since: Feb 22, 2019

Dear phone arena, your concept of new iphone 12 pro cam arrangement will be used for huawei nova 6. Make the concept for pixel 5. Maybe google uses too. Without notch , of course ....

2. tbreezy

Posts: 165; Member since: Aug 11, 2019

Cannot wait for next year’s iPhones even though I know my XS Max will be well supported with updates well past 2024 probably, when most other phones on rival OS launched next year are long forgotten and worthless. XS Max will make for a great backup while the iPhone 12 Pro Max will be a great daily driver for years to come. :D

7. User123456789

Posts: 1141; Member since: Feb 22, 2019

It will be much slower by 2021.

8. midan

Posts: 3112; Member since: Oct 09, 2017

I don't think it will, it's so powerful already, just like my old X too. IPhone chip is two years ahead of androids.

10. darkkjedii

Posts: 31594; Member since: Feb 05, 2011

Too bad its RAM management isn't.

12. Vancetastic

Posts: 1753; Member since: May 17, 2017

I'm going to go out on a limb and guess that you won't get any answer to this.

14. darkkjedii

Posts: 31594; Member since: Feb 05, 2011

I highly doubt it. Those countless YouTube videos, of the iPhone getting its butt handed to it in RAM management, are game set match.

13. Budhainthemood

Posts: 103; Member since: Mar 03, 2018

Oh, really? Another "expert", who post garbage talk without even have smelled an iPhone, let alone owned one. Ever. Keep trashing, Johnny.

16. LetThereBeLight

Posts: 116; Member since: Nov 20, 2014

Phones get slower with time but not because the hw gets old because they put it to the update for you to think it gets old and go buy a new one.

4. Derekjeter

Posts: 1555; Member since: Oct 27, 2011

I don’t understand why anybody in the US would buy a 5g phone? You guys do know it’s only available in less than 1% of the US? And those people who actually have access to it are having issues getting signal to penetrate any type of wall.

5. joshuaswingle

Posts: 653; Member since: Apr 03, 2018

By 2021 5G networks will be much more widely available. It makes sense for people to start upgrading to 5G phones next year if they plan on keeping their phones for 3+ years because they'll eventually be able to take advantage of the higher speeds. Basically, you're buying a future proof device.

6. tbreezy

Posts: 165; Member since: Aug 11, 2019

You do realise that 5G is an ONGOING rollout right? And that by the time these launch there will be wider coverage....right? Are you suggesting everyone must wait until there is 100% 5G availability? Because that would take forever.....Derek.....Jeter.

9. Stormrider

Posts: 71; Member since: Aug 30, 2016

I don't understand why anybody in the world would buy a 5G phone. You can stream 4K content, download apps and open web pages instantaneously. What's the point of a faster connection exactly ? Except cancer.

11. Vokilam

Posts: 1368; Member since: Mar 15, 2018

I’m with you. I have been reading up on 5G. I don’t think I want to expose my body to more refutation than what we’re already doing with 4g, WiFi signal, and EMF. I’m contempt with current speeds. I think I’ll hold off.

15. darkkjedii

Posts: 31594; Member since: Feb 05, 2011

Then you might not wanna breathe the air either.

17. Vokilam

Posts: 1368; Member since: Mar 15, 2018

Yeah moved out of the city two years ago - air is better here.

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