Apple poaches Nokia executive in an attempt to improve iPhone sales

Apple poaches Nokia executive in an attempt to improve iPhone sales
Apple announced recently that it has appointed Ashish Chowdhary as its new India operation head, industry sources told IANS. Ashish Chowdhary currently works for Nokia Networks as Customer Operations Officer, but come January 2019 he'll be joining Apple, The Economic Times reports.

The information has been confirmed by Nokia Networks earlier today, so the information seems to be 100% accurate. The Finnish company said that Chowdhary will continue to work for Nokia until the end of the year, but that starting next year he'll join another company.


In an attempt to boost the company's market share in India, Apple chose Chowdhary to lead its operations in the country. Chowdhary's expertise and knowledge of the local industry recommend him for the leadership position at Apple, as the Cupertino-based company is trying to improve its financial results in one the fastest growing markets after China and the United States.

Apple India lost a few executives back in August, so the new appointment is seen as an important part of the ongoing reorganization of the company's leadership team. Also, Apple sold a pathetic number of iPhones in India last year (3.2 million units) and has a 2 percent market share, so there's definitely room for improvement.

FEATURED VIDEO

29 Comments

1. darkkjedii

Posts: 31616; Member since: Feb 05, 2011

Hell, they could poach me, and get it 100% brutally honest from the Jed. 1. Too expensive 2. No new killer features 3. Very boring OS 4. No (as in zero) multitasking, only fast app switching, and background app pausing 5. Failure to take any real advantage of these larger screens (5.5 5.8 6.1&6.5). 6. Same static grid of icons UI (hope iOS13) changes that 7. A lotta issues and #gates, for an update that focused on stability and performance. There Apple...all done, now where’s my check?

2. EC112987

Posts: 1216; Member since: Nov 10, 2014

Yup!! Price alone is a problem

3. bragzter

Posts: 53; Member since: Feb 21, 2012

Lower the price. There are better devices that cost less

68. ShaikhJGI

Posts: 361; Member since: Jan 10, 2014

By lowering the price, they don't have to sell it for cheap, just give us the same price as in US & there you have our money. Before you say about taxes & all, almost all brands sell at very competitive price here in INDIA except Apple. Ex: I bought a 512 GB Note 9 on launch for $1050 here in INDIA which is $200 less than US prices plus not to forget freebies like Gear Sport smartwatch. On the contrary, iPhone XS Max 512 GB was launched for $2070 in INDIA It now sells at $2090 more than launch price :O. I mean $1450 US pricing is already insane for a iPhone XS Max 512 GB on that Apple charges $600+ premium for selling in INDIA which is already price sensitive. For this price I will get 2 Galaxy Note 9's of 8GB Ram & 512 GM memory which is way better deal for me.

4. KingSam

Posts: 1505; Member since: Mar 13, 2016

You have one of the most expensive product lines in one of the most price seems sensitive markets.

5. SIGPRO

Posts: 2817; Member since: Oct 03, 2012

Most boring OS and phone, no wonder. Plus the prices are ridiculous!

7. Peaceboy

Posts: 640; Member since: Oct 11, 2018

Meanwhile the most boring phone in the planet is raking the most profit. Its not 2007 anymore, price gets high. You have to wonder when the phone gets a higher price without new changes from its previous generation. On the other hand, third party resellers are still selling iphone X and earlier iphones.

13. darkkjedii

Posts: 31616; Member since: Feb 05, 2011

Stop blindly defending Apple giving you less for more money, they don't know you exist, and don't care.

67. lyndon420

Posts: 6883; Member since: Jul 11, 2012

That's always the last resort go-to-argument.

9. kevin007in

Posts: 327; Member since: Oct 28, 2015

Many issues with apple------ Price, boring design, similar features as previous generation iphones, okay camera (we need excellent not okay camera) , very boring UI., no real multi-tasking ,

14. OneLove123

Posts: 1262; Member since: Aug 28, 2018

Maybe, they will let me hide the icons? I can't even see my kids in the screen savers because the icons are everywhere.

21. rouyal

Posts: 1583; Member since: Jan 05, 2018

Hide them on another page. Or in folders.

66. cmdacos

Posts: 4333; Member since: Nov 01, 2016

Lmao!!

69. darkkjedii

Posts: 31616; Member since: Feb 05, 2011

LMAOOOO

16. redmd

Posts: 1948; Member since: Oct 26, 2011

The price is main factor. Many Indians are practical nowadays. Many phones available in India can be had at half the price of iPhone with all the features and more. Apple branding alone just doesn't cut it anymore.

18. perry1234

Posts: 654; Member since: Aug 14, 2012

For those commenting on the price, let me just put this important piece of information out there : iPhones in India are *way* more costly than in USA , and I am comparing only the unlocked devices , not the carrier subsidised, locked devices. Almost everyone I know and myself have got someone from the States to carry one with them while coming here. I know it's only partially Apple's fault.

19. worldpeace

Posts: 3135; Member since: Apr 15, 2016

As if those nokia guy can do any good.. Just look at Nokia's sales number. They should hire executives from Huawei and Xiaomi to boost their sales on China and India.

22. Subie

Posts: 2427; Member since: Aug 01, 2015

Give them a break - HMD Global just got the brand back into the game 2 years ago. And considering they're showing good year over year growth so far I think they'll stay the course. https://www.phonearena.com/news/HMD-Global-Nokia-top-10-manufacturer_id107347 A good solid(and rising) competitor like Nokia is what the Android market needs IMO. Their software support alone (for even the lower priced devices) speaks volumes...

25. kanagadeepan

Posts: 1278; Member since: Jan 24, 2012

Apple is doing everything except decreasing the price of iPhones in India. But they will know late the hard way, that anything but decreasing the price will bring ZERO or even negative improvements only...

64. ryq24

Posts: 876; Member since: Oct 17, 2011

They should hire Xiaomi or oneplus marketing head.

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.