Apple has tried making a titanium iPhone, but failed; Essential made one, but it is "not for everybody"


The Essential Phone has just gone official, and it's a lush concoction: it ditches the common aluminum in favor of a more premium, titanium frame, it swaps the glass back for ceramic, and it is packed with the most powerful hardware out there and a novel magnetic modular system. And it's not yet ready. You can reserve the phone for $700, but there is no release date just yet.

But if you like it, you'd still better reserve it now because the Essential Phone is "not for everybody", according to Jason Keats, head of product architecture at the company.

In fact, that's what makes it awesome: "We’ve gone after technologies and methods of manufacturing that aren’t designed to support 50 million devices," Keats says. While companies like Apple are forced to choose material and strategies that scale well for 50 million plus people each quarter, Essential has the luxury of being new and not needing to sell 50 million in a quarter. This means that it can use technologies that might be available for a manufacturing gig on a lesser scale. Companies like Apple would be forced to reject those for their flashy and popular gadgets for obvious reasons, but Essential does not need to.


This is not just talk: the Essential Phone is made of titanium, a material that is especially tough to machine.

"So we literally traveled around the world to find somebody who could process in a different way," Keats says. And they did: they found a relatively small German shop that injection molds titanium.

Essential engineers even proudly say - off the radar - that Apple tried to build the next iPhone from titanium, but simply could not.

This means that your Essential Phone could be special. In a way that a luxurious Swiss watch is special. In a way that an iPhone cannot be. At the very least, it will not be a commodity.

“You know it’s going to be a little exclusive,” Keats sums it all up about the Essential Phone. And we take notice.

source: Wired

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19 Comments

1. Bankz

Posts: 2543; Member since: Apr 08, 2016

Making the essential all the more impressive. Honestly, cant wait till sept to see what the iphone 8 brings too much potential tech to pass up.

17. omnitech

Posts: 1131; Member since: Sep 28, 2016

LOL did you read the article? If the iphone is tethered to something that can be manufactured by the millions and this company is not. Why do you expect even half those rumors to be true is beyond me. You are getting the iphone 7s this year and that's it.

2. Bankz

Posts: 2543; Member since: Apr 08, 2016

Btw, the only phone that now consumes my imagination is the lg v30. That mock-up is just downright fantasy. That and the iphone 8.

3. lyndon420

Posts: 6788; Member since: Jul 11, 2012

Nice. Now this sounds like a 'premium' handset. Very intriguing.

4. slannmage

Posts: 289; Member since: Mar 26, 2013

I want plastic back, sick of all these metal phones.

18. KingSam

Posts: 1448; Member since: Mar 13, 2016

Good meme. XD

5. rebretz

Posts: 114; Member since: Dec 26, 2011

I want composite material. Lightweight and strong but still with some flexibility.

6. alexkim92

Posts: 21; Member since: Mar 29, 2017

I wonder how they are going to mass-produce it...

9. alexkim92

Posts: 21; Member since: Mar 29, 2017

It made me to think this though. You know if you look at cars, their bumper, etc are made out of thin aluminium so that they absorb the impact when crashed. I wonder how this phone is actually better than iPhone or Galaxy. Because yeah, it may be more scratch-resistant, but when you drop it, your phone may just bounce around giving the front glass more chance to break. It may be the case that titanium transmits the majority of impact to the front glass causing it to crack more easily.

12. Nopers unregistered

Not only that, there will be next to no shock absorbance so the glass and LCD will be more likely to break.

7. jove39

Posts: 2146; Member since: Oct 18, 2011

Good job on use of titanium. iPhone build quality is terrible. It just looks pretty, sitting on table.

13. tedkord

Posts: 17356; Member since: Jun 17, 2009

The iPhone build quality isn't terrible. It's not as amazing as hardcore fans would have you believe, but it's still very good.

10. frustyak

Posts: 248; Member since: Mar 08, 2010

From their "Manifesto": "Premium materials and true craftsmanship shouldn’t be just for the few." but.... It's $700. And “You know it’s going to be a little exclusive” Which is it?

19. AmashAziz

Posts: 2923; Member since: Jun 30, 2014

Was thinking the same.

11. cnour

Posts: 2305; Member since: Sep 11, 2014

Titanium from outside BUT Android from inside!!!!! No, thank you.

14. tedkord

Posts: 17356; Member since: Jun 17, 2009

So, toughest material outside, most powerful, flexible and functional OS inside. I can see why that would scare you.

16. Sealblaighter

Posts: 428; Member since: Jan 26, 2014

Damn, since I am not the USA I can not pre order it! This is not fair!

20. omnitech

Posts: 1131; Member since: Sep 28, 2016

Should have a sapphire display if they want to capitalize on something Apple can't do because they can't do it in bulk.

21. omnitech

Posts: 1131; Member since: Sep 28, 2016

Titanium or tungsten carbide frame. Ceramic back. And sapphire display would be perfect. Won't be drop resistant much but would be difficult to scratch.

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