Apple gets aggressive in India, cuts the price of the Apple iPhone 6s and iPhone 6s Plus

Apple gets aggressive in India, cuts the price of the Apple iPhone 6s and iPhone 6s Plus
To combat what has been characterized as "flagging sales" in India, Apple has cut the price of the Apple iPhone 6s and Apple iPhone 6s Plus by as much as 21% in the country. The two handsets were launched in India on October 16th. According to Tarun Pathak, senior analyst at Counterpoint Technology Market Research, this is the first time that Apple has been compelled to cut the price of its latest iPhone models in India just two months after the launch. That would indicate that the company is having an issue with weak iPhone sales in the market.

One of India's top online retailer currently has the Apple iPhone 6s priced at 48,499 Indian Rupees ($732 USD) for 16GB, 62,849 Indian Rupees for 64GB ($948 USD) and 74,940 Indian Rupees for 128GB ($1131 USD). At launch, the price range of the iPhone 6s was 62,000 Rupees ($936 USD) to 92,000 Rupees ($1387 USD) indicating a drop in price between 18%-21%.

The same Indian e-commerce company has the Apple iPhone 6s Plus priced at 61,999 Indian Rupees for 16GB ($935 USD), 75,499 Indian Rupees for 64GB ($1,139 USD) and 85,999 Indian Rupees for 128GB ($1,297 USD). The price cuts are necessary in India where a weak currency, low wages and high taxes on imports have forced the price of the iPhone to be several hundred dollars more than its price in the U.S. Despite these headwinds, for the first time ever in India, Apple had $1 billion in revenue over a 12 month period. While that was an increase of 44% year-over-year, net profits doubled during the same time period.

With the drop in price of the new models, the price gap between the Apple iPhone 6 line and the Apple iPhone 6s line has declined, which could lead to more upgrades from Indian iPhone users. Meanwhile, Apple has slashed the price of what is now considered its entry-level handset, the Apple iPhone 5s. Back in September, this model was priced at 44,500 rupees ($663USD). Three months later, the iPhone 5s can now be bought for 24,999 rupees ($372 USD). That is a 44% price cut.

Historically, the current quarter has been the strongest for the iPhone in India as the latest models are usually launched during the three months ended in December. While the price cuts might help manufacture demand for the new iPhone units, one bit of caution was uttered by Counterpoint Technology analyst Panthak. Noting the huge difference in price between the sharply discounted iPhone 5s and the current iPhones, the analyst fears that the 2013 Apple flagship will cannibalize sales of the iPhone 6s and iPhone 6s Plus in India.

source: TimesofIndia via AppleInsider

Related phones

iPhone 6s
  • Display 4.7" 750 x 1334 pixels
  • Camera 12 MP / 5 MP front
  • Processor Apple A9 APL0898, Dual-core, 1840 MHz
  • Storage 128 GB
  • Battery 1715 mAh(14h 3G talk time)
iPhone 6s Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 12 MP / 5 MP front
  • Processor Apple A9, Dual-core, 1840 MHz
  • Storage 128 GB
  • Battery 2750 mAh(24h 3G talk time)



1. TyrionLannister unregistered

That was pretty much expected. Selling a 16 GB phone for almost 1000 $ was screaming ' don't buy me'. And selling 5s for 650$ was plain dumb( not as dumb as one who purchases it at that price though).

18. Sidewinder

Posts: 515; Member since: Jan 15, 2015

In India iphones are bought like a jewellery or a fashion item. Here in Indian people spend millions on jewellery and iphones are more of a status symbol of one's wealth than just a phone. But reducing the price was a good move from apple's part. It'll definitely move more stocks and in return reap more profits. Afterall the 5s is pretty much outdated and this is a good way to clear the stockpiles

38. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

This is the same in many countries outside the USA. In the Philippines the iPhone is also a status symbol to try to show wealth. What is funny though like in the case of my wife, she had family members who have iPhone (though older models) but they are far from wealthy. In fact one kid had to quit college until the other finishes college because they cant even afford to send them to college at the same time. Tuition is equal to $1000 USD per month which here in the USA is cheap. For for someone who's income is less than $500USD, its a lot. Yet one of the parents quit her job when they were already struggling with 2 incomes.

30. ShaikhJGI

Posts: 361; Member since: Jan 10, 2014

Hi Tyrion, here in India S6 Edge Plus 32GB costs around $800 now. Which one you suggest? iPhone 6s 16GB $735 or S6 Edge Plus 32GB $800? (Thanks in Advance) However I am bit dissappointed that difference between 16GB & 64GB iPhone is almost $220 which is insane :(. We could get a very good phone for that price. And PA too is playing a biased game here. Weak currency? High Import taxes is the reason for Cost of iPhone to be very high huh PA? Then why its not applicable to Xiaomi, OnePlus, even Samsung? Why its only applicable to Apple.

31. TyrionLannister unregistered

Poor currency has no relation with phone price in dollars. I honestly don't like either of these phones. Note 5 is objectively superior to s6 edge plus, which makes me question the existence of the s6 edge plus. And a 16 GB phone simply isn't worth it in 2015, no matter the price. If you need a normal sized phone, no phone beats the s6 performance per price currently, which costs less than 600 $. I am using it since launch date and still won't switch it with any other phone. If you're into phablets and live in India, G4 or note 5 are great buys. Note 5 is better and costs more for it. Your choice. There are great phones available. But Sony, Apple or even Htc has stupid prices for their phones currently. I would buy a one plus or xiaomi in budget. And Samsung or LG on high end. Nothing else makes sense thanks to their prices. Hope I helped.

33. Ruturaj

Posts: 1484; Member since: Oct 16, 2014

Totally agree with you, S6 and note 5 are best choices right now, S6 is pretty well priced compared to other phones in india, you can get it for like $500 and note 5 for like $686. @shaikh here's the link for best phone prices online

39. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

That is false. The value of local currency does effect prices for US products. But their is always more to it. Consider this. Smasung because they ship far mor eproducts to various countries, may have worked out a tax deal which healps keep their product proces low. Apple only has 3 products, the iPhone, the Mac and Apps. Everything they sell falls into those 3 categories. Not enough to use a bargaining tool to pay less taxes. Have you noticed the trend? Every brand of phone on the planet even ones that supercede the iPhone like the S6 models are all cheaper in nearly every country including the USA compared to the iPhone. The S6 Edge Plus is equal to the Note 5 in everyday. The only different is the Pen and the Spen apps. With the S6 Edge you can download the SPEN SDK for Samsung devices which would allow you to write using Samsung apps like SNote. Its not as accurate as using the WACOM hardware, but its very usable. Value of currency does play a role, you can just omit it. But again, comparing the fact it costs Samsung $280 to make the S6 and Apple pays $220 for an iPhone, how is it the iPhone costs considerably more? Look how much it costs in the USA. The Galaxy S starts @ 599 vs the iPhone at $649. What is the iPhone better at over the S6? NOTHING! It just costs more because its Apple. As long as morons continue to buy at the high price, what reason would you drop it? The claim that mostly rich people buy iPhones is simply false. because rich people in the USA only make up 3% of the population. We have 350M people in the USA. Even though Apple has the high sales here, there yearly US sales arent even a third of the population. Apple sold 200M phones last year. 1/3 of the US population would be roughly 116M people. So it would seem the vast majority of buyers are average Joes. So it is simply why Apple charges more, its not because the phone is worth it; its because people keep buying. If I could sell a product that cost me $100 to make for $1000 and it sells year over year, why woulld I drop the cost?

40. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

The Note exists because of the S. The Note is basically a Galaxy S with WACOM hardware and features and apps adapted to work with the unique hardware from WACOM. If you took the SPen out of the Note, it would just be an S with a different shape. I dont know how the Note is better than the S6 Edge Plus. They both are identical with hardware with exception of the WACOM hardware. The SPen makes the Note unique, whether that makes it better than the S6 Edge Plus is very debatable. Since I owned both, i would say both are equal beast in their own right. The SPen is an advantage if you need it or it's just an accessory if you don't.

37. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

What they spent is equal yes to $1000USD, but look what country it is being sold in. That is why its so high. No phone is worth $1000 period. Considering there are other options that offer better features and hardware for less money, only a fool would pay $1000 for a phone. Even if I was rich and I have a fair amount of cash, I would never pay $1000 for a phone. I was pissed I paid $939 for the 128GB S6 Edge. Will NEVER do that again!

2. iusshpandeh

Posts: 250; Member since: Jul 23, 2014

iPhone 5s 32 GB must be around $450! $650 is too much; and people are saying Lumia and Priv are expensive!

3. f_u_006

Posts: 121; Member since: Mar 19, 2014

APPLE IS BULLs**t!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

4. avishekmukherjee

Posts: 362; Member since: Apr 09, 2015

Apple should launch a Cheap IPhone :/

19. Life_Engineer

Posts: 37; Member since: Jun 28, 2012

This iPhone is already a Sheep iPhone!

35. xondk

Posts: 1904; Member since: Mar 25, 2014

As long as people buy their iphone at the price they are placing it without question and in the numbers they are selling them, they have absolutely no reason to go cheaper.

7. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

Plus Indians are notorious penny-pinchers

14. ullokey

Posts: 182; Member since: Jul 28, 2015

Are you sure? ;)

28. strangeprotocol

Posts: 16; Member since: Aug 15, 2014

Lol, are you sure bruh ? When was the last time you bought a phone on full price ? You cant afford to buy phones on subsidized "contract" let alone full price but would berate Indians for being penny pinchers. Get back to your trailer you white trash caucasion.

9. Tziggy14

Posts: 625; Member since: Sep 02, 2014

Desperation at its finest. Doesn't Apple know Indians are extremely price-sensitive compared to other markets.

10. GreenMan

Posts: 2698; Member since: Nov 09, 2015

India, a country where the majority earns just 90 USD per month, considering an iPhone is insanity for the most of them. Guess, Apple don't care about you if you ride a bicycle to work. Buy a 3,000km rail ticket for 10 Euros and call it a luxury. Or perhaps get your haircut for 30 Cents... To them, Apple says: F**** you and your little bicycle, Al-Cheapo. Whereas most other Smartphone manufacturers notably Samsung and Microsoft have sympathy for the poor, hats off to them...

43. rishi82011

Posts: 2; Member since: Dec 22, 2015

but this case got reversed . indian showed greedy n egoist A**le to get lost . go n do some mathematics to sell your products in worlds most competitive market .and for this company needs to learn from indian because they do have dump money conscious in their management. and in the near future company have to think thrice to launch a phone in India with global price std. not for their profits only.

11. AkoSiKuting

Posts: 88; Member since: Dec 09, 2015

Good news for Indians, i hope i can migrate there

15. ullokey

Posts: 182; Member since: Jul 28, 2015

We are the most racist bunch of the lot. Dont come here unless you are brown :P

13. killer7D

Posts: 551; Member since: Sep 18, 2014

In my country, the unlocked 64 GB iPhone 6S is being sold for around $ 740. This is similar to the price of 16 GB Variant in India but still: I will not even pay that much for such a phone.

16. Tizo101

Posts: 595; Member since: Jun 05, 2015

This screams desperation, I also read somewhere that in the US the iPhone 6s can be both for $1 on contract - i guess their sales are not impressive.

21. MiAnyemi

Posts: 34; Member since: Apr 02, 2014

What do you expect? IPhones will always be cheaper in its homeland compared to other markets across the world.

47. coldspring22

Posts: 349; Member since: Feb 28, 2015

you mean China, where iphone gets cranked out by Foxconn?

17. Tizo101

Posts: 595; Member since: Jun 05, 2015


20. Lycan155

Posts: 254; Member since: Nov 24, 2013

Here in saudi arabia the iphone 6s 64 gigs is 855 dollars , it is expensive but it is certtainly one of the best purchases i made , amazing phone suits my needs with its great simple os and amazing AppStore and after sales good service

23. Astonvan

Posts: 237; Member since: Aug 14, 2015

Simple OS?? May i know how you you move one or two songs to your simple OS powered phone

24. Lycan155

Posts: 254; Member since: Nov 24, 2013

I meant navigating through the os is easy and the interface is clean and looks beautiful but definitely android is miles ahead of ios in terms of transfering files , this is why i will never abandon android , ihave the lenovo tab yoga plus a beast of a tablet

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