Apple exploring the prospect of an iPad mini to rival Amazon's Kindle Fire in the future?

Apple exploring the prospect of an iPad mini to rival Amazon's Kindle Fire in the future?
Apple could be exploring the possibility of launching a “mini” edition of its iPad tablet in response to the Amazon Kindle Fire. At least that’s what Ticonderoga Securities analyst Brian White wrote after his trip to China and Taiwan, where he met with component suppliers. The “mini” in this case refers more to the price segment rather than the screen size which may or may not be smaller.

This would reportedly allow Apple to enter the "more price sensitive consumer segment," while effectively blocking Amazon’s attempt to rival it in the tablet space.

"We believe this lower priced iPad could be priced in the mid-to-high-$200 range. We expect this will be followed by a much more powerful, feature rich standard-priced iPad 3 in (the second quarter of 2012)," White shared in a note to investors.

Now, we have previously heard about Apple launching an iPad this fall, or at least earlier than its yearly spring routine, but there were little facts to back up such talk. Let us also remind us, that numerous rumors pointed out that Cupertino is readying two iPhones for launch, one of which was said to be more affordable, but again the reality has failed to match it, partly creating some sense of a disappointment.

There are two more reasons to doubt this. First, Apple has never been a company driven by what its rivals do. Take the iPhone 4S as the most obvious example - even though everyone was going with 4-inch and bigger screens, Apple kept their 3.5-incher. Second of all, the Amazon Kindle Fire hasn't exactly proven successful. It did indeed generate a lot of hype, but a) it was carefully demonstrated, not given to reviewers to play with it, which is a strong signal, responsiveness might still be worked on, b) it's still more than a month away from an official launch.

So bottomline from this seems to be not to get your hopes too high. There’s plenty to be seen in the near future, including a new bigger-screened slate from Amazon, if we are to believe all rumors. Now, how would you rate the “mini” iPad on your own rumor scale - credible or not?

source: AppleInsider

Related phones

iPad 2
  • Display 9.7" 1024 x 768 pixels
  • Camera 0.7 MP / 0.3 MP VGA front
  • Processor Apple A5, Dual-core, 1000 MHz
  • Storage 64 GB
  • Battery 6944 mAh
Kindle Fire
  • Display 7.0" 1024 x 600 pixels
  • Processor TI OMAP4, Dual-core, 1000 MHz
  • Storage 8 GB



1. bobfreking55

Posts: 866; Member since: Jul 15, 2011

They have no right anymore! They sued samsung with the original galaxy tab and after how many 7 INCH TABS, they think of imitating now?!! All companies must SUE APPLE NOW.

10. dacastrator

Posts: 232; Member since: Sep 22, 2011

yeah, Apple is a douchbag.

21. MichaelHeller

Posts: 2734; Member since: May 26, 2011

I'm willing to bet this is nothing but BS from "analysts". Link bait about an iPhone mini was "predicted" when Android started eating away at the iPhone market share. Then, an iPad mini was predicted when the Galaxy Tab first hit. More likely, Apple will stick to its business plan, and if we see an iPad mini, it won't be until 2013 at the earliest.

32. bolaG

Posts: 468; Member since: Aug 15, 2011

I'm waitting for the windows tablet to start rolling out. iOS Android and who ever else wont compare to its awesomeness

34. remixfa

Posts: 14605; Member since: Dec 19, 2008

totally agree michael. besides, if the fire catches.. um... fire.. and starts burning away at apple's sales, apple wont respond with a competing product. Apple's track record says they will sue for something instead.

51. ardent1

Posts: 2000; Member since: Apr 16, 2011

Michael: Apple can sell a reburised iPad Wifi with 16 GB for $299. The mini will be a lower cost version of the iPad 3 to bring iPad to the masses. Given the economy of scope and economy of scale and learning curve to date -- it will probably cost Apple less than $200 for the parts and labor and could sell the 9.7" for $299 only at Apple stores and to enhance their margins. Apple already has the brick and mortar stores and online distribution or ecosystem in place. Why buy a Fire at 7" for $199 when you can the 9.7" iPad Mini with iOS 5 for $299. For the extra $100, you get about twice the viewing area and the "Apple" experience.

46. E.N.

Posts: 2610; Member since: Jan 25, 2009

I'm still waiting for the iPhone nano to be announced....

2. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Funny how the Kindle Fire is now altering the Apple iPad. I knew the Apple iPad's days were numbered & that an Android tablet would challenge it. Well guess what that tablet is the Kindle Fire, plus real soon quad-core tablets are going to start shipping. There goes the iPad's lead, down the drain. 2012 will be HUGE for Android, ESPECIALLY in the tablet market!

12. ayephoner

Posts: 858; Member since: Jun 09, 2009

who are the sheep? every fandroid says the same stuff over and over. i like how the 2012 quad core android tablets are going to kill the ipad. which ipad? the one that will launch in early '12 that you know nothing about? oh, ok. i like how this makes apple evil. they invented the tablet market (not the tablet). i always hear how much you guys like innovation and the market being pushed forward, then you go and post stuff like this in an apple article. Hypocrites.

15. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Dude what are you talking about? Apple didn't invent the tablet market. You have to invent the tablet in order to invent the tablet market. You are a walking oxymoron. That made no sense what so ever. Apple may dominate the tablet market NOW (that is what I think you are trying to say) but that was the same with the iPhone. Apple was dominating the smartphone market with the Apple iPhone but then Android moved past them as the world’s number 1 OS. Thus almost reaching 1,000,000 daily activations. The same is going to happen to the tablet market. The first company to challenge Apple was Google’s Android, that was for smartphones & now it will be for tablets. This is just pure history repeating itself. What is hypocritical about that?

16. ayephoner

Posts: 858; Member since: Jun 09, 2009

there was no tablet market before the ipad, thus apple invented it. android needs a REAL tablet OS with REAL dev support before they can challenge the ipad. i dont see that happening within 12 months. windows 8 tablets are going to be the real challenge to the ipad and android will never take a majority of the tablet market. at least align your apple hate with the right company.

18. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Dude you need to STOP right there. There WAS a tablet market whether you want to believe it or not, so you need to acknowledge it. I can't take you seriously if you keep saying Apple invented the tablet market. That is beyond stupid! Apple might have capitalized on the tablet market BUT it was there before. Dude have you heard of Android Ice Cream Sandwich. It's optimized for multiple-core processors. That includes dual-core & quad-core. So THAT is happening & it won't be in the next 12 months, it looks like before Thanksgiving so what on this good planet of ours are you talking about? How can you even refute that? The only thing you are correct about is the Windows 8 tablets. Those tablets along with the new quad-core tablets from Android & the Kindle Fire will eat very heavily into Apple's iPad domination. 2012 will be the year where Apple's iPad armor will get severely damaged.

22. ayephoner

Posts: 858; Member since: Jun 09, 2009

alright, i'll concede semantics. let me rephrase for you: the tablet market was infinitely smaller prior to the ipad, which ESTABLISHED the tablet market. you pretending that there is some "stupid" error in what i wrote based off my exaggerative choice of words is beyond stupid. ICS is yet to be announced, but rumors are nice. quad core processors are nice, but yet to be announced. their functionality, their ability to sell, their sales compared to the ipad's, all you have is speculation. i hope you are right. sales being spread across different manufacturers and different OSs is good for the consumer. but, so is apple releasing another platform.

25. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Listen I told you from the very first response that you were incorrect in saying that Apple invented the tablet market, then you & I quote say this "there was no tablet market before the iPad, thus apple invented it." So how can you in turn say this "you pretending that there is some "stupid" error in what I wrote based off my exaggerative choice of words is beyond stupid." How can you have the gall to call me stupid? You are right Android Ice Cream Sandwich is yet to be announced because out of respect to Steve Jobs death. If he were alive you couldn't say that. So please let's not pretend & face the facts that Android ICS is real & that quad-core tablets are real as per NVIDIA's Tegra 3. Also Apple can't keep that tablet market share for ever. The Kindle Fire proves that Android can sell a tablet. They are going to shatter the opening day tablet sales. If that is not good enough then what is? People are sick of the same old same old Apple is offering. The Apple iPhone 4S is the same old same old, the iPad 2 is the same old, same old, & iOS5 is the same old, same old. Now Android is new & fresh, once Android ICS hits you will see that, also the Kindle Fire is new & fresh thus the sales records it's going to get, & finally those new quad-core tablets running ICS, again new & fresh something Apple is sorely lacking right about NOW! Apple is a one trick pony, while Android is a buffet of new & exciting things that are constantly evolving!

27. ayephoner

Posts: 858; Member since: Jun 09, 2009

going to, going to, going to. all you have is speculation. there were almost no tablets sold in 2009. in 2010 there were millions upon millions of tablets sold with the launch of the ipad. the ipad accounted for as much as 90% of tablet sales that year (even though it wasnt on the market until Q2). call that what YOU want. I call that inventing a market.

28. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Again you are just doing the same old, same old. Apple didn't invent the tablet market. lol It's funny you keep insisting but hey iSheeps do that. ayephoner whatever you say! Why stop there why not say Apple invented voice recognition because of Siri? lol Hey I think Apple invented glass & invented the glass market! You know because the iPhone 4 & 4S have it & sold millions. lol Ok I am now officially dumber because I spent too much time responding to ayephoner. Thanks a lot.

29. ayephoner

Posts: 858; Member since: Jun 09, 2009

abandon reason. sweet life. fandroid.

30. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

?!?!?!?!?!? LMAO

31. ayephoner

Posts: 858; Member since: Jun 09, 2009

how many tablets sold in '09? how many in Q1 '10?

33. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Look just because something performed well in the PAST doesn't guarantee it will perform great in the future. Don't believe me talk to Nokia, & RIM. I can promise you this, the iPad can't possibly hold on to this lead it has on the tablet market. There are way too many compelling choices that are going to come out very shortly. The Amazon Kindle Fire, the quad-core Android tablets, & those Windows 8 tablets you yourself admitted to being a competitor to the Apple iPad. The iPad is at the same point now that the iPhone was when it was overtaken. This is simple history repeating itself. Don’t know how to put it to you any better!

35. remixfa

Posts: 14605; Member since: Dec 19, 2008

can i play mediator here? lol apple did not invent the tablet. apple did not invent the tablet market. apple DID invent a DEMAND in tablets where there was very little before. How about that? :) And apple can not hold on to the lead. Closed source products always lose to open source products in the end.. its just the nature of the source. Apple DOESNT care what % of the market it has, as long as it can continue to bleed its customers dry and have a high mark up.. its fine. In the tablet sector, my guess is that 5 years down the line it will be windows, android, then iOS unless windows really bungles it up and/or iOS really changes up the OS which is the least functional tablet OS in the main market. If windows launches Windows8 tablet successfully and can market, the sheer amount of things that a true windows tablet can do.. especially compared to an ipad... will have it eat the market. Schools and businesses will go win8 over the others for the functionality.. ect ect ect. The tablet market is an infant right now, we are at the beginning of the race, not the end. Expecting leaders not to change along the way is idiocracy. It will probably change several times in the next 5-10 years.

38. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Hey it starts somewhere. This is the beginning.

40. ayephoner

Posts: 858; Member since: Jun 09, 2009

tablet market is not an infant, its a toddler because its over a year old. it was born April 3, 2010.

42. remixfa

Posts: 14605; Member since: Dec 19, 2008

ok, see, you just hurt your own arguement with the date.. i hope that was a joke. The tablet market is nearly 10 years old now. Its an infant. Why? Because not even 3% of the world has a tablet where the majority has a cell phone. Its in its infantile stages. When 10% of the world has a tablet, we can call it a toddler.

37. ayephoner

Posts: 858; Member since: Jun 09, 2009

whoa, whoa, whoa. why aren't we still talking market invention? i'll help you out. there were about 2 million tablets sold in '09. there were close to 20 million sold the next year with ipad being responsible for upwards of 16 million (with zero sales Q1). some figures have the ipad responsible for 95% of tablet sales in Q3 2010. NINETY FIVE PERCENT. TEN TIMES THE SALES IN ONE YEAR. ALL DUE TO THE ipad. invented the market.

39. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Dude you are a moron. Just because something sells like hotcakes doesn’t mean the market was invented. I can invent be best snack in the history of snacks & kick the Twinkie’s ass, it doesn't mean I invented the snack market. You already admitted that you were wrong & now you are back. Really?!? Are you that stupid? I don't care if only 20 tablets were sold, just because the iPad sells a billion tablets doesn't mean they, invented the market you fool! lol

41. ayephoner

Posts: 858; Member since: Jun 09, 2009

2009: no tablet market 2010: tablet market (thanks to ipad)

43. remixfa

Posts: 14605; Member since: Dec 19, 2008

obviously trying to mediate with a diehard isheep is pointless.. lol

44. ayephoner

Posts: 858; Member since: Jun 09, 2009

your "mediation" was just more fandroid trolling. thats all you or evo ever have to contribute.

48. remixfa

Posts: 14605; Member since: Dec 19, 2008

lol, typical iDiot response.. if you dont agree with me 100%, then you must be an evil troll from the "other side".. lol i wonder what its like in iBot world.. lol. these guys get a lil nutty.

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