Apple expected to report slow iPhone sales growth later today

Apple expected to report slow iPhone sales growth later today
After the U.S. stock market closes today at 4pm EST, Apple is expected to announce the results of its first fiscal quarter for 2016. These figures represent activity from October through December, and covers the all important holiday shopping season. Going up against a record quarter last year that saw Apple ring up 74.5 million iPhones, Wall Street sees growth of just sightly more than 1% to 75.5 million.

Have we reached a saturation point for the iPhone? This year's expected 1% growth compares to the 46% year-over-year gain in handset sales tallied by Apple during the 2014 holiday season. Things could be getting worse. Apple is forecast to sell 54.6 million iPhone units in the current quarter which ends in March. That would compare negatively to the 61.2 million units sold from January through March 2015, making it the first time in the history of the device that Apple would have to announce a quarterly year-over-year decline in iPhone sales. But we won't know that for sure until fiscal Q2 earnings are announced in April.

Most analysts don't see growth returning to the device until the launch of the Apple iPhone 7. By tradition, the iPhone 7 should offer a new design; rumors suggest that the phone will be waterproof and will eliminate the 3.5mm earphone jack in order to make the phone thinner. We also could see a larger capacity battery inside the next iteration of the phone.

source: Reuters

Related phones

iPhone 6s
  • Display 4.7" 750 x 1334 pixels
  • Camera 12 MP / 5 MP front
  • Processor Apple A9 APL0898, Dual-core, 1840 MHz
  • Storage 128 GB
  • Battery 1715 mAh(14h 3G talk time)
iPhone 6s Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 12 MP / 5 MP front
  • Processor Apple A9, Dual-core, 1840 MHz
  • Storage 128 GB
  • Battery 2750 mAh(24h 3G talk time)



1. Jimrod

Posts: 1605; Member since: Sep 22, 2014

I don't think many people were excited about the 6S (or 6S+) and the 6 in general was a step backwards in terms of design. The 7 will be huge if done well or if it continues the backwards trend of "thinness over everything" could push many away from Apple... I'm not sure Jony Ive is quite the designer many thought he was without Steve Jobs to push him.

9. Jango

Posts: 376; Member since: Oct 24, 2014

Agreed bro. I'm glad things are slowing. Should have happened a long time ago. It was a fad that Apple was riding for too long. They mastered the art of Reality Distortion Field. But this is welcome news that humanity is coming to their senses.

10. Jimrod

Posts: 1605; Member since: Sep 22, 2014

I'm an iPhone user but I'm well aware of other options, the 3G, 4 and 5 were all great designs but the 6 was disappointing for a few reasons (antenna lines, protruding camera, awkward in-hand and side power button opposing volume controls meant it was too easy to press both together) - it seemed as though the ergonomics which Apple were so good at were being forgotten to make the device unnecessarily thin. I tried other sub-5" options from Samsung and Sony before buying the 6 but I wasn't particularly impressed, I'll do so again come next upgrade time... I do think the iPhone 7 needs to be a home run to avoid leaking customers to the increasingly strong competition. Based on Apple's design direction of late I'm not convinced it will be.

11. tedkord

Posts: 17456; Member since: Jun 17, 2009

I wasn't a huge fan of the 3g design, but the 4 was simply beautiful, maybe the best looking phone ever. The 5 was a baby step behind, but was nearly identical. The 6, while a solid product, was just ugly. I now believe Steve Jobs' greatest contribution was keeping Jony Ive in check. Steve knew good looking (the iMac notwithstanding). I wonder how many iPhone designs he had to veto, before he got what he wanted.

13. Jimrod

Posts: 1605; Member since: Sep 22, 2014

Completely agreed. The 4 was a great piece of design (antenna issue aside) and just felt classy and expensive. The 3G wasn't as pretty but ergonomically was probably the ideal size and shape - obviously the screen is too small nowadays but having tried out an aunt's unused one a few weeks back it's still incredibly slick (before software updates at least!). The 5 was like a 4 without the bling, like those matte black cars that have become trendy, quite smart but not particularly beautiful. The 6 is like a poor visual copy of a HTC, build is great but design awkward. That's why I think the 7 is incredibly important, the dust has all settled now and it's time the design team either come up with something great again or it'll prove that Jobs really was the one with all the vision. Sadly I think that was probably the case.

18. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

I disagree. The problem with the iPhone isn't its design.The design is cool. Its no better or worse than similar devices. The problem is what is inside the phone, or what isn't inside the phone. The problem is iOS. The evolution of iOS has been slow. To be fair Android hasn't evolved much either. But the difference is this: Android already offers a platform where limitation is unheard of, while on iOS its forced on you. It's the things you can do or have that makes iOS unappealing. Or the fact that when you get them, the idea is no longer a big deal, because the idea is stale. Example...Big phones. The only reason Apple sold all those phones before is because they finally made them bigger. Something I and many iPhone users wanted at least 3 years before that when everyone else was doign it. Appel chose not too and, not that all those peopel who wnated a big iPhone have one, there is nothign left to look forward too. As I said above, its the things you aren't getting that is an issue. Apple isnt goign to be able to keep milking their users for cash and not giving nothing. Just think what Apple started, that they are no longer the king at: The no longer offer the best point and shoot cameras on mobile. In fact they arent even second if you bring the lumia into the bunch. They no longer make the bast high density displays and they still suffer from resolution lag (meaning, they aren't keeping up with the trends of increasing resolutions). Battery-life is dismal and it still takes 4 hours to charge an iPhone. Even the iPhone 4 takes nearly that amount of time with an even smaller battery. Why? Why isn't Apple using Fast Charging already? Why aren't they use USB-Type C? Thinness is not a spec. It is a compromise to making an even s**ttier device as we saw with the iPhone 6 Plus, which Apple quietly fixed. IOS7,8,9 were all upgrade nightmares from people losing data, to laggy almost non-functioning phones (again) that lead to (yet again) a lawsuit. I'm not criticizing Apple, I am pointing out the things fans refuse to acknowledge and own up too. It's call truth. The iPhone is the sales king of having a single model name that is only available from Apple. But the device no longer has the prestige it had in 2007-2011. After 2011 everyone offers at least one phone that is better. The Galaxy S I would say is the first. Each model was basically faster, offer more features, offer better resolutions vs an iPhone of the same year. Refreshing the model once every 2 years is stupid. Samsung has less profits vs Apple who has less overhead and tons of money and is to cheap to simply make a new phone each year. Then each year the "s" model of the iPhone, offers meager upgrades over the previous model and each new iPhone since the iPhone 4 basically only offered one new feature. The market I think is not saturated with phones. There is still room for more. The problem with most is, the phones now are so good...

19. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

you don't need to buy a phone every year. The "s" model of the iPhone is not worth buying PERIOD. It offers nothign over the whole number model at all. This year the 6S was terrible. A 12MP camera that didnt even take better pictures vs the previous model with 8MP. The phone came out the box laggy and remained laggy for 2 updates, yet the only feature that was added was "force junk", which was also poorly implemented as you have to guess what app supports it. Same design with a fixed flaw.Same resolutions. The iPhone 6S should be 1080p now and shoudl be 5.1" and the 6S+ should be 1440p at 5.7 and they should have reduced the phone physical size, yet made it bigger. How does the 6S+ with 1/4th the features and hardware specs as the Note 5, only have equal battery life? Shouldn't it be more? A dualcore with only 2GB of RAM, no full multi-tasking and a 1080p display only equaling the battery usage of a Phoenix with dual quads, 4GB RAm, 1440p display and more? yet it was praised?! For what?! The iPhone is still a good phone. Its not the best and hasnt been since 2011. Also no company can ave sustained sales forever. Even Coke fell for a few years before they came back. If Apple doesnt fix the issues now, they wont be top dog in this category EVER AGAIN! How to fix? At 649 the iPhoen shoudl have better hardware prowiness over any phone, or lower its price. 649 for 750p when I can get 1440p for 599 is unheard of with any other product...except Apple. The hardware specs need a serious bump, the settings menu needs a makeover, the phone needs more than a home button, the screen needs a bump in resolution, the cores need a extra core or 2, the RAM needs another GB, the file system needs to be open and they can simply lock the system to its own partition, they need a new iconic design, they need to bring innovation and stop shoving other peoples tech into their s**t and call it their own. This would be a start. If Cook does do it now, they will lose their chance to fix it later.

20. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Ask Microsoft what happens when you try to fix things to late. Look where Windows Phone is now, and where it could have been if Ballmer didn't mock the iPhone. If they didn't waste time driving Nokia into the ground. See there are things having a boatload of money can't solve. I thought Apple learned this with the Mac. This market is volatile and takes no prisoners or anyone by the hand. Either you carry your own weight or you die. If Apple doesn't wake up, they could end up like Nokia, Palm, Blackberry or even like Microsoft in this mobile market. Its not how you start, it's how you finish.

25. Jimrod

Posts: 1605; Member since: Sep 22, 2014

Too many words. 1. Battery life "dismal" and takes 4 hours to charge": My iPhone 6 ends the day around 40% and takes 2.5 hours to charge from empty to 100%. 2. Resolution lag: I don't want more resolution, it's completely unnecessary and is all about on paper spec for geeky spec-w***es. I don't want all my files larger to fit a 4k display that's 4.7" diagonal. Cameras went through all this as well - 16mp, 24mp, 40mp+ and then they realised they weren't gaining anything but file size so started to reverse and just stick to larger sensors. My TV is 1080p and most content I watch on it is 720p and that's 50" diagonal. I work in audio and all the marketing bulls**t is the same with hi-res/24-bit audio when CD covers all the range you can hear. 3. I agree "thinness" is stupid but Apple did it and others copied, including Samsung, making them even more stupid. Phones should be about fitting well in the hand and being usable comfortably. 4. iOS 7,8,9 were upgrade nightmares? Is this like antenna-gate, bend-gate? Where a massive issue was made and then forgotten about? I don't know anyone who's had a problem. I upgrade from backup with each new phone (despite that being frowned upon) and have never had a problem. 5. Prestige is for insecure people and is not the reason anyone I know buys a phone. You're saying the Galaxy S7 will perform better than the iPhone 7? Ok, let's see. And finally Android and its "unlimited platform", can it wash my car? Go and get my shopping? In reality for all the things people use their phones for there seems to be little difference between Android and iOS, most people use Apps which are the same on both, I've yet to see an Android function I'd need that I don't have and it's the same for my Android-using friends about iOS. All this "freedom" and "locked-in" talk constantly spouted amounts to very little in reality.

2. Dude2014

Posts: 448; Member since: Feb 12, 2014

Smartphone market is still growing really fast. Sales numbers of Apple is not growing, sales numbers of Samsung is not growing. HTC,Sony,LG,Microsoft aren't doing good as well. Who dafuq is gaining market share and selling more smartphones?? Chinese OEMs?? Last time I heard xiaomi wasn't doing well in their homeland too. O.o

17. akaliel

Posts: 34; Member since: Jun 19, 2015

Oil crashing, economies faltering, people losing their jobs. Plus a saturated market. Getting the newest iPhone cause it's 0.1mm thinner than the last one isn't as important as making sure you can pay your mortgage this month.

21. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

No it is not. Smartphone market is falling for every OEM. The ones not at the top simply are feeling the pressure first. New OEM's are gaining ground by taking customers away from existing camps.

3. ibend

Posts: 6747; Member since: Sep 30, 2014

best product with huge profit margin, they said? best selling for holiday season, they said? best smartwatch ever that get some ten millions shipped, they said? yet, still end in red.. lol they shouldnt remove 3.5mm jack on next iPhone, or they name will be removed from wallstreet.. but why should i care :-/

4. Jimrod

Posts: 1605; Member since: Sep 22, 2014

Ok, I bet you everything you own that if Apple remove the 3.5mm jack that they will still be on Wallstreet. Deal? Exaggerate much? I think they're still pretty "healthy" as companies go and in-case you didn't read, iPhone sales were still growing, not shrinking.

14. NexusX

Posts: 613; Member since: May 16, 2013

I don't know why people keep complaining the about the lack of 3.5 mm jack on the next iphone. bluetooth 4.1 allows more data to be transmitted wirelessly than 3.5mm going wireless is naturally the next step in mobile tech evolution. doing away with the headphone jack is inevitable. it is like saying vinyl is better than mp3 because you still live in a past. if the next iphone can be charged wirelessly, it should also allow you to charge your bluetooth earbuds wirelessly using the phone's battery, if not, then it should be possible in the future devices most bluetooth headphones in the market now are crap because wireless isn't a standard the only way to force OEMs to make good/competitive wireless headphones is getting rid of the headphone jack. only apple has big enough influence to do it. when apple does it, everyone will follow suit, and wireless headphones will become a standard as a nexus owner, i'm glad apple is getting rid of the 3.5 mm jack

15. Jimrod

Posts: 1605; Member since: Sep 22, 2014

I hope so, I'm just about finished working on 3 Bluetooth products... :D

24. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Apple has all this money an still their phones suck. Their laptops suck. There desktop suck! All you guys every bring up is how much money Apple has. WHAT ARE THEY DOING WITH IT. Today's iPhone still takes as long to charge as it did 5 years ago. The iPad has basically the same features and capabilities it has 5 years ago. The iPod Touch still does the same sit it did 5 years ago. The Mac still does the same s**t it did 10 years ago other than its x86 now. MONEY MONEY MONEY MONEY! That is always your argument. Money isn't everything and means nothing if all you do is hide it overseas. The idea of money is to take it an lead. Apple should be leading in EVERYTHING. Yet they lead in nothing worth bragging about. You just keep buying those outdated useless gimmicky laggy iPhones that offer no substance.

5. manojmcn

Posts: 634; Member since: Jul 16, 2015

I don't think the slow growth rate can stop a $15 billion profit for the quarter for Apple. It's a cult and people are ready to grab the costly products what so ever be the worth.

6. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Small % growth on 70+ million devices is still very huge on sales...

7. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

This happens every year leading into September, but this time it may be magnified.

12. nctx77

Posts: 2540; Member since: Sep 03, 2013

Wait, I was prepared to see a drop in sales. There was actual growth?

23. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

Same here, see post 7 lol.

16. keekai05

Posts: 116; Member since: Mar 31, 2015

Off topic. Just glad I won't see Hexa-core the troll on any Apple related article =)

22. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

He has an account called Deca-core also. He'll be back.

26. keekai05

Posts: 116; Member since: Mar 31, 2015

He'll be banned again pretty soon DJ. One man crushing on you out, who's next? LOL

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