Under siege on Wall Street and Main Street, Apple expands its trade-in program overseas

Under siege on Wall Street and Main Street, Apple expands its trade-in program overseas
With Apple's shares off 35% from the 52-week high set earlier this year, the one time trillion dollar outfit is now worth "only" $715 billion. Besides a general slump in shares caused by various factors including instability in the White House and higher interest rates by the Fed, it appears that Apple is dealing with poor sales of the 2018 iPhone models. This itself is due to several reasons, including pricing and competition. In addition, there seems to be animosity toward Apple in China due to the arrest of Huawei's CFO a few weeks ago and from the U.S.-China trade war. Several Chinese companies are supporting Chinese phone manufacturers by offering subsidies for the purchase of phones sold by local manufacturers.

The only thing Apple can do is lower the price of its new handsets, and ironically it has decided that the way to do this is to raise the value of its older models. By hiking the trade-in value of older models, Apple can advertise discounted prices for the iPhone XS, iPhone XS Max and iPhone XR. Doing this gives the numerous owners of older iPhone units incentive to trade them in for a newer model.

Apple's comparison website page in the U.S. lists how much credit the company will give consumers on a trade-in. This ranges from $25 for an iPhone 5 to $450 for a trade including the iPhone X.

According to Apple Insider, Apple has now expanded the new trade-in program to several more countries including:

  • Australia
  • Canada
  • China (see image at the top of this article)
  • Hong Kong
  • Japan
  • Macau
  • Taiwan
  • Austria
  • Belgium
  • Germany
  • Spain
  • France
  • Italy,
  • Netherlands
  • Switzerland
  • Sweden
  • U.K.
Keep in mind that trade-in values do vary between countries. Additionally, in some markets like China and Japan, the promotion ends January 31st, 2019. In other markets, there is no expiration date posted. Also, in those countries without a defined market for trade-ins, like China, learning the value of your older iPhone model could require a trip to the local Apple Store.



1. dimas

Posts: 3384; Member since: Jul 22, 2014

Apple's marketing and sales team must be shaking for weeks now. I don't want them to collapse as jobs will lose, I just want them to go back to their innovative roots and be competitive these coming years.

3. darkkjedii

Posts: 31340; Member since: Feb 05, 2011

Well said. I absolutely don't want to see anything like that happen, but a shakeup is badly needed at Apple, cause they're fat dumb and happy in Cupertino. Apple has gone back to testing on its laurels, and the users should speak with their wallets more and more...I am. I've already decided to skip the 2018 iPad Pro, and keep my 2016 model. If my wife hadn't bough my Max, I'd still have my Space gray X. As long as Apple uses Intel modems, I think I may hold out on em. Intel sucks in the iPhone.

11. dimas

Posts: 3384; Member since: Jul 22, 2014

Same in my country, all I see in the streets now are huawei or vivo phones, I still see samsung and apple but mostly are old device. Booredatwork made a video on iphone xs vs note 9 wifi connection comparison and it really show intel's inferior design. Let's just cross our fingers that 2019 apple products can still wow us or they need to get Tim Cook and their top managers write a resignation letter. Happy holidays.

19. cncrim

Posts: 1589; Member since: Aug 15, 2011

Apple do have a very good team. However, Tim Cook is a businessman and he is not Steve Job take control and tough like Steve, hey I can be wrong. Hey, big investors pour money in Apple so they see something in Apple that I have see it yet.

2. darkkjedii

Posts: 31340; Member since: Feb 05, 2011

And so it begins. The era of also ran for Apple commences. Apple is charging these outrageously outrageous prices for iPhones, that do less than flagships that are half the price. The fact that grazers now know this, and are speaking with their wallets is key. Apple trying to keep iGrazers grazing in its walled garden, isn't working as good, due to things like Samsung Smart Switch, and other apps letting you leave with your content. Apple needs to improve in several areas, features, multitasking, QC, etc or iGrazers are gonna defect more and more. The Big 6 are dedicated, and won't even look at anything else. Peaceboy is already headed over seas to help Apple out, by trading in his 789,237 iPhones, on 789,237 new ones.

7. rouyal

Posts: 1583; Member since: Jan 05, 2018

If Apple’s phone sales were as low as Samsung’s, they’d have reason to worry. But they’re not..no where near as low. If Samsung stopped using cheap parts (chipping painted fingerprint scanners), gimmicky designs (hole in display, fragile curved edges) or relying on heatpipes to prevent thermal meltdown (just lol), people would start voting with their wallets and buy their products so they can get somewhere near Apples #s.

8. darkkjedii

Posts: 31340; Member since: Feb 05, 2011

Boy you're a mad little grazer, aren't you lol? The only thing good about this years iPhone, is the screen, and guess who made it LMAOOOO!

9. rouyal

Posts: 1583; Member since: Jan 05, 2018

That’s like asking the owner of a mansion “Nice home, who made the fireplace?” “Nice flooring, who sweeps it?” See what I’m getting at? I think with almost 30k posts you’d be better at this. I don’t see any animosity in my post. I mean, how many times have you used the word “grazer” so far today? I think that’s more telling how emotional you’re getting (or going after the low hanging upvotes?). Again, with almost 30k posts, I kind of expected more than a gritty emotional reply like that. For that, I apologize if I worked your emotions too much, and setting my expectations too high.

17. darkkjedii

Posts: 31340; Member since: Feb 05, 2011

I've really triggered you today lol. I've got you chasing me all over PA, responding with these rebuttals. You do know you're being baited right, and you keep taking it hook line and sinker. Just know, this is too funny.

12. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

APPLE sales are lower than Samsung. In fact, Apple has never sold more phones that Samsung, and now we know for a fact. They never willl. Even before Apple sold its first iPhone, Samsung was already selling ml or phones than Apple and Apple has never caught up. The first Galaxy S sold way more than the first iPhone. The S2 sold lore than the next iPhone. The Se sold 50M as a single mod, now add that to all other selling Damzungs. On one year Damsung sold over r430M phones and since then they have sold over 300M consistently since then. SAMSUNG sold over I billion phones 3 times in less than 12 years, while Apple has sold 1 billion total iOS devices I'm just 10 years. That means of you add Samsung tablets. That at least another half billion devices kn ber the same time leriod. You need to stop smoking, drinking, and whatever ltyer body abusing ignorance you doing that's screwing up what minute amount of brain you have left. Whatbyli said was not only wrong, it not funny, its not sad, it's not even stupid. You're just absolutely pathetic. Period!

16. rouyal

Posts: 1583; Member since: Jan 05, 2018

Another one who can’t handle their emotions up to the end. If we include the dime-a-dozen budget phones that Samsung sells, then yeah they win wholly on numbers (like McDonalds with their nasty burgers). However, in the context of the conversation, it was insinuated that Apple users were voting with their wallets and going Samsung. Samsung’s budget phones compete with other budget androids, not iPhones. If that’s the case, then we are only looking at flagship-to-flagship sales, y’know - Apples competition. Samsung’s flagship (S series and Note) sales are indeed much, much lower than Apple’s. Now, you brought up tablets (not sure why), but again, iPad sales absolutely dwarf whatever Samsung is selling.

18. darkkjedii

Posts: 31340; Member since: Feb 05, 2011

He's mad lol. You're doing too much damage control dude. It's way too obvious how mad you are in mommy's basement.

20. rouyal

Posts: 1583; Member since: Jan 05, 2018

Is it always the same ol song and dance from you? Can’t make a rational mature argument, so you resort to projecting, deflecting, and juvenile trolling. I guess it isn’t hard to make it to 30k posts when they don’t have any substance. Chasing you all over PA? From the 3 news articles posted today? The way you’ve begged for attention from myself and Peaceboy, to you now totally flipping your lid when you got it. I mean really, look at the posts, and how pathetic and small you look. Trying to play it all off like “nah I’m just baiting you, lullllzzz”. You need help, bruh. You and strategic_developer, and I mean that in the most sincere way.

27. darkkjedii

Posts: 31340; Member since: Feb 05, 2011

Picture Kobe Bryant smiling saying you're mad bro. That's how mad you are lol.

28. GalaxyLeads_iCrapFollows

Posts: 216; Member since: Nov 29, 2017

Are you serious?? Samsung sells WAY MORE phones than crAAple and of course far more reliable too. Just look at the IOS 12.1.2 update disaster. In fact even the chinese loser huawei sell more than crAAple.

29. darkkjedii

Posts: 31340; Member since: Feb 05, 2011

It’s right there in black and white, but the Big i8 refuse to see it.

4. mel0524

Posts: 81; Member since: Mar 02, 2017

This is the start of the new era of technology that many of us thinking that buying apple is so expensive and outrageoius price for a little things they add and not gettting new technology that most android has every year has made us excited to see, like finger print on screen, 5G support/capable in 2019, high battery capacity, 3/4 camera high resolution screen ( for affordable price ) android manufacturer keeps finding new innovation to keep us look up to their new things every year! Apple need to think and innovates and not to wait to be behind ( large notch is a thing of the past now ) android phones start to move out of the notch starting this coming new year. If apple still get stuck with their large notch in 2019 that will be worst mistake!

5. rouyal

Posts: 1583; Member since: Jan 05, 2018

I might have been tempted to get a new iPhone if they stuck to making one compact + one plus size phone. Now they're all big. I wonder how much that has played into their "good, but not great" sales. Past iPhone sales numbers showed that the non-plus iPhone always sold better, so it's not due to less demand. I'm a little comforted that this little iPhone 8 will still get updated for years, but not sure what I'll do after that with the current trend of everything moving phablet size.

14. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

Well you better get with the program because that 8 is gonna be half useless next year. But it won't be outdated by anything made by Apple. And the iPhone X is not big at all So if you really want a nice phone....oh wait. You probably just didnt want that stupid unnubrow which us why you got an 8 instead? I also wanted the XS Max. I was waiting for a good deal. VZW did offer a move deal to trade in my present model. But after I played with it for about 30 minutes I instantly hot board and said, the one I have is already paid for. The latest model dowsn do anything o need any better than my present ome. I also hate the notch, I dont like Face ID,, I dont like the gestures and I dont like that the Jack OS gome. Of all jokes had no Jack's, that would be a different story. O womt ne buying another iPhone, until either all 4 of mine are comlplety dead, or Apple stops supporting them with IOs updates

21. rouyal

Posts: 1583; Member since: Jan 05, 2018

I bought the 8 about a year ago, because of the size, not the notch. If the X was the same size as the 8, I’d consider it. But it’s not. Saying it would be useless next year is pure hyperbole. We both know iPhones have a great pair of legs like an old reliable truck. I don’t care about the notch. If anything, it gives a phone a bit more modern look, if the bottom bezel is done like Apple did it, non existent and the same around the phone. I left wired audio behind for Bluetooth even before the headphone jack was gone. I could not stand the dangling snagging wires. Don’t care about gestures one way or another. Yes, I do prefer a fingerprint scanner to the Face ID, but only because of how I imagine it would be to use it. Who knows, I might use it and like it.

10. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

The Big 6 says Apple doesn't have competition. It cant be Trump. Trump is helping Apple by telling the world not to use Huawei. Huawei is beating Apple without selling a single phone in the US. Huawei competes with Samsung. of Apple was a totally competent th song with Huawei or any Android OEM, they would already be dead. Apple failures ate all Apple failt. If the iPhone right now was still $7/50 or less, they would have sold over 280M of them this year. When you have 3 phones that cost $1000 outside the US, you basically priced yourself out of the market. So much for that super cycle BS.

24. midan

Posts: 3019; Member since: Oct 09, 2017

Huawei is doing great in Europe so does Apple, i see big negative impact to Samsung sales. If Huawei could sell their phones in US they would make lot more harm for Samsung. Why you think US people suddenly would start buying noname brand Android phones if they don't buy the current ones? people would only buy less Samsung phones just like they do in Europe.


Posts: 188; Member since: Aug 07, 2018

I will trade in my 6s if apple brings back 3.5mm

26. midan

Posts: 3019; Member since: Oct 09, 2017

It won't happen so you should just trade now, you are missing a lot! I went from 6s to X and couldn't be happier.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.