Under siege on Wall Street and Main Street, Apple expands its trade-in program overseas

Under siege on Wall Street and Main Street, Apple expands its trade-in program overseas
With Apple's shares off 35% from the 52-week high set earlier this year, the one time trillion dollar outfit is now worth "only" $715 billion. Besides a general slump in shares caused by various factors including instability in the White House and higher interest rates by the Fed, it appears that Apple is dealing with poor sales of the 2018 iPhone models. This itself is due to several reasons, including pricing and competition. In addition, there seems to be animosity toward Apple in China due to the arrest of Huawei's CFO a few weeks ago and from the U.S.-China trade war. Several Chinese companies are supporting Chinese phone manufacturers by offering subsidies for the purchase of phones sold by local manufacturers.

The only thing Apple can do is lower the price of its new handsets, and ironically it has decided that the way to do this is to raise the value of its older models. By hiking the trade-in value of older models, Apple can advertise discounted prices for the iPhone XS, iPhone XS Max and iPhone XR. Doing this gives the numerous owners of older iPhone units incentive to trade them in for a newer model.

Apple's comparison website page in the U.S. lists how much credit the company will give consumers on a trade-in. This ranges from $25 for an iPhone 5 to $450 for a trade including the iPhone X.

According to Apple Insider, Apple has now expanded the new trade-in program to several more countries including:

  • Australia
  • Canada
  • China (see image at the top of this article)
  • Hong Kong
  • Japan
  • Macau
  • Taiwan
  • Austria
  • Belgium
  • Germany
  • Spain
  • France
  • Italy,
  • Netherlands
  • Switzerland
  • Sweden
  • U.K.
Keep in mind that trade-in values do vary between countries. Additionally, in some markets like China and Japan, the promotion ends January 31st, 2019. In other markets, there is no expiration date posted. Also, in those countries without a defined market for trade-ins, like China, learning the value of your older iPhone model could require a trip to the local Apple Store.



1. dimas

Posts: 3262; Member since: Jul 22, 2014

Apple's marketing and sales team must be shaking for weeks now. I don't want them to collapse as jobs will lose, I just want them to go back to their innovative roots and be competitive these coming years.

3. darkkjedii

Posts: 30787; Member since: Feb 05, 2011

Well said. I absolutely don't want to see anything like that happen, but a shakeup is badly needed at Apple, cause they're fat dumb and happy in Cupertino. Apple has gone back to testing on its laurels, and the users should speak with their wallets more and more...I am. I've already decided to skip the 2018 iPad Pro, and keep my 2016 model. If my wife hadn't bough my Max, I'd still have my Space gray X. As long as Apple uses Intel modems, I think I may hold out on em. Intel sucks in the iPhone.

11. dimas

Posts: 3262; Member since: Jul 22, 2014

Same in my country, all I see in the streets now are huawei or vivo phones, I still see samsung and apple but mostly are old device. Booredatwork made a video on iphone xs vs note 9 wifi connection comparison and it really show intel's inferior design. Let's just cross our fingers that 2019 apple products can still wow us or they need to get Tim Cook and their top managers write a resignation letter. Happy holidays.

19. cncrim

Posts: 1558; Member since: Aug 15, 2011

Apple do have a very good team. However, Tim Cook is a businessman and he is not Steve Job take control and tough like Steve, hey I can be wrong. Hey, big investors pour money in Apple so they see something in Apple that I have see it yet.

2. darkkjedii

Posts: 30787; Member since: Feb 05, 2011

And so it begins. The era of also ran for Apple commences. Apple is charging these outrageously outrageous prices for iPhones, that do less than flagships that are half the price. The fact that grazers now know this, and are speaking with their wallets is key. Apple trying to keep iGrazers grazing in its walled garden, isn't working as good, due to things like Samsung Smart Switch, and other apps letting you leave with your content. Apple needs to improve in several areas, features, multitasking, QC, etc or iGrazers are gonna defect more and more. The Big 6 are dedicated, and won't even look at anything else. Peaceboy is already headed over seas to help Apple out, by trading in his 789,237 iPhones, on 789,237 new ones.

7. rouyal

Posts: 1566; Member since: Jan 05, 2018

If Apple’s phone sales were as low as Samsung’s, they’d have reason to worry. But they’re not..no where near as low. If Samsung stopped using cheap parts (chipping painted fingerprint scanners), gimmicky designs (hole in display, fragile curved edges) or relying on heatpipes to prevent thermal meltdown (just lol), people would start voting with their wallets and buy their products so they can get somewhere near Apples #s.

8. darkkjedii

Posts: 30787; Member since: Feb 05, 2011

Boy you're a mad little grazer, aren't you lol? The only thing good about this years iPhone, is the screen, and guess who made it LMAOOOO!

9. rouyal

Posts: 1566; Member since: Jan 05, 2018

That’s like asking the owner of a mansion “Nice home, who made the fireplace?” “Nice flooring, who sweeps it?” See what I’m getting at? I think with almost 30k posts you’d be better at this. I don’t see any animosity in my post. I mean, how many times have you used the word “grazer” so far today? I think that’s more telling how emotional you’re getting (or going after the low hanging upvotes?). Again, with almost 30k posts, I kind of expected more than a gritty emotional reply like that. For that, I apologize if I worked your emotions too much, and setting my expectations too high.

17. darkkjedii

Posts: 30787; Member since: Feb 05, 2011

I've really triggered you today lol. I've got you chasing me all over PA, responding with these rebuttals. You do know you're being baited right, and you keep taking it hook line and sinker. Just know, this is too funny.

12. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

APPLE sales are lower than Samsung. In fact, Apple has never sold more phones that Samsung, and now we know for a fact. They never willl. Even before Apple sold its first iPhone, Samsung was already selling ml or phones than Apple and Apple has never caught up. The first Galaxy S sold way more than the first iPhone. The S2 sold lore than the next iPhone. The Se sold 50M as a single mod, now add that to all other selling Damzungs. On one year Damsung sold over r430M phones and since then they have sold over 300M consistently since then. SAMSUNG sold over I billion phones 3 times in less than 12 years, while Apple has sold 1 billion total iOS devices I'm just 10 years. That means of you add Samsung tablets. That at least another half billion devices kn ber the same time leriod. You need to stop smoking, drinking, and whatever ltyer body abusing ignorance you doing that's screwing up what minute amount of brain you have left. Whatbyli said was not only wrong, it not funny, its not sad, it's not even stupid. You're just absolutely pathetic. Period!

16. rouyal

Posts: 1566; Member since: Jan 05, 2018

Another one who can’t handle their emotions up to the end. If we include the dime-a-dozen budget phones that Samsung sells, then yeah they win wholly on numbers (like McDonalds with their nasty burgers). However, in the context of the conversation, it was insinuated that Apple users were voting with their wallets and going Samsung. Samsung’s budget phones compete with other budget androids, not iPhones. If that’s the case, then we are only looking at flagship-to-flagship sales, y’know - Apples competition. Samsung’s flagship (S series and Note) sales are indeed much, much lower than Apple’s. Now, you brought up tablets (not sure why), but again, iPad sales absolutely dwarf whatever Samsung is selling.

18. darkkjedii

Posts: 30787; Member since: Feb 05, 2011

He's mad lol. You're doing too much damage control dude. It's way too obvious how mad you are in mommy's basement.

20. rouyal

Posts: 1566; Member since: Jan 05, 2018

Is it always the same ol song and dance from you? Can’t make a rational mature argument, so you resort to projecting, deflecting, and juvenile trolling. I guess it isn’t hard to make it to 30k posts when they don’t have any substance. Chasing you all over PA? From the 3 news articles posted today? The way you’ve begged for attention from myself and Peaceboy, to you now totally flipping your lid when you got it. I mean really, look at the posts, and how pathetic and small you look. Trying to play it all off like “nah I’m just baiting you, lullllzzz”. You need help, bruh. You and strategic_developer, and I mean that in the most sincere way.

27. darkkjedii

Posts: 30787; Member since: Feb 05, 2011

Picture Kobe Bryant smiling saying you're mad bro. That's how mad you are lol.

28. GalaxyLeads_iCrapFollows

Posts: 216; Member since: Nov 29, 2017

Are you serious?? Samsung sells WAY MORE phones than crAAple and of course far more reliable too. Just look at the IOS 12.1.2 update disaster. In fact even the chinese loser huawei sell more than crAAple.

29. darkkjedii

Posts: 30787; Member since: Feb 05, 2011

It’s right there in black and white, but the Big i8 refuse to see it.

4. mel0524

Posts: 55; Member since: Mar 02, 2017

This is the start of the new era of technology that many of us thinking that buying apple is so expensive and outrageoius price for a little things they add and not gettting new technology that most android has every year has made us excited to see, like finger print on screen, 5G support/capable in 2019, high battery capacity, 3/4 camera high resolution screen ( for affordable price ) android manufacturer keeps finding new innovation to keep us look up to their new things every year! Apple need to think and innovates and not to wait to be behind ( large notch is a thing of the past now ) android phones start to move out of the notch starting this coming new year. If apple still get stuck with their large notch in 2019 that will be worst mistake!

5. rouyal

Posts: 1566; Member since: Jan 05, 2018

I might have been tempted to get a new iPhone if they stuck to making one compact + one plus size phone. Now they're all big. I wonder how much that has played into their "good, but not great" sales. Past iPhone sales numbers showed that the non-plus iPhone always sold better, so it's not due to less demand. I'm a little comforted that this little iPhone 8 will still get updated for years, but not sure what I'll do after that with the current trend of everything moving phablet size.

14. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

Well you better get with the program because that 8 is gonna be half useless next year. But it won't be outdated by anything made by Apple. And the iPhone X is not big at all So if you really want a nice phone....oh wait. You probably just didnt want that stupid unnubrow which us why you got an 8 instead? I also wanted the XS Max. I was waiting for a good deal. VZW did offer a move deal to trade in my present model. But after I played with it for about 30 minutes I instantly hot board and said, the one I have is already paid for. The latest model dowsn do anything o need any better than my present ome. I also hate the notch, I dont like Face ID,, I dont like the gestures and I dont like that the Jack OS gome. Of all jokes had no Jack's, that would be a different story. O womt ne buying another iPhone, until either all 4 of mine are comlplety dead, or Apple stops supporting them with IOs updates

21. rouyal

Posts: 1566; Member since: Jan 05, 2018

I bought the 8 about a year ago, because of the size, not the notch. If the X was the same size as the 8, I’d consider it. But it’s not. Saying it would be useless next year is pure hyperbole. We both know iPhones have a great pair of legs like an old reliable truck. I don’t care about the notch. If anything, it gives a phone a bit more modern look, if the bottom bezel is done like Apple did it, non existent and the same around the phone. I left wired audio behind for Bluetooth even before the headphone jack was gone. I could not stand the dangling snagging wires. Don’t care about gestures one way or another. Yes, I do prefer a fingerprint scanner to the Face ID, but only because of how I imagine it would be to use it. Who knows, I might use it and like it.

6. Leo_MC

Posts: 6396; Member since: Dec 02, 2011

Apple is missing the point: people are not stopping themselves from buying iPhones because of the high price but because they are unhappy with the products. I only got the XR because it was free, any other deal would have been a “no go”; I like the products, but a 5w charger bundled is a joke (I have the money to pay for an iPad one - and I have bought one - but it seems like Apple is taking me for a fool and I don’t like that); the camera is very good but, other than that, there’s no reason to update from 7 (even 6s) - no, not even the OLED. This year’s iPhones have nothing to convince people to buy them and that’s the real problem, Apple, not the price. PS: love the battery, but the Plus is just as good.

13. dimas

Posts: 3262; Member since: Jul 22, 2014

You can't blame everything on the product itself, you should also consider the price and people's habit of replacement. Is this phone ok with my budget or should just pay my rent? Do I really need to replace my 1-year old phone even if it's not broken? Will my mother appreciate the iphone xr even though iphone 6s is enough for her needs? Questions like that occur to casual folks.

22. Leo_MC

Posts: 6396; Member since: Dec 02, 2011

Upgrade cycles are 2y. When you live in a developed country and you have to chose between paying rent and buying a flagship, you did something wrong with your professional life and you need to ask yourself what. No, the price is not an issue for the iPhone buyers.

30. jvardon

Posts: 34; Member since: Apr 28, 2012

This comment makes you seem very small minded. Not every job in the developed world is well paid. Not everyone wants the jobs that are well paid. “Well paid” is also very, very relative. Just because someone can’t afford what is evidently priced as a luxury product, does not mean there is a problem with their professional life. Honestly, did you even think before typed out that nonsense?

31. Leo_MC

Posts: 6396; Member since: Dec 02, 2011

Dude, the cost to own an iPhone is 1-2$/day (that's 31-60$/month) while the smallest average rent (utilities included) in a developed country is 15$/day or 500$/month (in Bulgaria). I know that there are people that live in both developed and under development countries that earn little money, but they are not the typical clients for flagships (if they can't afford a 750$ iPhone, they sure as hell can't afford a 800$ Note or a 600$ OnePlus). So, no, the price is not an issue for a typical iPhone buyer and yes, you have a problem when your rent money is 30$ (you pay more than that to fill your car tank in the poorest city of EU...)

32. jvardon

Posts: 34; Member since: Apr 28, 2012

I think you have missed the point that I am making. Your blanket claim that people have professional issues if they can't afford an iPhone is problematic. Rent in many places is higher than the one you have used as an example. I expect that you aren't thinking broadly enough, BUT you are making a broad statement. That's the issue. There are cities that people pay twice the rent you have stated and that's not even the top end. These rents are problematic but it's not a personal issue to iPhone buyers. Housing and rental markets in many places are inflated.

33. Leo_MC

Posts: 6396; Member since: Dec 02, 2011

My reply was for the dude that claims people are choosing between buying iPhones and paying rent, which is crazy, because the iPhone monthly cost is smaller than a tenth of the monthly rent price. In my country - which is at the bottom of economic performance charts in the EU - it takes one SINGLE workday, collecting fruits or vegetables, washing cars or bagging groceries (the lowest paid jobs which needs no qualification whatsoever) to cover the monthly cost of an iPhone so If you can't afford one, it means you f**ked up (intentional or not) somewhere along your professional career or you are just a lazy bum. If you want to bulls**t yourself that things are different and there are nuances in everything, go right ahead, but that won't change the hard, cold facts.

34. jvardon

Posts: 34; Member since: Apr 28, 2012

Lol. There nuances in everything. If you can’t see that then you must be stupid. Also, you are only proving me right by going on and on about the your country. You aren’t thinking globally. There are other situations to consider. You do need to consider that your country is not an example that represents the rest of the world. Perhaps having an iPhone (or any flagship) is low down on the financial priorities of many people. They’d rather spend money on travel or jewellery or art or cars etc. They could afford the phone if they spent less on the other non essentials. They might even have an intense mortgage. They have the expendable income but choose to spend it on other things. They haven’t f**ked up professinally. Consider that in some places rent takes up 70% of your take home pay. Then one needs to pay bills and utilities etc. These people are also professionally fine. There are so many factors that affect affordability (which is relative to the individual customer). Your blanket statement is not true because it take none of the above into account.

35. Leo_MC

Posts: 6396; Member since: Dec 02, 2011

Nuances are an artificial human creation; the world is filled with colors - you are either alive or dead, you can't be a ghost; you either wiped clean your ass or you didn't, you can't have cleaned only one cheek; you either afford to buy a thing, or you don't etc. My country - and the countries I was talking about - is a developed one (first world - economically speaking) where people earn more than the average and can afford to spend more on their passions. There is a big difference between what I'm talking about - "people CAN afford" - and what you are talking about - "people don't want to". I'm not saying everybody SHOULD get a flagship, I'm just saying that anybody - living in a developed country - CAN AFFORD to get one. And I will say it again: in Switzerland one needs to work ~1h to cover the monthly cost of an iPhone, in USA 1h30, in Croatia 4h45 and in Bulgaria 9h20 so, if the cost of an iPhone (30-60$/month) - which is less than a tenth of the cost of the rent (which should not be over 30% of income; economically uneducated people - which are a lot - that live in houses they can't afford should never constitute examples; I can only feel compassion for those that spend more than 30% of their income on rent/mortgage, because anyway you look at it, it's just stupid) - represents a problem for a person that lives in a developed country, than that person has done some f**ked up choices with his/her professional life.

36. jvardon

Posts: 34; Member since: Apr 28, 2012

Lol. Backtracking now? Yes, humans created the word nuance to explain, amongst other things, small differences in perception and function. Billions of people understand that the colour turquoise is halfway between green and blue and depending on who you ask some will say it's of one than the other. Colour is a fantastic example to help you understand nuance. Also, many people spend more than 30% of their income on housing. In large cities like New York or London people spend, on average, 60% and 40% of their income on rent. Are you now going to say that the millions of people living in these cities who choose to spend their money on rent are stupid and have f**ked up because they would rather live somewhere exciting that spend money on a fancy phone? If you want disregard financial responsibility and only look at income, then yes, people in developed countries can afford flagship devices. BUT you can't say that because people do have to pay rent and bills and at the end of the day, once they have paid all the essentials, they might not have enough left over to buy a fancy phone. They may be okay with that. Some may still want a fancy phone and they will need to make changes to ensure that they can get that phone. Both of these types of people exist and that in itself is example of nuance.

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