Apple chose Beats, Phonebloks chose Sennheiser!

Apple chose Beats, Phonebloks chose Sennheiser!
As Apple's impending Beats acquisition provokes fiery debates among audiophiles and analysts, German audio system overlords Sennheiser announced a partnership with Phonebloks. Sennheiser isn't giving away details of its involvement, but it reassures us that its audio technology expertise "will be called upon where matters of speech and audio transmission are concerned".

Commenting on the cooperation, CEO Daniel Sennheiser himself said that Phonebloks "clearly matches our own understanding of sustainable, forward-looking investments." Talk about that famous German punctuality!

While Sennheiser's cans aren't endorsed by Dr. Dre and Jimmy Iovine, the family company, which was founded in 1945, knows what sound quality is about. Its involvement with Phonebloks will probably carry across Project Ara in some ways, which already makes us like the innovative modular phone project even more.

In case you are left wondering, Phonebloks is now a modular smartphone community that's formally separate from Google's Project Ara, but actually works along with it to bring the modular concept to fruition sometime next year.


source: Sennheiser

FEATURED VIDEO

37 Comments

1. AnukulVcool unregistered

German audio system overlords Sennheiser announced a "partnership" with Phonebloks. sennheiser is very big to be acquired

5. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Well the likes of Google and Apple are rich enough these days to buy anyone lol. Still, pretty happy Google chose quality over garbage brand names. I'd say I feel bad for Apple fans but they're none the wiser when it comes to quality anyway, they'll be happy in their ignorance.

27. Armchair_Commentator

Posts: 222; Member since: May 08, 2014

oh yes they will be happy, I used to tell people how nice high end amped headphones are and how they have varying sound stages and sound signatures. But honestly most of them don't care and will gladly listen to the same song on a pair of cheapo tinny earbuds. Are they missing out? I think so. Do they Care? absolutely not

25. InspectorGadget80 unregistered

And those ARE REAL HEAD PHONES plus its not flashy or colorful as BEATS and not expensive.

28. kamen

Posts: 103; Member since: Jul 18, 2011

Man, really - how can you call "not expensive":http://en-us.sennheiser.com/dynamic-headphones-high-end-around-ear-hd-800 Sound-wise Sennheiser is better. Price-wise - it is more expensive But I fully agree - that's a real headphone company (thumbs up)

29. SmartPhoneStream

Posts: 162; Member since: Jun 21, 2012

Not really, the HD800's aren't meant to to be used for everyday listening like beats. The HD800's are professional headphones meant for studio use, and they are actually some of the cheapest headphones for the category they're in. Sennheiser has numerous offerings that are better than beats for lower, equal, and higher prices

30. BattleBrat

Posts: 1476; Member since: Oct 26, 2011

Hd800's are audiophile headphones, for reference listening, not for studio use, I had a pair, too power hungry, sold em

35. sgtdisturbed47

Posts: 966; Member since: Feb 02, 2012

Apples-to-Oranges comparison. Sennheiser produces equipment for Audiophiles and for professional studio recording (monitors). HD280Pro are far superior to Beats as far as neutral sound goes, and for those who want to just enjoy music with headphones that are "colored" or tweaked for music enjoyment (as opposed to music accuracy), again, Sennheiser still puts Beats to shame at the same [or lesser] price point.

2. BattleBrat

Posts: 1476; Member since: Oct 26, 2011

This is good! Go to head-fi.org and be educated my phone bearing brotheran!

3. uchihakurtz

Posts: 427; Member since: Nov 12, 2012

And I choose Pikachu! LOL. Prepare for significant price increase on iPhones.

6. Killua

Posts: 270; Member since: Nov 25, 2013

I was going to say the same thing about the pikachu. +1

4. techperson211

Posts: 1280; Member since: Feb 27, 2014

This is good news for phonebloks sennheiser is way more reliable than beats. Bad for consumer of apple I'm sure the price will bump up again for their phones.

11. saenaedewe

Posts: 72; Member since: May 01, 2013

I think It's apple's (poor) strategy to justify the price increase of the next iPhone.

7. Adithya7184 unregistered

sennheiser is way more better and reliable than overpriced beats...

10. zuckerboy

Posts: 898; Member since: Dec 22, 2011

couldnt agree more.. I have got both beats and sennheiser. My sennheiser blows out the beats.

8. bagou01

Posts: 22; Member since: Nov 20, 2013

It's like always : apple chooses a name despite it's crap. we all know apple buyers care about name and brand before quality and performances....

9. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

yay a brand that actually gives you quality and my wallet doesn't even have to cry !

12. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Sennheiser>>>>>>>>> вєαтѕ 'nough said!

13. jroc74

Posts: 6023; Member since: Dec 30, 2010

Yea....in other words....you can have Beats, Apple. Make Apple sauce with it for all I care. My goodness!!

14. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Beats sucks. lol. Apple sucks now even more.

15. refillable

Posts: 1071; Member since: Mar 10, 2014

Why didn't they go for Audio Technica?

18. amats69

Posts: 1527; Member since: Nov 12, 2012

Sennheizer isnt a bad choice .but audiotech is a good alternative also

19. refillable

Posts: 1071; Member since: Mar 10, 2014

Yeah, but I prefer Audio Technica For sure.

22. spurs20

Posts: 3; Member since: May 13, 2014

Pioneer is also a good choice.

24. refillable

Posts: 1071; Member since: Mar 10, 2014

Also Marshall Amplification... :).

23. nexusdude

Posts: 151; Member since: Aug 22, 2013

Sennheiser concentrates more on the headphones line-up for the casual user than AudioTechnica. Plus, I believe they have way better brand recognition than the latter and more resources (not completely sure).

26. Armchair_Commentator

Posts: 222; Member since: May 08, 2014

That would have been awesome. I love Their open air cans and my M50s

16. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Substance over styles an fads. Awesome for the kool kids out there, apple can flog their wares to those that don't know better as usual.

17. amats69

Posts: 1527; Member since: Nov 12, 2012

Apple - Beats - bad move expect additional price. Phonebloks - Sennheizer - good choice HTC - from Beats to Harman Cardon - excellent move Sony - Sony Samsung - ? LG - ?

20. buccob

Posts: 2963; Member since: Jun 19, 2012

Agreed... I find it funny that HTC One M8 actually have the best audio quality according to GSMArena testing... and that is right after they drop Beats... Sony phones have never amazed my in audio quality, but they sound pretty good, specially with their EQ and other software tweaking... iPhone sound very good already... the Beats move seems to be more of a Marketing strategy... Samsung have had its ups and downs regarding sound, but I think they did it right after the S4... (I actually like their Adapt sound equalization) Motorola had an amazing sound back when I had the original Atrix... after that I have no idea...

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.