Apple aims for Garmin's jugular with latest Watch OS update, so is it game over for sports watches?

In the running and triathlete community, the names Garmin, Coros, Suunto and others are way more popular and loved than your traditional fancy smartwatches by Apple and Samsung. These sports watches often don't even have a colorful screen or fancy animations, but they share a few common characteristics they survive tough conditions, their batteries last an eternity, and most importantly, they give you a ton of useful activity data.

It's quite amazing how Apple is able to calculate all of those just by using clever algorithms that measure movement of your wrist, but it all seems to work.

However, the most impressive one has got to be Running Power. This metric is actually incredibly useful to runners as it shows your effort in real-time and helps you pace your runs properly, not pushing too hard way too early. It is measured in watts and the greater your running power at a lower heart rate, the more efficient you are. And this metric is actually quite complex to come up with as it combines your pace, vertical oscillation and can even take into account your local weather. Even more advanced running watches like the Garmin Forerunner series don't have this metric, or to be more specific it only works with the help of a separate accessory that you nee to wear on you.

Swimmers are also not left behind with the important SWOLF metric arriving on the Apple Watch. SWOLF is a swimming efficiency metric and it's useful because it combines both your stroke length with the time for each stroke, so you cannot easily "cheat it" with a longer or faster stroke.

Of course, while this is a big move from Apple, it's not quite the death blow.

Sports watches still have one big advantage in the form of much longer battery life, and most of them also come with button navigation that I personally find way more convenient when you are on the move.

It's clear that Apple is closing the gap and this should worry the sports watch industry. Don't forget that rumors persist about Apple working on some low-power mode for its watches that is supposed to significantly extend their battery life. Even doubling it would be quite the achievement, but currently all of that remains merely a whisper on the grapevine rather than reality.

At the end of the day, however, it is Apple improving by leaps and bounds, while we don't see Garmin catching up with Cupertino when it comes to software and smartwatch features. The reality might just end up that this kind of competition has to push sports watch maker to deliver even better products in the future, something we all can benefit from.