Apple Watch to be big seller this holiday shopping season say analysts

Apple Watch to be big seller this holiday shopping season say analysts
With the holiday shopping season closer than you might think, several analysts say that the Apple Watch will be be found in many a gift wrapped box during the fourth quarter of the year. According to the guys at Cascend Securities, 10 million Apple Watches will be rung up from October through the end of December. For the 2018 calendar year, this firm expects Apple to sell $9 billion worth of Apple Watches.

Jaime Ward, group head of Citizens Bank’s retail finance group, expects the Apple Watch to take holiday sales away from jewelry. The analyst says, "By charging more for these essential tech products, it’s taking share of wallet from other discretionary items. Jewelry will unfortunately be hurt by that." Of course, most jewelry stores disagree. Signet Jewelers, parent company to stores like Zales, Kay Jewelers, and Jared says, "While latest-fad technology gifts certainly have appeal, jewelry is timeless and appropriate for so many occasions, certainly beyond the holidays. We are confident that consumers will find jewelry as the perfect gift to celebrate life and express love for family and friends this holiday season." The last word on this goes to Daniel Bachman, Deloitte’s U.S. economic forecaster. Bachman says, "The cool item to get under the Christmas tree is an Apple Watch, not necessarily a watch from the local jewelry store."

Last year, Apple said that its smartwatch was the top selling watch in the world, including both smartwatches and traditional watches. The Apple Watch Series 4 just launched this month with the GPS model starting at $399; the stand alone GPS + Cellular variant starts at $499. The newest model carries a larger edge-to-edge screen and can perform an electrocardiogram, alerting wearers to abnormal heart rhythms. In fact, Apple has been successful at pushing the Apple Watch as a health tool. The heart rate monitor on the device has saved several lives, another reason for some consumers to gift the Apple Watch to people that they care about.

source: MarketWatch via 9to5Mac



1. Jrod99

Posts: 765; Member since: Jan 15, 2016

Waiting on a case for mine. Even though it takes away from the looks.

2. p51d007

Posts: 705; Member since: Nov 24, 2013

But, it has a SQUARE design. Watches are ROUND ;)

4. path45th

Posts: 407; Member since: Sep 11, 2016

For a smartwatch a square can fit more content than a round. Try to read messages or view pictures on a round watch.

6. darkkjedii

Posts: 31366; Member since: Feb 05, 2011

I read them just fine on the Galaxy Watch I had. I do agree with you about fitting more content, but I think it’s the format, more so than the amount.

7. T12RYK

Posts: 849; Member since: Jun 10, 2011

Gone are the days of the round watch! You just wait and see kiddo.

3. darkkjedii

Posts: 31366; Member since: Feb 05, 2011

Best watch I’ve ever owned, knocks it out the park in all areas, just needs 3 day battery life, full fitness logs viewable from the watch, and erase individual texts from a persons folder, and it’d be about perfect. I love it, and am glad I bought one. It’s gonna sell big time this holiday season.

5. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

Loving mine on day 1. The best smartwatch.

8. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

I can say, the series 4 is the only model I seen worth buying. But $749? It's not worth thst as it's not a phone, even if it has cellular.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.