Apple Store opens in Reno, Nevada after relocating; new Apple store 2.0 design is open and airy


You might remember a very old BlackBerry Storm commercial from 2008 that focused on the SurePress clickable keyboard that was supposed to make typing on the phone's glass display more accurate. While the Storm user on screen was typing out the name of a city, the off-screen announcer was saying, "And lookee here...it's typing Reno, Nevada instead of Rino Fertada or Emo Pinata."

We bring that up because yesterday, Apple opened up its newest Apple Store in Reno, Nevada. Note that the store was not opened in Rino Fertada or even Emo Pinata. The new store opened in the Summit Reno Mall, and replaces a smaller store that had been open in the same mall. The larger retail location uses the Apple store 2.0 redesign that sports a wide open sales floor, a ceiling to floor television display, and custom wood-made furniture that is used to display Apple products. On the television screen, images of the recently unveiled Apple iPhone X, Apple iPhone 8, Apple iPhone 8 Plus and Apple Watch Series 3 were shown in a repeating cycle.

The top Apple executive in charge of the company's retail stores, Angela Ahrendts, has redesigned the stores to make it easier for both new users and those familiar with Apple's products to experience and experiment with the devices that are on display. Stores, called town squares by Apple, offer lessons on how to use your Apple devices to master subjects like photography, music, drawing and others. On Saturday, the "Today at Apple" sessions at Reno included a photo walk with the iPhone. Future lessons will give consumers tips on using Apple hardware and software. Special sessions to be held on Tuesdays will show teachers how best to use Apple's devices in the classroom.

The new Reno location is open Monday through Saturday 10:00 a.m. to 9:00 p.m., and 11:00 a.m. to 6:00 p.m. on Sunday. On Friday, September 22nd, the launch date for the Apple iPhone 8 and Apple iPhone 8 Plus, store hours will be 8 a.m. to 9:00 p.m. If you were wondering, these will probably also be the hours that your local Apple Store will be keeping on the September 22nd launch date. Just to be sure, you might want to give your local Apple Store a call just to be sure.

source: AppleInsider

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20 Comments

1. you_sukk_it

Posts: 219; Member since: Apr 11, 2017

"new Apple store 2.0 design is open and airy" like the fart I just took

9. Scott93274

Posts: 6038; Member since: Aug 06, 2013

Too bad they don't have Windows. :P

2. TerryD

Posts: 546; Member since: May 09, 2017

You dont need much of a layout in your shop when you only have about 4 products.

3. Flash

Posts: 1972; Member since: May 19, 2017

Don't be stupid. They have several different products and services.

8. Tythas

Posts: 38; Member since: Jul 30, 2015

I'm pretty sure Apple has more current devices than Microsoft, now? -3 laptops -0 consoles, unless you count Apple TV, which I don't -3 tablets -9 phones Microsoft: -1 desktop -1 console -2 laptops -1 tablet -0 phones Apple are just catering to their own operating system and ecosystem, can't blame them for that.

17. ibend2

Posts: 159; Member since: Mar 16, 2016

Never enter any Microsoft store?

18. ThatJuanGuy

Posts: 3; Member since: Sep 30, 2015

That would be a valid argument if Microsoft only puts their own products in the Microsoft Store.

20. TerryD

Posts: 546; Member since: May 09, 2017

You could still fit all that one one table

4. Hallyu

Posts: 790; Member since: Jul 21, 2015

It updates its store, but not its tasteless iPhone line product? Hmm... another trick to exploit sheeples.

5. whatev

Posts: 2283; Member since: Oct 28, 2015

You should upgrade your brain to a none retarded one, and also your phone, don’t choose the low level in life, you only live once honey

6. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

I have no idea what you are trying to say.

7. iushnt

Posts: 3105; Member since: Feb 06, 2013

Exactly

10. Scott93274

Posts: 6038; Member since: Aug 06, 2013

"You should upgrade your brain to a none retarded one, and also your phone, don’t choose the low level in life, you only live once honey" ... I hope that cleared things up... And if it did, maybe you can share because I'm scratching my head too. lol

11. whatev

Posts: 2283; Member since: Oct 28, 2015

Lol I forgot to type “class”

16. ibend2

Posts: 159; Member since: Mar 16, 2016

Another VincentSnakeBoySerpentHillary2020 clone spotted..

19. whatev

Posts: 2283; Member since: Oct 28, 2015

I made you a question in another thread, so I remind you, what can you tell me about the fact that you are a regular visitor on a site that you say is biased towards a brand you hate? Why having these habits?

12. JAHANZEBKHAN00000

Posts: 3; Member since: Sep 17, 2017

Hello apple.com Pakistan is the bigest market mobile apple are too much use in this country but there is no offically store in Pakistan ...?

13. JAHANZEBKHAN00000

Posts: 3; Member since: Sep 17, 2017

I hope apple.com next project to open offically apple store open it in Pakistan

14. PhoneInQuestion

Posts: 496; Member since: Aug 20, 2017

I thought they were called "Town Halls", because calling something a store isn't (((THINKING DIFFERENTLY))).

15. ibend2

Posts: 159; Member since: Mar 16, 2016

It's called Apple Chruch

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