Apple 'Spring Forward' Watch event: liveblog
With all that said, welcome to our Apple Sprint Forward event liveblog! We'll constantly posting updates here, so you'll be able to follow the event's progress as it occurs.
EVENT START TIME: 10 AM PT | 11 AM MT | 12 PM CT | 1 PM ET | 5 PM GMT | 6 PM CET
Live event tracker
| 13:52 | Correction for the price of the Apple Watch regular edition: 38mm will be from $549 to $1,049, and 42mm will be from $599 to $1,099. |
| 13:37 | Thank you for following our liveblog, guys! Please head to the PhoneArena homepage now, because we'll be having some great content up there. |
| 13:36 | With that, Tim Cook thanks attendees one last time, and wraps things up.  |
| 13:35 | A round of applause follows for the creators of the Apple Watch and the rest of the Apple line-up. |
| 13:35 | "I'd like to personally thank all of the Apple team that made today possible. What you saw today is the result of years of hard work." |
| 13:33 | A video ad is rolling. The vid is intended to let the world know that the "Apple Watch is coming."  |
| 13:32 |  |
| 13:31 | Apple Watch release date is April 24! Starting with an initial set of countries. |
| 13:31 | The Edition prices will start at $10,000. Nice, eh? Pre-orders for Apple Watch start from April 10! |
| 13:30 | Now, onto the Apple Watch Edition collection. It'll be available in select stores, and in limited quantities. |
| 13:30 | Once, again Jony Ive walking us through the goodness of the standard Apple Watch collection. 38mm comes at $1049, the 42mm comes at $1099. |
| 13:28 | The next collection, called simply Apple Watch, will be housed in a supposedly more premium, stainless steel body. |
| 13:27 | Apple Watch Sport edition will cost $349 for the 38mm, and $399 for the 42mm chassis. |
| 13:26 | It's a nerdy video, explaining some of the production process for the aluminum Apple Watch.That's for the Watch Sport  |
| 13:24 | A new video is rolling about the Apple Watch. Surely, narrated by Jony Ive. |
| 13:23 | "Typical" battery life will be 18 hours. The charger uses a magnetic connector. |
| 13:22 | Apple Watch is, of course, integrated with the iPhone. Installing apps and configuring the watch will happen through the Watch app. |
| 13:21 |  |
| 13:20 | Replying through the watch happens by voice, but you can send your message either as voice, or as transcribed text. |
| 13:19 | A Shazam app is also in the mix, of course. We can expect that a lot of the basics will be covered with Apple Watch. |
| 13:18 | A really cool way to communicate through Watch is by drawing on the screen, which directly sends your drawing to the person on the other end |
| 13:17 | Another third-party app demonstration - Uber. Requesting a car seems very easy with the Uber Watch app. |
| 13:15 | Just in case you wondered, you'll be able to browse through your photos with Watch. You'll also be able to browse app content,like Instagram |
| 13:13 | Kevin Lynch has just demonstrated how easy it is to pay with Watch and Apple Pay. You just hold the watch near the terminal, and that's it. |
| 13:12 | He's demonstrating the built-in Siri functionality to communicate with the Watch. Checking the forecast, creating a reminder... |
| 13:11 | Kevin Lynch is on stage to talk more about the Watch's functionality. Not really new stuff so far.  |
| 13:09 | You can do a whole bunch of stuff with Apple Watch, including getting notifications from your iPhone apps.  |
| 13:07 |  |
| 13:07 | And there she is on stage!  |
| 13:04 | A video featuring Christy Turlington-Burns is rolling. She's introducing its fitness-tracking capabilities. |
| 13:01 | The Apple Watch will not tolerate you sitting too much.Should too much time pass without you doing some kind of activity,you'll be reminded. |
| 13:00 |  |
| 12:59 | Yes, you'll be able to make calls through the watch, and its speaker and microphone.  |
| 12:57 | If you swipe up from the bottom of the watchface you can see the weather, your heartrate, and other info. This is called Glances. |
| 12:56 |  |
| 12:56 | Tim Cook touts the Apple Watch as one of the most accurate time-pieces ever. He also goes through some customization capabilities. |
| 12:55 |  |
| 12:54 | OK, guys, here comes the Apple Watch! |
| 12:53 | With a faster CPU and double the memory, this thing's going to cost $1,599. |
| 12:53 | This configuration goes for $1,299.  |
| 12:48 |  |
| 12:47 | A brief video, narrated by Jony Ive, talks up the new MacBook. |
| 12:46 |  |
| 12:45 | The single connector on the new MacBook is going to support a whole plethora of things, including USB, Power, HDMI, VGA, and DisplayPort. |
| 12:43 | New, terraced battery cells will allow for a whole-day battery life.  |
| 12:42 | The computer will be powered by the new Intel Core M processor. |
| 12:42 | This is going to be the first fanless MacBook ever. Neat! The new logic board is about 67% smaller than the 11" MacBook logic board. |
| 12:40 | The new trackpad is going to have touch pressure sensitivity as well, with a new secondary gesture called Force-Click. |
| 12:39 | A new trackpad, called Force Touch Trackpad, will be taking care of your touch gestures, complete with a new haptic engine for feedback. |
| 12:38 | The screen resolution is extremely high, at 2304 x 1440, and, as expected, the diagonal is 12". |
| 12:37 | Apple has developed a new keyboard key mechanism called Butterfly mechanism making for a much better keyboard typing.  |
| 12:35 | The new Mac is going to have an all metal enclosure, and... is going to be the thinnest MacBook ever made. |
| 12:35 | Phil Schiller is on stage to introduce the new Mac... which, by the way, is going to weigh just 2 pounds!  |
| 12:34 |  |
| 12:34 |  |
| 12:32 | "We challenged ourselves to reinvent the notebook. And we did it. And here it is." |
| 12:31 | Tim Cook is back on stage. Next up... the Mac!  |
| 12:30 | First five ResearchKit apps are going to be available today, and guess what, all that ResearchKit is going to be open source! |
| 12:29 | Jeff has also addressed the issue of privacy, saying that Apple's not going to have access to medical data transferred through your iDevice. |
| 12:27 | Apple's rolling a video featuring medical research advisers and doctors talking about the benefits of ResearchKit. |
| 12:25 | Finally, the fifth app is dedicated to Breast Cancer research.  |
| 12:24 |  |
| 12:23 | The second app is targeted at Diabetes, the third is for Cardiovascular Disease, the fourth is for Asthma. |
| 12:22 | The first app is dedicated to Parkinson's research. |
| 12:22 | In collaboration with those institutions, Apple has created the first 5 apps for medical research. |
| 12:21 | Apple has worked with the institutions that you see to enable ResearchKit.  |
| 12:20 | "Today we're proud to announce ResearchKit." It's a software framework made specifically for medical research. |
| 12:19 |  |
| 12:18 | Jeff Williams is now on stage to talk about Medical Research and how iPhone and HealthKit are going to help in this area. |
| 12:17 |  |
| 12:16 | "Now every major car brand has committed to delivering Car Play." |
| 12:15 |  |
| 12:15 | Apple Pay has been among the main satisfaction drivers, so to speak. |
| 12:14 | Tim announces that the customer satisfaction rates for iPhone 6 and 6 Plus are hitting 99%. |
| 12:13 | 700 million iPhones have been sold thus far. |
| 12:12 | Apple TV price is now dropped to $69. |
| 12:12 | A new Game of Thrones trailer is running now. |
| 12:11 | HBO NOW will cost $14.99 a month. First month is free if you subscribe in April. |
| 12:08 | HBO announces its new streaming service: HBO NOW, and Apple's going to be their exclusive partner. |
| 12:08 |  |
