13:52 | Correction for the price of the Apple Watch regular edition: 38mm will be from $549 to $1,049, and 42mm will be from $599 to $1,099. |
13:37 | Thank you for following our liveblog, guys! Please head to the PhoneArena homepage now, because we'll be having some great content up there. |
13:36 | With that, Tim Cook thanks attendees one last time, and wraps things up.  |
13:35 | A round of applause follows for the creators of the Apple Watch and the rest of the Apple line-up. |
13:35 | "I'd like to personally thank all of the Apple team that made today possible. What you saw today is the result of years of hard work." |
13:33 | A video ad is rolling. The vid is intended to let the world know that the "Apple Watch is coming."  |
13:32 |  |
13:31 | Apple Watch release date is April 24! Starting with an initial set of countries. |
13:31 | The Edition prices will start at $10,000. Nice, eh? Pre-orders for Apple Watch start from April 10! |
13:30 | Now, onto the Apple Watch Edition collection. It'll be available in select stores, and in limited quantities. |
13:30 | Once, again Jony Ive walking us through the goodness of the standard Apple Watch collection. 38mm comes at $1049, the 42mm comes at $1099. |
13:28 | The next collection, called simply Apple Watch, will be housed in a supposedly more premium, stainless steel body. |
13:27 | Apple Watch Sport edition will cost $349 for the 38mm, and $399 for the 42mm chassis. |
13:26 | It's a nerdy video, explaining some of the production process for the aluminum Apple Watch.That's for the Watch Sport  |
13:24 | A new video is rolling about the Apple Watch. Surely, narrated by Jony Ive. |
13:23 | "Typical" battery life will be 18 hours. The charger uses a magnetic connector. |
13:22 | Apple Watch is, of course, integrated with the iPhone. Installing apps and configuring the watch will happen through the Watch app. |
13:21 |  |
13:20 | Replying through the watch happens by voice, but you can send your message either as voice, or as transcribed text. |
13:19 | A Shazam app is also in the mix, of course. We can expect that a lot of the basics will be covered with Apple Watch. |
13:18 | A really cool way to communicate through Watch is by drawing on the screen, which directly sends your drawing to the person on the other end |
13:17 | Another third-party app demonstration - Uber. Requesting a car seems very easy with the Uber Watch app. |
13:15 | Just in case you wondered, you'll be able to browse through your photos with Watch. You'll also be able to browse app content,like Instagram |
13:13 | Kevin Lynch has just demonstrated how easy it is to pay with Watch and Apple Pay. You just hold the watch near the terminal, and that's it. |
13:12 | He's demonstrating the built-in Siri functionality to communicate with the Watch. Checking the forecast, creating a reminder... |
13:11 | Kevin Lynch is on stage to talk more about the Watch's functionality. Not really new stuff so far.  |
13:09 | You can do a whole bunch of stuff with Apple Watch, including getting notifications from your iPhone apps.  |
13:07 |  |
13:07 | And there she is on stage!  |
13:04 | A video featuring Christy Turlington-Burns is rolling. She's introducing its fitness-tracking capabilities. |
13:01 | The Apple Watch will not tolerate you sitting too much.Should too much time pass without you doing some kind of activity,you'll be reminded. |
13:00 |  |
12:59 | Yes, you'll be able to make calls through the watch, and its speaker and microphone.  |
12:57 | If you swipe up from the bottom of the watchface you can see the weather, your heartrate, and other info. This is called Glances. |
12:56 |  |
12:56 | Tim Cook touts the Apple Watch as one of the most accurate time-pieces ever. He also goes through some customization capabilities. |
12:55 |  |
12:54 | OK, guys, here comes the Apple Watch! |
12:53 | With a faster CPU and double the memory, this thing's going to cost $1,599. |
12:53 | This configuration goes for $1,299.  |
12:48 |  |
12:47 | A brief video, narrated by Jony Ive, talks up the new MacBook. |
12:46 |  |
12:45 | The single connector on the new MacBook is going to support a whole plethora of things, including USB, Power, HDMI, VGA, and DisplayPort. |
12:43 | New, terraced battery cells will allow for a whole-day battery life.  |
12:42 | The computer will be powered by the new Intel Core M processor. |
12:42 | This is going to be the first fanless MacBook ever. Neat! The new logic board is about 67% smaller than the 11" MacBook logic board. |
12:40 | The new trackpad is going to have touch pressure sensitivity as well, with a new secondary gesture called Force-Click. |
12:39 | A new trackpad, called Force Touch Trackpad, will be taking care of your touch gestures, complete with a new haptic engine for feedback. |
12:38 | The screen resolution is extremely high, at 2304 x 1440, and, as expected, the diagonal is 12". |
12:37 | Apple has developed a new keyboard key mechanism called Butterfly mechanism making for a much better keyboard typing.  |
12:35 | The new Mac is going to have an all metal enclosure, and... is going to be the thinnest MacBook ever made. |
12:35 | Phil Schiller is on stage to introduce the new Mac... which, by the way, is going to weigh just 2 pounds!  |
12:34 |  |
12:34 |  |
12:32 | "We challenged ourselves to reinvent the notebook. And we did it. And here it is." |
12:31 | Tim Cook is back on stage. Next up... the Mac!  |
12:30 | First five ResearchKit apps are going to be available today, and guess what, all that ResearchKit is going to be open source! |
12:29 | Jeff has also addressed the issue of privacy, saying that Apple's not going to have access to medical data transferred through your iDevice. |
12:27 | Apple's rolling a video featuring medical research advisers and doctors talking about the benefits of ResearchKit. |
12:25 | Finally, the fifth app is dedicated to Breast Cancer research.  |
12:24 |  |
12:23 | The second app is targeted at Diabetes, the third is for Cardiovascular Disease, the fourth is for Asthma. |
12:22 | The first app is dedicated to Parkinson's research. |
12:22 | In collaboration with those institutions, Apple has created the first 5 apps for medical research. |
12:21 | Apple has worked with the institutions that you see to enable ResearchKit.  |
12:20 | "Today we're proud to announce ResearchKit." It's a software framework made specifically for medical research. |
12:19 |  |
12:18 | Jeff Williams is now on stage to talk about Medical Research and how iPhone and HealthKit are going to help in this area. |
12:17 |  |
12:16 | "Now every major car brand has committed to delivering Car Play." |
12:15 |  |
12:15 | Apple Pay has been among the main satisfaction drivers, so to speak. |
12:14 | Tim announces that the customer satisfaction rates for iPhone 6 and 6 Plus are hitting 99%. |
12:13 | 700 million iPhones have been sold thus far. |
12:12 | Apple TV price is now dropped to $69. |
12:12 | A new Game of Thrones trailer is running now. |
12:11 | HBO NOW will cost $14.99 a month. First month is free if you subscribe in April. |
12:08 | HBO announces its new streaming service: HBO NOW, and Apple's going to be their exclusive partner. |
12:08 |  |