Apple CEO Cook hints at new products for 2014

With analysts and fans wondering where the innovative company named Apple has gone to, CEO Tim Cook told supporters to expect Apple to enter new categories this year. Most likely, the executive is referring to the Apple iWatch. Cook said that Apple is working on "some really great stuff." The company has been fairly dry in terms of major new products since the release of the OG Apple iPad in 2010.

Apple could also reveal some improvements to existing products on its roster, like the Apple iPhone. There is speculation that Apple will introduce two versions of the phone this year, including one model with a larger than 5 inch screen. There is also speculation that the screen on the iPhone will measure the pressure of a touch, leading to new applications for the device.


The Cupertino based firm has hired a sleep expert and has posted a job for an exercise physiologist. Apple is rumored to be introducing an app in iOS 8 called Healthbook that would monitor the health of users and keep track of certain health metrics like blood pressure, heart rate and perhaps blood glucose levels. The iWatch would be used to capture the information using sensors on the timepiece.

Cook still considers Apple a "growth" company, and said that he wants Apple to produce the best phones, not the most handsets. What he was saying was that Apple will not make a low priced iPhone just to reach certain markets, without taking its quality into consideration. The executive said that in every country that the iPhone is sold in, it is number one or two in market share for true smartphones. "In the other places where we are number two, I'd rather be number one. And you can bet that we're working on that," he said.

source: WSJ

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