Angry Birds Movie premieres in the U.S. next Friday; too little too late?

Angry Birds Movie premieres in the U.S. next Friday; too little too late?
This coming Friday, the Angry Birds will be invading movie theaters all across America. The problem is that the Angry Birds franchise, which once had a massive number of followers playing the games on multiple platforms, became a victim of the developer's desire to become the next Disney. Rovio launched animated Angry Birds cartoon shows, and licensed the characters for almost every product you can imagine. Think "overexposure."

The Angry Birds were soon on lunch boxes, party favors, board games, clothing, adhesive strips, and more. It all made Rovio look less Disney-esque as the developer appeared to be adhering to the short term strategy of 'getting while the getting was good.' Without the breadth of characters that Disney owns, there was no way for Rovio to continue to push these licensing deals without the Angry Birds eventually burning out.

The length of time required to produce a feature length film practically guaranteed that the fad would be nearly burned out by the time the movie was ready to premiere. It was May 2013 when Sony and Rovio announced that the movie would be made. Sony battled a number of other studios, all dying to get a piece of what was then a thriving property.

It's almost hard to remember how hot the Angry Birds were. After quickly running up 7 million paid users to the iOS version of its first game, the foul fowl made their Android debut in September 2010. A year later, the Angry Birds were so big that a theme park focusing on them had opened in China. In Helsinki, a Angry Birds Store was opened.

On May 20th we should learn if the Angry Birds have any staying power when the Angry Birds Movie starts its run in U.S. theaters. Will this be a rebirth of the franchise, or is it too little too late? Rovio spent $73 million to produce the film, which right now seems like a lot of money to have invested in a fading franchise.


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18 Comments

1. ezMoney

Posts: 18; Member since: Dec 13, 2013

I just saw an early screening with 7 ten year olds - it is actually really good! And it made me download Angry Birds 2 - good fun!

17. bachir8k

Posts: 153; Member since: Feb 25, 2013

How come it will be available next week in the US, i have watched already in Qatar last week, and it's available in all the middle east movie theaters, anyway the movie is hilarious, and for all ages, i strongly recommend watching it :)

2. iApologistArePunks

Posts: 4; Member since: Feb 27, 2016

It should have been made two years ago....

3. Vanliewn

Posts: 65; Member since: Oct 03, 2015

Yeah, I haven't played or cared about angry birds in at least 3 years. Would have done better a couple of years ago

4. UglyFrank

Posts: 2193; Member since: Jan 23, 2014

The film will probably be enjoyable Nice voice cast My man Hannibal buress is in there with a minor role

5. cripton805

Posts: 1485; Member since: Mar 18, 2012

I saw thw preview for it and I looked really good. I think it might revive the franchise but they need a new addicting version of the game. Maybe one with a storyline.

6. Pigaro

Posts: 84; Member since: May 15, 2016

I have never played this game but maybe I will like the movie

7. Neros

Posts: 1016; Member since: Dec 19, 2014

73million? Holy cow...

9. AppleVersusAndroid unregistered

That's really not a lot. Animated movie budgets are crazy large.

11. Coconut00

Posts: 485; Member since: Jan 13, 2015

The budget for the last film on some animation studios: The Good Dinosaur (Pixar): 175-200 million The Peanuts Movie (Blue Sky): 99 million Kung Fu Panda 3 (DreanWorks): 145 million Zootopia (Walt Disney Animation): 150 million Minions (Illumination Entertainment): 74 million Hotel Transylvania 2 (Sony Animation): 80 million So yep it is not that much for an animation film

8. AppleVersusAndroid unregistered

I don't know about reviving the franchise, but I think it will be successful. If anything, it'll move the business in a new direction.

10. ryq24

Posts: 875; Member since: Oct 17, 2011

It would be huge two three years ago. But the film is getting good reviews. Better than the latest XMen movie so it might still do good in the box office.

12. Coconut00

Posts: 485; Member since: Jan 13, 2015

While it would have been huge three or four years ago, the film is tracking to make $40 million opening weekend and $150 million total in the US which isn't bad, plus it will probably make a TON of money overseas though it wouldn't surprise me if it flopped.

13. darkkjedii

Posts: 30966; Member since: Feb 05, 2011

Not too little too late, it's a kids movie, a pre the snookster will flock to it. No pun intended. Zootopia was awesome.

14. cdm283813

Posts: 424; Member since: Jan 10, 2015

I'll see the movie but on cheap Tuesday's with free small popcorn.

15. greenelektron

Posts: 537; Member since: Sep 10, 2014

Watched it yesterday with two kids. They enjoyed it. I enjoyed it also. We were just confused with the different birds because we never played it in like 2 years. But honestly, i dont know how can they revive the game

16. SuperAndroid507

Posts: 361; Member since: Jan 06, 2014

The movie is getting good reviews, I've seen every teaser/trailer and it was enough to convice me to go see it. If the actual movie keep up with the trailers, it should be fun to watch.

18. JasonX

Posts: 54; Member since: Feb 11, 2015

I think they'll be fine. My kids have been begging me to see this for a month now. Especially after they saw the trailer in front of Captain America: Civil War.

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