Andy Rubin apologizes for Essential's privacy gaffe

You might remember our previous report about a possible phishing scam that Essential might have fallen victim a few days ago. Some customers who pre-order the Essential Phone received an email that asked for sensitive information like pictures of an ID and address.

Well, it appears that there was no hacking involved in the privacy issue, but rather a huge mistake from Essential's part. According to Andy Rubin, the reason some customers received those mails asking for personal data was an email account gone rogue.

It appears that the company made an error in its customer care function, as customer care rep had used a misconfigured account to send a single email to multiple recipients. About 70 customers responded positively to the request in the email and sent their sensitive info in their replies.

Unfortunately, the information ended up being sent to “a small group of other customers,” which means Essential can't do anything to erase these private details. To kiss and make up, Essential announced it has offered those affected one year's worth of identity theft protection service via LifeLock.

Moreover, Essential's Andy Rubin issued an official statement apologizing for the privacy mistake and promising that he will do everything in his power to avoid this happening again in the future.

In the meantime, the Essential Phone has yet to make its way to the shelves, despite the fact that the company announced a few times in the past that the smartphone is shipping.

source: Essential

Related phones

  • Display 5.7" 1312 x 2560 pixels
  • Camera 13 MP / 8 MP front
  • Processor Qualcomm Snapdragon 835, Octa-core, 2450 MHz
  • Storage 128 GB
  • Battery 3040 mAh



1. PhoneInQuestion

Posts: 496; Member since: Aug 20, 2017

That's a pretty big blunder and he should own up to this. I'm not really even cautiously enthusiastic about the Essentials phone anymore after this debacle.

3. Panzer

Posts: 282; Member since: May 13, 2016

I am sure you weren't enthusiastic before the fiasco either.

5. Tondern

Posts: 164; Member since: Feb 23, 2015

I know I wasn't but even less so now.

2. kiko007

Posts: 7513; Member since: Feb 17, 2016

Total s**tshow.

4. palmguy

Posts: 983; Member since: Mar 22, 2011

Wellllll it'll be selling for around $350 next month.

6. collin3000

Posts: 70; Member since: Apr 28, 2015

Not great but let's remember the isn't phones exploding due to negligence (Samsung) or your personal nude photos being leaked online due to a security flaw (Apple and "the fappening". It's bad, but the fact Rubin took responsibility shows the type of leader the company has. I have no plans of buying an essential phone and I'm not a huge fan, but it's good to keep things in perspective.

7. killer7D

Posts: 551; Member since: Sep 18, 2014

I am wondering how come their system managed to do that mistake .. They are telling the story as if the crowd are idiots !! In my opionion, they collected the information intentionally in order to study their market target but then the mistake happened where those information were forwarded to other people instead of marketing department.

8. NarutoKage14

Posts: 1327; Member since: Aug 31, 2016

This is a mistake which could potentially destroy the lives of the people who unfortunately sent in their info. 1 year of Life Lock doesn't seem like quite enough.

9. cmdacos

Posts: 4266; Member since: Nov 01, 2016

This company turned itself into a joke before their phones could even impress their few fans.

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