Andy Rubin, the father of Android, plans to launch a bezel-less phone to take on the iPhone and Google Pixel
by Florin Troaca / Jan 13, 2017, 3:15 PM
For now, Essential is a small company employing about 40 people, some of whom had previously worked at Google, Apple, or Samsung. Serving as the CEO (Chief Executive Officer) of Essential, Andy Rubin reportedly visited CES 2017 earlier this month to talk about his new smartphone with US carriers, including Sprint.
Bloomberg has it that the upcoming Essential phone should feature an edge-to-edge display and high-end materials, being aimed at competing with top of the line handsets like Apple's iPhone, Google's Pixel, and Samsung's Galaxy flagships. Allegedly, at least one prototype sports a screen larger than 5.5 inches, while overall being smaller than an iPhone 7 Plus, since it "lacks" bezels. Essential is testing various levels of pressure sensitivity for the screen, perhaps for functionality akin to Apple's 3D Touch. Also in testing are metal edges (for the whole phone) and a ceramic-made back.
The Essential phone may not run Androidinteresting thing about this high-end Essential handset is that it's supposed to support add-on accessories - in the same way that Motorola's Moto Z family supports Moto Mods. Bloomberg notes that Essential is trying to develop a proprietary port that should be used for charging, as well as for connecting to add-ons. One of these add-ons could be a 360-degree camera.
The first Essential smartphone might be released as soon as the middle of 2017. Bloomberg says that the handset could cost about as much as an iPhone 7, though nothing has been decided yet. The handset may be manufactured by Foxconn, which also builds iPhones for Apple. For now, it's not clear if the device has anything to do with Android. In any case, last year, Andy Rubin talked about new computing platforms, mentioning that the next one should be "about data and people training AI (Artificial Intelligence) systems to learn." With Rubin's experience and know-how, we might very well see a brand new operating system debuting with the upcoming Essential phone.
Regarded by many as the father of Android, Andy Rubin co-founded Android Inc. and started developing Android in 2003. Two years later, in 2005, Google bought Android, hiring Rubin to oversee what was to become the world's most popular mobile OS. Now, it appears that Andy Rubin is ready do to his own thing when it comes to smartphones, and we're genuinely looking forward to seeing what will come out of this.
Andy Rubin photo courtesy of Playground, a startup incubator founded by Rubin.
This story is part of:Andy Rubin's new phone - Essential (10 updates)
30 May U.S. carriers confirm the Essential Phone will work on their networks, but none will offer it directly (UPDATED)Lucky customers who manage to purchase the Essential Phone in the United States will be pleased to know that most major carriers in the country will support the smartphone...
30 May Andy Rubin's new high-end Android smartphone to be unveiled later today?Back in January, word leaked out that Andy Rubin was working on a high-end Android handset that was said to be aimed at the Google Pixel and the Apple iPhone. What makes this a big deal is that Mr. Rubin is considered to be the "Father of Android." After leaving Android in March 2013, he departed Google 19 months later. By December 2015, there was speculation that Rubin was about to start a new company that would produce Android smartphones...
26 May Andy Rubin's Essential phone gets teased on Twitter, is this a 360-degree camera we're seeing?As you might have heard by now, Andy Rubin, one of the co-creators of the Android OS, is about to jump into the smartphone game once more with the upcoming Essential smartphone, which is supposedly launching May 30. Thus, the time is nigh for teasers, and one of the latest ones comes straight from the company's Twitter account, on which a silhouette of the device got published for all to see...
25 May First Essential smartphone (developed by Andy Rubin) could be announced next weekThe first Essential phone should run Android (possibly customized by Andy Rubin), and is expected to compete with high-end devices like iPhones and Pixels...
17 April Andy Rubin's Essential Android smartphone spotted on GFXBenchThe so-called father of Android, Andy Rubin, has been working on a high-end Android handset that is expected to take on top shelf models like the Apple iPhone and the Google Pixel. We recently got a partial look at the phone, and it also was benchmarked on Geekbench with the Snapdragon 835 SoC and 4GB of RAM inside. Today, the phone was spotted on the GFX Bench website which means that several specs were leaked for the first time...
Posts: 266; Member since: Dec 09, 2015
"May not run Android " *Exits article *
posted on Jan 13, 2017, 3:19 PM 14
Posts: 3783; Member since: Sep 30, 2009
To me that's the most intriguing part. Player 3.
posted on Jan 13, 2017, 3:23 PM 7
Posts: 556; Member since: Feb 17, 2013
+10. I won't be jumping off this Android ship anytime soon but equally I won't deny that we do need a 3rd disruptor. Shortcut:- Talk to Canonical and assess what could be done with Ubuntu Touch. Hard way:- Fork the sh1t out off droid and establish an own base. Also I kinda agree with Unordinary. "Bezelless" as the be all end all admittedly sounds rather trivial to sum the bigger picture for the hardware.
posted on Jan 14, 2017, 7:58 AM 0
Even if it does, the general public doesn't care about a bezeless phone. Look at what's happening with that new phone that came out - not selling for sh*t. The smartphone market has already been established. Samsung Apple and soon to be Google, own the market. Other vendors would be happy to sell 5% of what these companies push each year.
posted on Jan 13, 2017, 5:11 PM 0
Posts: 403; Member since: Jul 14, 2013
The part that had me shaking my head was "Essential is trying to develop a proprietary port that should be used for charging, as well as for connecting to add-ons." Don't be stupid guys, proprietary anything sucks, especially chargers/charging ports, and only sounds like a cash grab. I hope it's not true.
posted on Jan 13, 2017, 10:43 PM 4
Posts: 473; Member since: Mar 14, 2013
It has to run Android. No other OS out there lol. All the other OS have failed due to eco system development.
posted on Jan 13, 2017, 3:34 PM 8
Posts: 797; Member since: Mar 05, 2016
iOS failed due to eco system development?
posted on Jan 13, 2017, 3:50 PM 0
Posts: 797; Member since: Mar 05, 2016
Andy Rubin is a brilliant guy, if anyone can pull off developing a third major mobile OS, it's him. Then again Samsung, even with all their brain power and financial resources, hasn't been able to get Tizen up and running in any meaningful way, so perhaps he won't have an easy go at it.
posted on Jan 13, 2017, 4:22 PM 2
Posts: 2361; Member since: Aug 01, 2015
You mean there are only two OS's that matter to you. Windows Mobile still matters to those who choose to buy it - regardless of the small segment of the population they are in. The same goes for Tizen too.
posted on Jan 13, 2017, 4:34 PM 0
Posts: 1851; Member since: Feb 04, 2011
It's easy to blame it on the ecosystem, but unfortunately it's even worse than that. Others failed because even with good offerings, they failed to gain traction. Too many people still wanted to get Android and iOS because too many of their friends had Android or iOS, and thus the circular path went. If anybody new wanted to enter the market, they better enter at a time when a great number of people are getting bored with the current offerings and their offering can become the next trend. That's the only way to climb the wall; the barrier to entry is too high otherwise.
posted on Jan 13, 2017, 6:00 PM 1
Posts: 2305; Member since: Sep 11, 2014
The father of Android is iOS.
posted on Jan 13, 2017, 3:59 PM 2
Posts: 1251; Member since: Dec 03, 2014
Android started 4 years before the iphone/iphone OS isheep...
posted on Jan 13, 2017, 4:10 PM 14
Posts: 98; Member since: Sep 22, 2016
Yeah right!, Maybe that explains the reason why every iOS iteration comes with the "New Features" that are already present in Android for long time. Even Steve Jobs would have laughed after reading your comment.
posted on Jan 13, 2017, 7:27 PM 2
Posts: 3951; Member since: Oct 03, 2015
So they want to make a new kind of iPhone, that may or may not run Android???? That is going to be hard to do, if it runs android it will have to a down right amazing phone and if it runs a custom OS then said OS would have to be at least as good as iOS or Android, preferably better in some way. Launching with an iPhone 7 price tag could easily make this phone DOA! If it doesn't deserve such a price.
posted on Jan 13, 2017, 4:35 PM 0
Posts: 4974; Member since: Mar 04, 2010
"Allegedly, at least one prototype sports a screen larger than 5.5 inches, while overall being smaller than an iPhone 7 Plus, since it "lacks" bezels. " The Nexus 6p is virtually identical in size to the iPhone 6s Plus but with a 5.7" screen, and it doesn't lack bezels, so the screen on this better be 5.9"+ to make a difference.
posted on Jan 13, 2017, 6:28 PM 0
Posts: 3137; Member since: Jan 23, 2014
Rubin may be the father of Android but he raised a petulant child until the Godfather of Android (Matias Duarte) stepped in and injected some webOS goodness starting with Honeycomb and ICS. Anybody who can say with a straight face that Android would be what it is today while continuing the path of FroYo and Gingerbread needs some strong anti-psychotic medicine.
posted on Jan 13, 2017, 6:38 PM 1
Posts: 1420; Member since: Sep 04, 2015
Honeycomb was absolutely terrible though, I think it was the least stable Android release to date. ICS was a significant improvement and continued what Duarte started in Honeycomb, polishing the user-friendliness and interface design. The introduction of ART(Android Runtime) offered performance improvements and battery-efficiency over the outdated Dalvik, which I find was a much more important improvement.
posted on Jan 13, 2017, 7:57 PM 1
Send a warning to post author
Send a warning to Selected user.
The user has 0 warnings currently.
Next warning will result in ban!
Ban user and delete all posts
Message to PhoneArena moderator (optional):