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Andy Rubin, the father of Android, plans to launch a bezel-less phone to take on the iPhone and Google Pixel

Posted: , by Florin T.

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Andy Rubin, the father of Android, plans to launch a bezel-less phone to take on the iPhone and Google Pixel
About four years after stepping down from leading Google's Android team, and two years after leaving Google for good, Andy Rubin is now getting ready to launch his own high-end smartphone. According to Bloomberg, this smartphone will be released by Essential Products Inc., a new company that Rubin intends to officially announce soon. The report seems to be partially confirming a previous rumor about Andy Rubin and his smartphone plans.

For now, Essential is a small company employing about 40 people, some of whom had previously worked at Google, Apple, or Samsung. Serving as the CEO (Chief Executive Officer) of Essential, Andy Rubin reportedly visited CES 2017 earlier this month to talk about his new smartphone with US carriers, including Sprint.

Bloomberg has it that the upcoming Essential phone should feature an edge-to-edge display and high-end materials, being aimed at competing with top of the line handsets like Apple's iPhone, Google's Pixel, and Samsung's Galaxy flagships. Allegedly, at least one prototype sports a screen larger than 5.5 inches, while overall being smaller than an iPhone 7 Plus, since it "lacks" bezels. Essential is testing various levels of pressure sensitivity for the screen, perhaps for functionality akin to Apple's 3D Touch. Also in testing are metal edges (for the whole phone) and a ceramic-made back.

Another

The Essential phone may not run Android

interesting thing about this high-end Essential handset is that it's supposed to support add-on accessories - in the same way that Motorola's Moto Z family supports Moto Mods. Bloomberg notes that Essential is trying to develop a proprietary port that should be used for charging, as well as for connecting to add-ons. One of these add-ons could be a 360-degree camera.

The first Essential smartphone might be released as soon as the middle of 2017. Bloomberg says that the handset could cost about as much as an iPhone 7, though nothing has been decided yet. The handset may be manufactured by Foxconn, which also builds iPhones for Apple. For now, it's not clear if the device has anything to do with Android. In any case, last year, Andy Rubin talked about new computing platforms, mentioning that the next one should be "about data and people training AI (Artificial Intelligence) systems to learn." With Rubin's experience and know-how, we might very well see a brand new operating system debuting with the upcoming Essential phone.

Regarded by many as the father of Android, Andy Rubin co-founded Android Inc. and started developing Android in 2003. Two years later, in 2005, Google bought Android, hiring Rubin to oversee what was to become the world's most popular mobile OS. Now, it appears that Andy Rubin is ready do to his own thing when it comes to smartphones, and we're genuinely looking forward to seeing what will come out of this. 

Andy Rubin photo courtesy of Playground, a startup incubator founded by Rubin.

source: Bloomberg

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posted on 13 Jan 2017, 15:19 14

1. DavMor0069 (Posts: 214; Member since: 09 Dec 2015)


"May not run Android " *Exits article *

posted on 13 Jan 2017, 15:23 7

2. bucky (Posts: 3132; Member since: 30 Sep 2009)


To me that's the most intriguing part. Player 3.

posted on 14 Jan 2017, 00:12 1

32. sgodsell (Posts: 4855; Member since: 16 Mar 2013)


Andy could be using the new Andromeda OS, which can still run Android apps. Not to mention Chrome as well.

posted on 14 Jan 2017, 07:58

34. Suo.Eno (Posts: 528; Member since: 17 Feb 2013)


+10. I won't be jumping off this Android ship anytime soon but equally I won't deny that we do need a 3rd disruptor.

Shortcut:- Talk to Canonical and assess what could be done with Ubuntu Touch.

Hard way:- Fork the sh1t out off droid and establish an own base.

Also I kinda agree with Unordinary. "Bezelless" as the be all end all admittedly sounds rather trivial to sum the bigger picture for the hardware.

posted on 13 Jan 2017, 17:11

17. Unordinary (unregistered)


Even if it does, the general public doesn't care about a bezeless phone. Look at what's happening with that new phone that came out - not selling for sh*t. The smartphone market has already been established. Samsung Apple and soon to be Google, own the market. Other vendors would be happy to sell 5% of what these companies push each year.

posted on 13 Jan 2017, 19:01 3

22. Rishi17 (Posts: 40; Member since: 22 Sep 2016)


Tell that to Nokia & Blackberry.

posted on 14 Jan 2017, 15:44

38. Unordinary (unregistered)


Nokia and Blackberry smartphones. HA

posted on 13 Jan 2017, 22:43 4

30. Skizzo (Posts: 148; Member since: 14 Jul 2013)


The part that had me shaking my head was "Essential is trying to develop a proprietary port that should be used for charging, as well as for connecting to add-ons."
Don't be stupid guys, proprietary anything sucks, especially chargers/charging ports, and only sounds like a cash grab. I hope it's not true.

posted on 13 Jan 2017, 15:34 8

3. Joosty (Posts: 246; Member since: 14 Mar 2013)


It has to run Android. No other OS out there lol.

All the other OS have failed due to eco system development.

posted on 13 Jan 2017, 15:45

6. Mxyzptlk (unregistered)


The only other OS out there is Windows Phone.

posted on 13 Jan 2017, 15:50

7. ctdog4748 (Posts: 797; Member since: 05 Mar 2016)


iOS failed due to eco system development?

posted on 13 Jan 2017, 16:10 7

11. Joosty (Posts: 246; Member since: 14 Mar 2013)


Sorry I didn't clarify, all other OS (windows, Sailfish , Symbian, Palm)

There are only two OS that matter. Which is a damn shame. There should be at least one more.

posted on 13 Jan 2017, 16:22 2

13. ctdog4748 (Posts: 797; Member since: 05 Mar 2016)


Andy Rubin is a brilliant guy, if anyone can pull off developing a third major mobile OS, it's him. Then again Samsung, even with all their brain power and financial resources, hasn't been able to get Tizen up and running in any meaningful way, so perhaps he won't have an easy go at it.

posted on 14 Jan 2017, 12:13

37. Tipus (Posts: 171; Member since: 30 Sep 2016)


You just can't leave samsung out of this, don't you? LOL

posted on 13 Jan 2017, 16:34

14. Subie (Posts: 1337; Member since: 01 Aug 2015)


You mean there are only two OS's that matter to you. Windows Mobile still matters to those who choose to buy it - regardless of the small segment of the population they are in.

The same goes for Tizen too.

posted on 13 Jan 2017, 15:55

8. bucky (Posts: 3132; Member since: 30 Sep 2009)


Android doesn't have a very good ecosystem if you want to be honest. You mean app support I think.

posted on 13 Jan 2017, 18:00 1

18. Penny (Posts: 1672; Member since: 04 Feb 2011)


It's easy to blame it on the ecosystem, but unfortunately it's even worse than that. Others failed because even with good offerings, they failed to gain traction. Too many people still wanted to get Android and iOS because too many of their friends had Android or iOS, and thus the circular path went.

If anybody new wanted to enter the market, they better enter at a time when a great number of people are getting bored with the current offerings and their offering can become the next trend. That's the only way to climb the wall; the barrier to entry is too high otherwise.

posted on 13 Jan 2017, 15:36

4. j_grouchy (Posts: 64; Member since: 08 Nov 2016)


A lot of "could"s and "testing"s...sounds a bit like vaporware.

posted on 13 Jan 2017, 15:39

5. marorun (Posts: 5029; Member since: 30 Mar 2015)


Bezel less phone is a good way to maximise profit.
Phone break easily thats way.

posted on 13 Jan 2017, 15:59 2

9. cnour (Posts: 1494; Member since: 11 Sep 2014)


The father of Android is iOS.

posted on 13 Jan 2017, 16:10 14

10. RoboticEngi (Posts: 1055; Member since: 03 Dec 2014)


Android started 4 years before the iphone/iphone OS isheep...

posted on 13 Jan 2017, 17:05 1

16. bucky (Posts: 3132; Member since: 30 Sep 2009)


It started as some sort of an OS to compete with BB. But iOS is the OS that started what we see today.

posted on 13 Jan 2017, 19:12 3

23. iushnt (Posts: 2257; Member since: 06 Feb 2013)


Apple never comes out of your mind, isn't it?

posted on 13 Jan 2017, 19:27 2

24. Rishi17 (Posts: 40; Member since: 22 Sep 2016)


Yeah right!, Maybe that explains the reason why every iOS iteration comes with the "New Features" that are already present in Android for long time. Even Steve Jobs would have laughed after reading your comment.

posted on 13 Jan 2017, 21:25

27. maple_mak (Posts: 904; Member since: 18 Dec 2013)


Are you retarded? Go google and compare the date of birth about Android and iOS.
You're totally kiddo, iKiddo.

posted on 13 Jan 2017, 16:19

12. Punchy506 (Posts: 129; Member since: 10 Jan 2016)


Maybe I'll pick up one of these on fire sale after it flops.

posted on 13 Jan 2017, 16:35

15. Arch_Fiend (Posts: 3371; Member since: 03 Oct 2015)


So they want to make a new kind of iPhone, that may or may not run Android???? That is going to be hard to do, if it runs android it will have to a down right amazing phone and if it runs a custom OS then said OS would have to be at least as good as iOS or Android, preferably better in some way. Launching with an iPhone 7 price tag could easily make this phone DOA! If it doesn't deserve such a price.

posted on 13 Jan 2017, 18:28

19. VZWuser76 (Posts: 4783; Member since: 04 Mar 2010)


"Allegedly, at least one prototype sports a screen larger than 5.5 inches, while overall being smaller than an iPhone 7 Plus, since it "lacks" bezels. "

The Nexus 6p is virtually identical in size to the iPhone 6s Plus but with a 5.7" screen, and it doesn't lack bezels, so the screen on this better be 5.9"+ to make a difference.

posted on 13 Jan 2017, 18:38 1

20. Crispin_Gatieza (Posts: 2108; Member since: 23 Jan 2014)


Rubin may be the father of Android but he raised a petulant child until the Godfather of Android (Matias Duarte) stepped in and injected some webOS goodness starting with Honeycomb and ICS. Anybody who can say with a straight face that Android would be what it is today while continuing the path of FroYo and Gingerbread needs some strong anti-psychotic medicine.

posted on 13 Jan 2017, 19:57 1

25. Back_from_beyond (Posts: 129; Member since: 04 Sep 2015)


Honeycomb was absolutely terrible though, I think it was the least stable Android release to date. ICS was a significant improvement and continued what Duarte started in Honeycomb, polishing the user-friendliness and interface design. The introduction of ART(Android Runtime) offered performance improvements and battery-efficiency over the outdated Dalvik, which I find was a much more important improvement.

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