Android surges in Europe, Apple loses share

Android surges in Europe, Apple loses share
Android is surging in Europe while Apple is losing market share, and all other smartphone platforms remain marginal, according to IDC data for the first quarter of 2013.

Android smartphones took a commanding 69% share of the market in Q1 2013, boosting their share from the 55% they held in the same period last year. Apple’s iPhone continues sliding and slipped to 20% in Q1, down from 25% in Q1 2012. Windows Phone is still only a distant third, but it did manage to gain some traction, improving from 4% to a 6% market share.

Among phone makers, Samsung was the undisputed leader shipping 19.9 million smartphones in the first trimester. This translated into a whopping 46% piece of the market, while iPhone shipments stood at 6.2 million or 14%. Nokia was a close third and shipped 6.1 million smartphones.

Overall, though, the market has slumped with feature phones falling out of relevance and smartphones showing their slowest gains so far. Seasonally, Q1 is usually much slower than the Holiday quarter, but still there are traces of market saturation.



source: IDC

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27 Comments

1. MartianMe unregistered

Of course!!!!......this is the only way to go..Android doesn't really have big competitions..apple is boring and stealing from Android now, Windows is still too small for now.Android is too big that it evens compete with it self.

2. ihatesmartphone unregistered

Come on Apple!! Show me what you got!! iOS 7? iphone 5s?

3. ihatesmartphone unregistered

Btw, where is HTC? hmm....:(

4. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

HTC is more popular in the U.S, where it holds a good (yet distant) 3rd place under Apple and Samsung.

12. roldefol

Posts: 4744; Member since: Jan 28, 2011

Didn't HTC used to be synonymous with Android though? Or was that only in the UK?

13. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

Before yes, but that was just in the early years. With the original G1 and the Nexus One, HTC was essentially Android. But then Samsung came along with their Galaxy S and Motorola with their DROID, and HTC kind of got drowned out because they couldn't compete with the kind of marketing Samsung and Verizon put out. Not only that, but Sense was getting bloated with its heavy customization options and slowing Android down compared to Motorola and Samsung's offerings, so naturally consumers started avoiding HTC. HTC was pushing the customization of Android further and further, but majorly over estimated the limits of technology back then. It's only just now that HTC is starting to overhaul their brand, but they had to get to the brink of bankruptcy to do it, and they might even be too late if they can't keep up the constant ads. It's sad really.

14. roldefol

Posts: 4744; Member since: Jan 28, 2011

HTC really lost their way in 2011 with Sense 3.x. I have one of those phones, and while their hardware was still better (IMO) than Samsung and Moto, Sense was a bloated mess of gimmicky fx. I tried out a One, and Sense 5 is worlds ahead of the old HTC. I hope they continue to do well. The fruits of the new HTC wouldn't show up in Q1 results though.

16. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

The last really good HTC experience before 2013 was with the Nexus One, and that's because it was running stock. I'm glad Google did their Google Edition project, stock Android is where HTC started and when they really shined.

26. ph00ny

Posts: 2055; Member since: May 26, 2011

You can't soley blame it on marketing. Back then android was grouped together as "Droid" by Verizon and neither Samsung or Moto advertised as much specially samsung

27. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

I also blamed it on HTC piling too much into Sense and making it laggy. Marketing had a big part of it too, Verizon's massive Droid campaign overshadowed HTC's products. Yes, HTC had a few Droid devices of their own, but they were hugely out numbered by Motorola; within 2 years Motorola had offered 8 different Droid devices compared to HTC's 4. Obviously more people would go towards Motorola's offerings than HTC's, especially considering Sense was very heavy compared to stock Android on the original Droid and Motoblur used on Motorola's Droid devices thereafter.

24. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

Originally HTC was synonymous with Windows (Windows Mobile). That's where Sense came into being (called Touchflo back then). While they did jump on the Android train, they didn't go all in on it like Nokia did with Microsoft. They had quite a bit of success in the first couple years of Android, but like others have said, when Sense started to get so resource hungry with animations and such that it impacted performance, that's when they started losing ground. That coincided with Moto also losing ground and Samsung picking up steam.

5. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

Good job android and its good to see wp progressing,and as always stale iOS nis starting to pale.....what I expected really...

6. abcdefgh

Posts: 471; Member since: Mar 29, 2013

you mean for every 3.3million galaxy,1 million wp sold.hard to believe but glad to hear!

7. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

That's a big margin Microsoft need to cut.....

8. ddeath

Posts: 170; Member since: Apr 14, 2012

Seriously, time for Nokia to realise that they are a phone company, not an OS one. They can always make an Android OS phone, and I'll bet many will be buying one!

10. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Even if Nokia makes both WP and Android, I would still by their WP variant of phones. Really, no kidding.

11. roldefol

Posts: 4744; Member since: Jan 28, 2011

And there's no guarantee that Nokia would have done a smooth Android skin. I'm sure they would have wanted to differentiate just like HTC and Samsung. Points to you for voicing what I've observed too - WP8 looks good on Nokia.

15. Googler

Posts: 813; Member since: Jun 10, 2013

Age old argument, do people buy phones for the skins or for the phones themselves? If Nokia really was all that in terms of outstanding phones, they wouldn't have to rely on skins as much as say Samsung does. Personally, an Android phone made by Nokia with Pureview technology would be enough.

18. Pedro0x

Posts: 271; Member since: Oct 19, 2012

Why? It is even more closed than IOS, and if you buy android you can download WP launcher and still have more options than WP.

25. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

But see that's the thing, at least then there would be a choice. I used to love Nokia phones, then they all but disappeared from the US cdma landscape (Verizon's my only option), so I switched to Moto. When I went to a smartphone, I almost went with BB or WM, but a rep suggested looking at Android ( this was spring of 2010 ). I ended up with the original Incredible and have been using Android ever since. But I still like Nokia, just not WP. The point is there's no reason they couldn't offer Android phones alongside WP, Samsung & HTC do it. And I think a Nokia Android would be a real contender to unseat Samsung from the top spot. More options are not a bad thing.

9. tahnik

Posts: 201; Member since: Jul 17, 2011

Sony !00% !!!!!!!

17. Slammer

Posts: 1515; Member since: Jun 03, 2010

Have to give props to Apple. For 26 years it has held under 5% world wide marketshare with its products. Thanks to the iPhone, it gained a favorable notoriety. Apple deserves respect for holding a great position within the market. However, as I stated in a recent post, Android is the success story here. When dealing with OS platforms, Android has much less time behind the wheel but has been able to catapult to the top with the most powerful and diverse platform for the world. It has grown immensely and most all stability fragmentation from its earlier iterations, have been redrawn and eliminated for a very comprehensive utilization of across the board computation in a handheld device. John B.

20. Pedro0x

Posts: 271; Member since: Oct 19, 2012

Well, Apple makes good products so they deserve it.

19. livyatan

Posts: 867; Member since: Jun 19, 2013

Victor! -.- Whoever pays you for these arricles is a huge fool. Seems like the embarrassment of the iPhone Geekbench article wasn't enough for you (every proper geek interested in phones knows there's nothing new or wrong about that score)..now you go on with Nokia shipping "6.1 million smartphones" in Europe in Q1. Do you have any idea how clueless you are? READ THE CHARTS AGAIN and fix your article! Nokia sold a pathetic 1.6 million smartphones actually

21. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

Give the man a break, not everyone can be perfect with their articles. He accidentally read the wrong chart, it's a common mistake.

22. dorianb

Posts: 617; Member since: Oct 24, 2012

Sony on the come up!!!!

23. NE_BE

Posts: 19; Member since: Mar 21, 2013

We don't get subsidized or at least not here in belgium... so not everybody can... afford an iPhone. though their face says it all when you pull one out x)

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