Android surges in Europe, Apple loses share
Android smartphones took a commanding 69% share of the market in Q1 2013, boosting their share from the 55% they held in the same period last year. Apple’s iPhone continues sliding and slipped to 20% in Q1, down from 25% in Q1 2012. Windows Phone is still only a distant third, but it did manage to gain some traction, improving from 4% to a 6% market share.
Among phone makers, Samsung was the undisputed leader shipping 19.9 million smartphones in the first trimester. This translated into a whopping 46% piece of the market, while iPhone shipments stood at 6.2 million or 14%. Nokia was a close third and shipped 6.1 million smartphones.
Overall, though, the market has slumped with feature phones falling out of relevance and smartphones showing their slowest gains so far. Seasonally, Q1 is usually much slower than the Holiday quarter, but still there are traces of market saturation.