Android held record-breaking 84.6% of the market in Q2 2014, Windows Phone drops down to 2.7%99+
Unsurprisingly, Android is still king with a record-breaking 84.6% of the market, a steady year-over-year increase – back in Q2 2013, Google's OS powered 80.2% of all smartphones sold throughout the trimester. Then again, a larger number of Android devices got sold during the latest quarter (249.6 million) in comparison with “just” 186.8 million a year before.
Meanwhile, Apple's iOS can be found on 11.9% of all smartphones that got sold in Q2 2014, a small decrease compared to Q2 2013's 13.4%. However, Apple has sold slightly more devices in Q2 - 35.2 million – compared to 31.2 million in Q2 2013. Of course, this led to higher profits.
Microsoft's Windows Phone is not performing good at all. A year ago, it held some 3.8% of the market, but during the last quarter it has plummeted down to 2.7%, which is surely sounding a lot of alarms in Redmond. The revamping of certain Nokia X devices to Windows Phone ones is surely aimed at increasing Microsoft's market presence in the entry-level segment. Speaking of diminishing market shares, BlackBerry is pretty close to ground zero – with just 0.6%, the company is pretty far away from its 2013 result of 2.4%.
|Operating system||Market share in Q2 2013||Market share in Q2 2014|
source: Strategy Analytics via The Next Web, The Wall Street Journal