Android held record-breaking 84.6% of the market in Q2 2014, Windows Phone drops down to 2.7%

Android held record-breaking 84.6% of the market in Q2 2014, Windows Phone drops down to 2.7%
Earlier today, Strategy Analytics released its quarter report about the current state of the smartphone market – the big surprise was the 5th spot for Xiaomi, as its products are not even available worldwide. The report clearly reveals that Apple is the only major manufacturer which does not make use of Google's Android operating system. That said, Strategy Analytics released a second report, which treats us to a brief breakdown of the current distribution of mobile operating systems.

Unsurprisingly, Android is still king with a record-breaking 84.6% of the market, a steady year-over-year increase – back in Q2 2013, Google's OS powered 80.2% of all smartphones sold throughout the trimester. Then again, a larger number of Android devices got sold during the latest quarter (249.6 million) in comparison with “just” 186.8 million a year before.


Meanwhile, Apple's iOS can be found on 11.9% of all smartphones that got sold in Q2 2014, a small decrease compared to Q2 2013's 13.4%. However, Apple has sold slightly more devices in Q2 - 35.2 million – compared to 31.2 million in Q2 2013. Of course, this led to higher profits.

Microsoft's Windows Phone is not performing good at all. A year ago, it held some 3.8% of the market, but during the last quarter it has plummeted down to 2.7%, which is surely sounding a lot of alarms in Redmond. The revamping of certain Nokia X devices to Windows Phone ones is surely aimed at increasing Microsoft's market presence in the entry-level segment. Speaking of diminishing market shares, BlackBerry is pretty close to ground zero – with just 0.6%, the company is pretty far away from its 2013 result of 2.4%.

Operating systemMarket share in Q2 2013Market share in Q2 2014
Android80.2%84.6%
iOS13.4%11.9%
Windows Phone3.8%2.7%
Blackberry OS2.4%0.6%
Others0.2%0.2%
Total100%100%

source: Strategy Analytics via The Next Web, The Wall Street Journal

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158 Comments

3. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Microsoft need to step up their marketing and need to flood the market with new Windows Phones. WP8.1 is a great update, but MS need more phones running it, especially at the low end segment, where there's a lot of competition. Only 3 new WP handsets have been announced this year, which is very disappointing. Also, MS need to market WP and more importantly, features like Cortana and Live Lockscreen in order to lure customers over from the usual iOS and Android fanfare. That said, I'm loving Cyan on my L1520. Really good job from MS. Can't wait for GDR1!

5. sip1995

Posts: 1771; Member since: Feb 07, 2014

It's all about marketing.....

37. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Exactly!.. I've been saying this for years... If MS had proper marketing they could be well over 10% total market share by now..... ............... Another thing... It looks s though this report is for SALES IN QUARTER 2 ONLY!! Not total worldwide market share..

129. marcski07

Posts: 600; Member since: Apr 25, 2014

it's not just about marketing, customization, more matured apps and their pricing... they should really go for the mid level price.. not with the high end one, because they'll gonna lose, OS is nice, but average consumer won't bite the OS coz Android has lots of features and has wide range of options like Xiaomi, Huawei, this are the one killing the market of MS. I will prefer low priced android than MS mid-end handsets and even High-end handsets, android has cheap but powerful devices, why not go for it? it's really value for the money. they should really focus on mid level devices, like the upcoming nokia 830, they have to put some monster spec on it, a flagship level of specs and feature with lower price, so buyers will be tempted to try windows 8.1. and when they noticed it's good OS, they will gain steam, like what xiaomi is doing... MS should know they are not dominant in smartphone industry, so the pricing scares away the average consumer..

42. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Yeah marketing, I see android ads on my TV everyday, right?

50. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

And I've never seen iPhone 5S ads in Finland, yet it's the best selling smartphone in the country.

87. sip1995

Posts: 1771; Member since: Feb 07, 2014

Only Samesung sells well....

131. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

XiaoMi is No.5 globally next to the other bigger brother Lenovo and Huiwei. No 4 and No.3. XiaoMi is only in Asia markets.

7. brrunopt

Posts: 742; Member since: Aug 15, 2013

Microsoft is planning on releasing many devices over the next 3/4 months , As for other manufacturers most of announced devices is not on the market yet , with release for August ... Meaning only 4Q14 will really reflect the launch of new devices and market demand...

45. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Problem with MS WP8 is not the number of devices but the marketing department and the OS features. WP8.1 just brought some new nice features, but what to do with that in 2014 when android and upcoming iOS8 will overshadow it? WP8 is dead and its going to loose market share. I lost all my hope when WP8.1 took so long to come out.

118. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

real issue is MS release they most anticipated devices very very late. AKA 1020 , 930 , 920 these were suppose to hit market soon after a month of announcments, but they got so late their names faded away almost. although they catch up the market later but it shoudlnt be that way

12. Snoobab

Posts: 175; Member since: Dec 07, 2011

And Windows Phone needs to let me choose what I want synced to the cloud. How is it not possible to disable the syncing of contacts, calendar, notes etc? Users want control, Microsoft.

33. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

But, you can choose!... You Can disable each in setting, and with Battery Saver... MS just needs to make it easier for the average consumer to understand... Android also isn't the easiest when it comes to these settings, but the average consumer doesn't mess with this stuff, so prioritization takes precedence...

78. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

More like laziness.

130. marcski07

Posts: 600; Member since: Apr 25, 2014

yep laziness to learn and research about the device, but that a average consumer is, and they are scared to mess something up, so they won't bother tweak it, average consumer wants everything out of the box, that's why samsung sells and iphone sells because they explain their handsets thoroughly on how to use it on t.v commercials, and in show room, that's why consumer feel safe, and they feel that it's user friendly because they are familiar with the device. marketing is the best factor on having a buyer.

138. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

"Microsoft need to step up their marketing and need to flood the market with new Windows Phones" Like many others have stated, there are very few customers who want Microsoft Windows phones. After Microsoft's purchase of Nokia, the sales of WP fell through the floor. And sales continue to plummet. While the truth hurts sometimes, it can also set you free. It's time for the WP fans to make their peace with the fact that they are in fact using a Burning Platform. "Consumer preference for Nokia declined worldwide. In the UK, our brand preference has slipped to 20 percent, which is 8 percent lower than last year. That means only 1 out of 5 people in the UK prefer Nokia to other brands. It’s also down in the other markets, which are traditionally our strongholds: Russia, Germany, Indonesia, UAE, and on and on and on." ... "Nokia, our platform is burning." http://blogs.wsj.com/tech-europe/2011/02/09/full-text-nokia-ceo-stephen-elops-burning-platform-memo/ Consider all of Windows Phone is not even 3%, much less than what Nokia had when the trojan Elop took over. Windows Phone is a burning platform, an utter and complete failure. It's time to let it finish burning and to scatter the ashes.

4. sip1995

Posts: 1771; Member since: Feb 07, 2014

No big deal, I really like Windows phone and I won't change it......

11. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

No one and consumers don't like MS WP . It's heading down south, and will continue to.

119. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

lol in Q2 only low end phones were launched :P 930 just arived with 8.1. its not going to skyrocket the sales but this is go smooth and steaady, this report can praise android all it wants.

44. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

This report really is no big deal at all.. This is for sales in quarter 2 only!!! WP still sits around 5% total market share..... IDK why this dude up at PA fails to mention this, while making other OS's appear to be doing much worse than they actually are..... This is a bad report, and neglectful journalism... ............. LETS REMEMBER THAT THIS IS FOR Q2 SALES ONLY!!!!

61. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Just check up WMPowerUser. They posted an article stating that there were about 8 million WPs sold last quarter. Add that to the 10+ million sold in the first quarter, and we're looking at almost 70 million WPs active. That's a pretty impressive number.

74. Scott93274

Posts: 6032; Member since: Aug 06, 2013

This is total market share as of the second quarter of this year. You cannot reject reality and substitute your own. That won't change anything.

88. AfterShock

Posts: 4146; Member since: Nov 02, 2012

That'll make him rage. He only had these few strings to hang onto to extol the virtues of wp over others. It's bleak for WP indeed, no matter how much fluff the the fanboys throw in the air.

110. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Its not quite bleak yet. 13 mil WPs were shipped last quarter, so a good guess would be that at least 10 million of them were sold, and add to that the 8 million of this quarter, and you'll be looking at nearly 70 million Windows Phones active.

112. AfterShock

Posts: 4146; Member since: Nov 02, 2012

No, you're correct. It's not doomed or anything, it's just not doing so well when compared to others.

114. livyatan

Posts: 867; Member since: Jun 19, 2013

Let me break it down to you.. Please try to understand, okay? YES it is for 2Q, but that also means the actual market share for Windows phone is lower than it ever was. Android kept its unprecedented rate of growth for five years now, blasting the roof with 125M-185M-245M (respective quarters in 2012,2013 and 2014) while Windows phone basically never broke 15 million quarterly shipments. THINK!

120. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

out of the topic but most of world population is full of idiots, and most use android :d, just could'nt hold it sorry.

132. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

This is expected reaction from fan boys. Its part of being human once we have a certain fixation or believe system, we are unlikely to change just because we being told to change. For IT stuff, i set a policy to stick to the ones will the highest market share after a few bad purchases. Serve me well so far. It will be interested to see how Microsoft is going to grab all those market share from Google. They need to do it or die trying.

6. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

Seems like people really hate the ugly Windows UI, marred by the release of the NOKIA X line only made matters worse. Microsoft is a lousy company that is surrounded by incompetent, lousy thinkers

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